Fujifilm X-H2 Concept Rendering

Fujifilm X-H2

There are some images of the Fujifilm X-H2 floating around on social media which are erroneously reported as the possibly first leaked images of the Fujifilm X-H2.

Well, here on FujiRumors we kept a cool head and did what we can do best: verify and check.

So it turns out that these are not leaked X-H2 images but renderings made by Fujifilm X shooter Steven.

And while not the real deal, Steven’s renderings could  be a nice way to start a discussion on how we’d like the Fujifilm X-H2 to be in terms of handling and ergonomics.

Which design choices made by Steven do you particularly like? And what other suggestions do you have? Feel free to contribute down below in the comments.

Steven shared his renderings on his instagram here and writes:

How do you think Fujifilm X-H2 would look like?

I imagine it would be a crossover between X-T4 and GFX 100s. As a video-centric camera, being in a less retro form factor makes sense. Adding more dials and buttons will be awesome too.

Also, it’s my first foray into 3D hard surface modeling, so it’s been quite a rough but fun ride.

Since X-H2 is going to be more video-centric, I figured the record button should be prominent, coupled with more function buttons around it. Or is it too many?

That rounded concave thing? It’s meant to be a joystick, so you can move the focus area without touching the LCD nor using the back joystick. That way your right hand doesn’t have to change position while holding the camera.

It would be awesome to have a screen with similar articulation as X-T100. That way the distance between the sub-monitor and the LCD screen is not far. I’m not smart enough to figure out how it works practically, but a man can dream hehe.

As far as solid Fujifilm X-H2 rumor goes, you can find the updated list down below.

Fujifilm X-H2 Rumor Recap

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Vintage Battle: Nikon Z fc Retro-Styled APS-C Camera Coming to Challenge Fujifilm

Finally!

Finally Fujifilm is getting a competitor also in the retro-styled mirrorless vintage APS-C camera segment, which so far was dominated by Fujifilm as it had almost no competitors, except for some lovely MFT cameras and of course the expensive Leica offerings.

This time the “attack” on Fujifilm comes from Nikon, which is launching the Nikon Z fc APS-C camera, sort of the mirrorless version of the Nikon DF.

A quick overview and video on the Nikon Z fc can be read and seen here.

While this might put Fujifilm a bit under pressure, it is undeniable that for us customers competition is a great thing.

My hope is that the Nikon Z fc will be a huge success, so that Fujifilm will see itself forced to maybe even offer a retro styled Fujifilm GFX 100 Megapixel camera as soon as possible.

It will be interesting to see how serious Nikon will be with its vintage concept, and if they will offer several vintage bodies, like Fujifilm is doing with the X-T line, X-Pro, X-E and X100 line.

Still a strength of retro Fujifilm compared to the new Nikon Z fc are the various vintage film simulations, that will give not only to the cameras but also to the images they produce a nice nostalgic look out of the box.

Fujinon GF80mmF1.7 Technical Analysis, DOF Calculators, Comparison with GF110mmF2 and More

Fujinon GF80mm f/1.7 (vs GF110mmF2)

The Fujinon GF80mmF1.7 is currently not easy to find. A low stock is available at Adorama here and also at AmazonUS here.

And yet, slowly but surely, it is falling in the hands of photographers, who drop their (very positive) reviews on the various online sales platforms:

But also Jim Kasson is covering the Fujinon GF80mmF1.7 brilliantly in his technical tests, which we will share down below.

I did play around with the Fujinon GF80mmF1.7 too (and so did my son) when I met my friend, who sold all his Nikon Z mirrorless gear for the GFX system. So far he does not regret it at all and he is totally thrilled about his switch.

