New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!

The latest Fujicast episode is now online, covering all the current Fujifilm announcements with Fujifilm’s UK Marketing Manager, Andreas Georghiades (GFX100S, GF80mmF1.7, X-E4, XF70-300mm and XF27mmMKII.

But as there is a podcast listener question corner, you can figure out that many questions gravitate towards future Fujifilm products and more. So they touch on Fujifilm X-H2, the open lens protocols, the X80 and more.

Kevin Mullins also speculates that the X-E4 might be the last X series camera featuring the 26MP X-Trans sensor and the manager says that there is indeed not much left to update with the 26MP sensor.

However, nobody knows what the first camera with a new sensor will be. There is still an X-T40 waiting to see the light of the day for example, which is such a loved line, that Fujifilm should definitely continue it in my opinion.

Down below you can find the full podcast as well as a summary:

Summary + Podcast

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Fujifilm GFX100S Size Reduction Explained by Fujifilm Engineers – Fujifilm X Lab

Fujifilm has uploaded its latest Fujifilm X lab episode. As usual the episode is in Japanese and we rely on the automatic translation tool.

But I don’t want my readers to go through this pain, so I have summed it up for you below, as well as shared all close up images of the internals of the Fujifilm GFX100S.

Most of the size reduction was achieved thanks to the new shutter mechanism. But also the IBIS got smaller and even the Fujifilm X-T4 battery played a role in this.

Everything is nicely summarized for you down below ;).

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Summary + Images

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LIVE BLOG Starts NOW: Fujifilm GFX100S, GF80/1.7, X-E4, XF70-300, XF27/2.8II

Fujifilm Launch Blog
LIVE BLOGGING ENDED

Pre-order Options

Official Fujifilm Info

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GFX Series First Look Reviews

Fujifilm GFX100S

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look
  • pocket-lint – GFX100 and GFX100S differences
  • mediumformat – The GFX100S – a smaller, yet still powerful sibling of the flagship GFX100
  • ivanjoshualoh – GFX100S. My dream camera.
  • williamchua – the new Fujifilm GFX100s (MORE THAN FULL FRAME)
  • dpreview – hands on with the GFX100S

Fujinon GF80mmF1.7

  • BH Explora – Pushing the Medium Format Envelope: the FUJIFILM GFX 100S and GF 80mm f/1.7 Lens
  • Jonas Rask – FUJIFILM GFX100S & GF80mm f1.7 first look – More Than Full Frame
  • CaptureOneIntegration – First Look

X Series First Look Reviews

Fujifilm X-E4

  • dpreview – initial review
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • keithwee – Review of the Fujifilm X-E4 and XF27mm f2.8 R WR – the hidden Fujinon gems
  • ivanjoshualoh – X-E4. Fujifilm’s Best Street Camera?
  • dpreview – X-E4 hands on

Fujinon XF70-300mmF4-5.6

Fujinon XF27mmF2.8 R WR

  • dpreview – 27mm samples
  • BH Explora – X-E4, XF70-300 and XF27MKII Introduced
  • Jonas Rask – Fujifilm X-E4 & XF27mm f2.8R WR first look – Sleek & Sensible
  • ivanjoshualoh – Hello Mark II ( XF27mm F2.8 WR )

Mixed News

  • press release  -new firmware annnouced for X100V, X-Pro3 and X-T30

↓ Launch Videos – Fuji Guys, DPReview and More ↓

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Fujifilm X Summit WATCH LIVE – NOW on FujiRumors! – GFX100S, GF80/1.7, X-E4, XF70-300, XF27MKII

Fujifilm X Summit – LIVE COVERAGE

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New Firmware Updates for X100V, X-T30, and X-Pro3 Announced

New Firmware Updates for X100V, X-T30, and X-Pro3 Announced

Press Release

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Mirrorless Camera Market Share 2019: Fujifilm Third after Sony and Canon and a Quick Look into the 2020 Market Share

You might remember how back in November 2019, we shared the worldwide mirrorless camera market share data for 2018 here (for the DSLR+mirrorless data check out this article).

Now a year has passed, and Techno System Research, a major marketing research company located in Japan, has published the data for 2019.

So what changed between 2018 and 2019? Let’s compare:

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