Fujifilm Q3 FY2023 Financial Results: Professional Imaging Revenue Up 18.4% YoY

Fujifilm has released the financial reports for Q3 2023 (the fiscal year in Japan ends March 31).

They mention the great sales of Fujifilm X-S20, X-H2, X-H2S and X-T5, as well as strong sales of Fujifilm GFX100II.

  • Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras
  • Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X-H2S and X-T5 released in the previous fiscal year

Nice to see the professional imaging division growing, but I always wonder how strong it could have grown if only they would have been able to ship all the gear that was mostly so hard to find in stock.

Full report here.

Fujifilm and World Press Photo Foundation Announce Strategic Partnership

TOKYO, January 22, 2024 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto), a global leader in photography and imaging, today announced the Strategic Partnership with the World Press Photo Foundation, which includes Fujifilm’s sponsorship of the World Press Photo Foundation’s prestigious World Press Photo Contests as well as expert-led workshops during the organization’s global exhibitions*1. The World Press Photo Foundation is an independent nonprofit organization based in the Netherlands that provides a global platform for photojournalists and documentary photographers to communicate trustworthy storytelling that reflects the times, through the power of photography, to a global audience.

As part of this partnership, global winners in each of the four categories*2 of the World Press Photo contest will win state-of-the-art FUJIFILM GFX System large format camera and equipment:

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Fujifilm X Summit Officially Announced for February 20

Fujifilm has officially announced the Fujifilm X Summit for February 20 at 5:30AM (GMT).

This is old news for FujiRumors readers, as thanks to our sources we gave you the date already last year (from yet another beautiful spot in the Dolomites btw).

In the video Fujifilm says this:

  • INTRO
    since GFX100 II was launched they see many professionals using this camera for stills and video
  • Fujifilm will continue to develop attractive cameras and lenses to help creators to express their vision
  • 90th Fujifilm anniversary
  • Fujifilm announces partnership with World Press Photo Foundation: workshops, seminars and exhibitions planed
  • FIRMWARE UPDATES:
  • smooth aperture operation during zooming, optimised for video shooting
    – 1 lens (XF16-55mmF2.8) and 7 cameras (X-H2, X-H2S, X-T5, X-T4, X-T3, X-S20, X-S10)
    – 2 lenses to get the update in firmware (XF16-80mm, XF18-120mm)
    peripheral luminance flickering and exposure fluctuation are suppressed
  • improved function of FT-XH file transmitter grip (shows 4 different split screens taken by 4 different cameras simultaneously on smartphone or tablet) and you can select clean image without any other information on display (already available in GFX100II and now also on X-H2 and X-H2S).
  • X-H2 and X-H2S can sync with ATOMOS AirGlue Accessory “UltraSync Blue“. Sync timecode up to maximum 6 different X-H2 and X-H2S cameras
  • Fujifilm is currently considering further enhancements
  • GFX Challenge Grand Program 2023 update
  • 15 winners have been selected
  • X SUMMIT
  • First X Summit of 2024 will be in Toyko on February 20
  • Fujifilm will participate to CP+

We asked you what’s on top of your wishlist for February 20 and you answered here.

The X Summit will be live streamed here on FujiRumors, where you’ll also get the live summary of the event plus a non stop live blog.

Just follow FujiRumors, and you won’t miss anything.

The (Late) Rise of the Fujifilm X-T5 and the Definitive Success of Vintage-Camouflaged Modern Cameras

Just recently Fujifilm started to take orders again on Fujifilm X-T5 in Japan. Not all combos, but better than nothing.

And we saw: the Fujifilm X-T5 instantly jumped into the top selling camera ranking on MapCamera.

Well the same thing is happening at Kakaku, which is a pretty popular shopping aggregator in Japan.

At Kakaku, the Fujifilm X-T5 has climbed the ranking up to the second spot, beaten only by the Nikon Zf.

I own the Fujifilm X-T5 myself and it is a camera I can blindly recommend to everyone. It’s Fujifilm at the next level and a huge upgrade over my Fujifilm X-T4 (which I have sold)!

And quite frankly in my opinion the X-T5 is still vastly the better pick over the Nikon Zf for the reasons I’ve explained here.

The success of the Nikon Zf and Fujifilm X-T5 shows that it pays off for companies to make vintage-styled high performing modern cameras.

Which is why I don’t understand why Fujifilm is no longer offering a retro-styled GFX camera. I am sure such a camera would become an instant best seller.

Oh well, let’s hope in the Fujifilm GFX100SII, which should come pretty soon according to our sources.

via Kakaku

Vote Your Top (Realistic) Fujifilm Kaizen Firmware Wish

Kaizen Dreams

Time to launch our first survey of 2024.

And I thought we make it Kaizen firmware poll.