  • blog.kasson – Fujifilm 110/2, 80/1.7 slanted edge testing
  • blog.kasson – Fuji 80 mm f/1.7 on GFX 100S, Siemens star analysis
  • blog.kasson – Fujifilm 80/1.7 bokeh
  • blog.kasson – Fuji 110/2, 80/1.7 on GFX 100S, foliage
  • blog.kasson – Fuji 80/1.7, 110/2 chromatic aberrations compared
  • blog.kasson – Fuji 45-100 at 80 mm vs 80/1.7, foliage
  • blog.kasson – Fujifilm 80 mm f/1.7 field curvature for landscape use
  • blog.kasson – DOF calculators and pixel peeking. 80/1.7 on GFX 100S
  • blog.kasson – Low contrast slanted edge MTF testing: Fuji 80/1.7 GF on GFX 100S

Get Yours:

There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!

Promised!

There will be rumors, I tell you that!

We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.

And yet, that’s not how I’d like to start 2021 here on FujiRumors.

Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.

And little it matters which gear you use, as long as it is fun to you.

May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.

Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.

And that’s what we want to focus on today: the Fujifilm GFX.

You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.

I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.

Fujifilm GFX Image Rounudp

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Fujifilm develops New “Pixel Shift Multi-Shot” function to Capture and Generate World’s Highest Resolution (*1) of 400MP images with Accurate Color Reproduction

Fujifilm develops the new “Pixel Shift Multi-Shot” function to capture and generate the world’s highest resolution*1 of 400MP images with accurate color reproduction

-Applying the FUJIFILM GFX100 mirrorless digital camera for digital archiving of cultural assets
-Providing firmware and software that enable the use of this function from today

Press Release

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Toshihisa Iida No Longer Fujifilm Electronic Imaging Division General Manager and Becomes new CEO of Fujifilm EU

Today I have a bit of mixed feelings, sad and happy at the same time.

Let me explain.

Fujifilm manager Toshihisa Iida is arguably the most representative face of the Fujiflm X/GFX series.

As general manager for Fujifilm electronic imaging products, he was the guy, who stood on the stage to introduce the most important new Fujifilm X/GFX gear, he lead the Fujifilm X summits, and his interviews were always the ones we read with the biggest care, as he was the guy, who, at the end of the day, had to take the final decision in which direction the Fujifilm X/GFX series should go.

For us Fujifilm lovers he was definitely a point of reference and one of those high ranked Japanese Fujifilm managers we loved most for his dedication, vision and passion for photography and the X/GFX series.

You’ll get an intimate looks into his life and work in this brilliant documentary.

And now the news.

Toshihisa Iida has just been promoted, and he is now the new President and Managing Director at Fujifilm Europe.

And while I am happy that such a competent person gets a step higher into his career, I am also a bit sad that he is now no longer dedicated to Fujifilm’s camera/lens development only.

In fact, in his new role as Fujifilm EU CEO, he will take care of Fuji’s medical systems, photo imaging, instax, electronic imaging, optical devices, graphic systems, recording media, industrial products, document solutions and more.

It goes without saying, that when you are in charge of the development, production, distribution, marketing, customer service and more for a total of 55 companies in 43 countries and 4.500 employees, than the time to dedicate to the Fujifilm X/GFX series will be limited.

Well, I guess I can speak for all of you, when I wish Toshihisa Iida (who is a FujiRumors “lover” ;) ) all the best for his new professional chapter.

The new electronic imaging general manager is Mark Yamamoto, who will also take up a new assignment as a Board Director for FUJIFILM Holdings Corporation in Tokyo, hence he’ll have a dual role within Fujifilm.

We wish Mark Yamamoto all the best, and may his guidance through this “mirrorless war” be as wise and illuminated as the one of Toshihisa Iida.

Press Release

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DPRTV Fujinon GF30mm f/3.5 Review: “Impressively Sharp, Who Needs a Wildlife Lens Anymore ;). Totally Recommended, Except for One Thing…”

DPReview TV has now published their Fujinon GF30mm f/3.5 hands on review, which was filmed with a GF30mm F/3.5 mounted on a Fujifilm GFX100.

The lens is another winner, and can easily keep up with the 100 megapixel of the Fujinon GFX100.

At some point of the video, he took a video of the forest, with a deer far away in the distance, and then cropped in and says “who needs a wildlife lens anymore“. Of course he said it as a joke, and the GF30mmF3.5 can’t replace a proper wildlife lens, but it was also a statement made to underline that with the combination GFX100 and GF30mmF3.5 you are in photographic crop-heaven.

The biggest problem with the GF30mmF3.5? Well, there is the GF32-64mmF4 (compare both lenses specs & price here).

You can find the video above and summary of the video down below:

  • 24mm full frame equivalent
  • is surprises how compact it is: just over 500g
  • 58mm filter thread
  • very chunky aperture ring and two-step phase between aperture ring and focus ring means you are not going to confuse where your fingers are
  • a very nice tactile experience
  • basically no real chromatic aberration and longitudinal chromatic aberration
  • about 32 cm minimum focus distance, hence you can get fairly close to objects and with that 3.5 aperture get nice and soft background
  • flare is pretty average, lots of ghosting. Sometimes you see rainbow pattern, but that’s not the lens, it’s reflection coming from the sensor, which you can see on a lot of modern cameras
  • autofocus speed is fine, it is not super fast, but on medium format you don’t need ultra fast focussing lenses
  • bokeh is not Chris’ favorite, not the greatest out there, a little bit busy around the edges, and gets more busy if you stop down the lens, but that’s not the end of the world on a wide angle lens
  • it’s a very sharp lens, especially wide open Chris was quite impressed. Very impressive at f/3.5 from center to corner, and corners sharpen up more really nicely if you stop down
  • he took a shot of a deer from far away and cropped in and said “who needs a wildlife lens” (of course joking, but to underline how sharp this lens really is)
  • like the other GF lenses, also this one is optically excellent lens
  • it’s capable of supporting the 100 megapixel resolution of the GFX100
  • nice compact lens, balance nice on GFX50R
  • as for video, the GFX100 got a recent firmware update that supports ProRes Video
  • in video, the lens has very little breathing
  • the entire episode was shot on the GF30mm f3.5
  • compact, fairly wide aperture lens for your GFX system, Chris would totally recommend it, except for one thing: there is also the excellent GF32-64mmF4
  • the GF30mmF3.5 is a little bit better optically compared to the the GF32-64, but the IQ of the 32-64 is great, too
  • but if you like primes, or if you maybe have already the GF45-100mmF4, this could be your lens

The Fujinon GF30mm f/3.5 is now in stock.

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The Fujinon GF30mmF3.5 is Coming and We Celebrate Its Arrival with a Stunning GF Lenses Image Roundup

As you know, the upcoming Fujinon GF30mm f/3.5 specs have already leaked here.

We wait for nokishita to leak the images in the next few days, and as soon as it happens, I’ll report about it on FujiRumors.

Of course there will be a live blogging. When exactly? Well… let’s say you should just trust my sixth sense. I will start the live blog 0.01 seconds after the lens has been announced, don’t worry about that at all. ;)

The Fujinon GF 30mm f/3.5 equals to a much loved focal length among Fujifilm APS-C X-shooters, the 16mm (in terms of primes, there are the XF16mm f/1.4, and the compact XF16mm f/2.8).

If we want to be precise, the Fujinon GF30mm f/3.5, converted in other formats, is about:

  • Full Frame: 23mm f/2.8
  • APS-C: 16mm f/1.8

To me, that’s a very nice focal length.

The GF30mm f/3.5 also seems to be well balanced in terms of price and size, as you can see from the leaks here and from the size comparison with the Fujinon GF23mm f/4 and the Fujinon GF 45mm f/2.8 we made in this post.

The Advantage of GF lenses

Fujinon GF lenses are about the top lenses you can get on the market.