Now, I am well aware that in terms of firmware requests there could be endless possibilities. So guys, feel free to unleash your firmware wishes in the comments.

But for the purpose of this article I decided to keep the survey as small and “realistic” as possible.

This means I will include in the survey only features that Fujifilm has already implemented on some of their 5th generation cameras, but not all of them.

We are talking of the fully automatic subject detection mode present in this little and lovely Fujifilm camera and a couple of features present only on Fuji’s most high end camera.

It’s a total of seven features that hopefully will find its way also on the Fujifilm X-T5, Fujifilm X-H2 and Fujifilm X-H2S.

NOTE 1: I think all features above are pretty clear. Maybe only “custom focus zones” could create some confusion, so here is an extract of the GFX100II owners manual (vs X-T5), so you know what is meant.

NOTE 2: I have no rumors about future Fujifilm firmware updates (sadly).

NOTE 3: I think that articles like this one can help to push Fujifilm to release more firmware updates if….

  • many of you vote the survey
  • many of you comment down below

So, vote and comment as much as you can :).

I picked my top wish already and it’s this one!

I would like to get via firmware update (max. 2 selections)

View Results

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Viltrox NP-W235 Orders Available Now

The brand new Viltrox NP-W235 battery is now available for order at BHphoto here.

The Viltrox NP-W235 battery is also listed at Amazon here (two pack here), but you can’t place your order yet.

In 2023, the best selling accessory on FujiRumors was also a third party NP-W235, and it was this one of Smallrig.

Some NP-W235 options:

Happy New Year 2024 and a Big Thanks to…

I wish all FR-readers a happy New Year 2024 and would like to say a few thanks to ❤️:

  • to all our amazing sources, from trusted to new and anonymous. You help me to find the right path in the thick rumor jungle
  • to those of you, who supported me by using our affiliate links: without your help, this blog would have to close tomorrow morning
  • to all those, who shared Fujifilm news with me, commented kindly, criticized my work constructively or simply stopped by to read this blog
  • to those who decided to follow my new YouTube journey

I wish you all to stay happy, healthy and strong in 2024. And if something did not go so well in 2023, may it get fixed and solved forever in 2024.

Join us for a Wild Rumor Ride in 2024

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The Rumors for 2024 (Ranked by Reliability) and the Ultimate 2023 Rumor Check

The Rumors of Past & Future

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

We will also give you an overview over all remaining rumors for 2024 ranked by reliability.

  • 75 rumors shared in 2023
  • 12 rumors still to be verified
  • 60 correct rumors out of 63 verifiable rumors
  • 2 wrong rumors (sort of… not really… but yeah…)
    NOTE: one rumor instantly corrected (just misunderstood the source)
    NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
  • 1 rumor out of ranking (for reasons I will explain below)
  • 96.7% correct rumors

Rumor Overview with Rating

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Fujinon GF30mmF5.6 T/S and GF110mmF5.6 T/S Pre-Orders Now Open also in Japan

We recently reported how Fujifilm has huge problems to deliver their recently announced Fujinon GF tilt shift lenses.

But now maybe we got a little good news.

Fujifilm has decided to finally allow pre-orders also in Japan for those lenses.

I hope this means that the shortage is slowly ending that Fujifilm will be able to ship it in larger number soon.

Fuji’s Tilt Shift Lenses

The Latest Gear

UNORDERABLE: Amazon Cancels Current Fujinon GF30mmF5.6 T/S Order, Most Samples Go to Rental Houses?

Some FR-reader got a notification from Amazon, that their Fujinon GF30mmF5.6 Tilt Shift orders have been canceled. A FR-reader also passed me the following information he has received from Amazon.

Due to a lack of availability, we will not be able to obtain the following item from your order. We’ve canceled the item and apologize for the inconvenience.

The reader then wrote me:

Since my Amazon order was canceled, I’ve been looking for anyone who would take an order and put me in the queue. I got a message from Camera West that repeated the “only a handful coming to the US each month,” but added that those are all going to rental houses. Sales to consumers won’t start until June at the earliest.

At the time of this post you can’t order the Fujinon GF30mm f/5.6 T/S on Amazon anymore at Amazon.

Other stores like BHphoto here and Adorama here have not (and will not) cancel your order. But certainly it looks like you have to arm yourself with lots of patience.

It looks like we are just about to experience yet another of those wonderful Fujifilm-unique stories, where they are not able to ship gear they have announced for many many months.

One could start thinking that Fujifilm is having a “Kickstarter” approach, where they first look at how many orders come it, and then start the production accordingly. But let’s think “positive” and just say that Fujifilm vastly underestimated the demand for that lens.

What’s your experience with the GF30mm Tilt Shift? Did you get it shipped?

Fuji’s Tilt Shift Lenses

The Latest Gear