And in fact, one crucial advantage of medium format GF lenses over full frame or APS-C lenses, is that they can be designed for much higher resolution than lenses for smaller formats.

This is why, if sharp images with tons of detail is what you are looking for, then the best and most future proof system you can buy into (without breaking the bank), is the GFX system.

I am sure the new Fujinon GF30mm f/3.5 will keep the excellent G mount tradition, and deliver spectacular results, too.

Image Roundup

And in order to celebrate the arrival of the Fujinon GF30mm f/3.5, I thought I share a rounudp of GFX images, with some selected photographs taken by members of our massive Fujifilm GFX facebook group.

The roundup includes many Fujinon G mount lenses, but not only that.

The GFX system is a joy to use with adapted lenses, hence in this roundup, you’ll find GFX cameras taking picutres with the following lenses:

I hope you will enjoy the images below as much as I did, and I wish you a fantastic day ahead.

The GFX Community

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It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)

Forget TIPA… there are other awards that count!

And I must come back to talk about the World Press Photo Awards, because we missed to highlight something in our previous post here.

In fact, not only Yasuyoshi Chiba won the World Press Photo Award with an image he took with his Fujifilm X-H1.

But in the stories categories, it was Romain Laurendeau to win, with his Fujifilm X100 series cameras.

Hence, the top 2 World Press Photo awards go all to fellow Fujifilm X shooters!

  • World Press Photo of the Year – Yasuyoshi Chiba – Fujifilm X-H1
  • World Press Photo Story of the Year – Romain Laurendeau – Fujifilm X100, X100T, X100S

And if that’s not good enough, Fujifilm X shooters won the first, second and third prize also in other categories!

Hey Jared… are you really sure about that Fuji, LOL? ;)

General News

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Fujifilm X-H1 Snaps Top Winning Image at the World Press Photo Awards, but Canon is Still Top

Ok, this is a mandatory update to our previous post World Press Photo Award post here.

In our previous article, based on the statistics made by thephoblographer, we reported how most of this years’s award winners used Fujifilm and Nikon cameras. ThePhoBlographer writes:

The big winners are Fujifilm and Nikon in terms of camera manufacturers.

More specifically, these were the Fujifilm cameras used: Fujifilm X-H1, X-T3, X-Pro2, GFX100, X100F, X100T, X100S, X100, X-T10)

I was thrilled about it, and reported about it here. And I trusted the great guys over at thephoblographer, who keep delivering great content for the photography community. Honestly I didn’t check it by myself, as today its my birthday, and I have a day planed with my wife at home, cooking and (a bit) drinking ;).

But it turns out, as our fellow FR-readers noticed, the real statistics are a bit different than the one shared at the thephoblographer.

Fujifilm and Nikon are still strongly represented.

In fact, the most prestigious award for the best “General News” image was taken by Yasuyoshi Chiba with his Fujifilm X-H1.

But the most used camera brand overall, was still a Canon.

And yet, year after year, Fujifilm saw a constant rise in terms of awards at the World Press Photo contest. DSLR a constant decline. And yes, it really looks like APS-C is more than enough to take an image worth one of the most prestigious awards on the world.

Maybe, one day, even some popular vlogger like Mr. Jared will be able to take some decent shots with APS-C cameras ;).

Now the ranking:

Camera by brand:
Canon 31,37%
Fuji 17,65%
Nikon 15,69%
Sony 9,80%
DJI 3,92%
Leica 1,96%
Unknown 19,61%

Camera by sensors:
FullFrame 58,82%
APS-C 15,69%
Medium Format 1,96%
Unknown 23,53%

Camera by type:
SLR 43,14%
Mirrorless 33,33%
Drone 3,92%
Unknown 19,61%

Last year Fuji was 10.5%, now is 17.6%, mirrorless was 13% and now is 33%…

This year Fujifilm won the top award. But also in the past years, Fujifilm was well represented. Look at the awards won in the past few years:

And now, here are the most used cameras this year.

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