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Fujifilm X Summit: Recap of A Unique Event and One More Reason to Fall in Love with Fujifilm!

Fujifilm X Summit

What crazy days we had, triggered by the wonderful Fujifilm X Summit.

Fujifilm managers, engineers and designers explained their work, gave interesting insights and answered live questions of their customers.

Fujifilm even publicly asked us which lenses and firmware we would like next, letting us vote on various options (with overwhelming response by the FujiRumors community).

The X Summit shows, that the way Fujifilm interacts, listens and follows to customer needs, is more unique than rare, and it’s one more reason to fall in love with Fujifilm!

In case you missed it, make sure to check out our compact Fujifilm X Summit summary.

Fujifilm did an amazing job, customers answered in the best way possible, and for what it’s worth, I’ve also tried to honour the event by working restlessly and publishing 14 articles over the last weekend.

However, it seems that not everybody was able to keep track of it all, since I start to get emails from readers notifying me about news I have already published.

So I thought a quick recap could help:

Fun fact: at the X Summit Fujifilm said they will cooperate with Adobe for better X-Trans support, and four days later came this news:

  • click here – First Looks at ADOBE’s New Enhance Details Feature for Sharper Fujifilm X-Trans files
  • click here – ADOBE Improves Detail Rendering for FUJIFILM X-Trans RAW Files in Camera RAW 11.2

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Fujifilm Publicly Asks Which X and G Lenses to Make Next, Shows Video Demo of New Fujifilm X-T3 April Firmware, Modular Compact GFX Body and More – X Summit

Fujifilm X Summit

Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.

For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.

Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).

You find Fujifilm’s future X and GF lens survey down below.

Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.

Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).

X and G Mount – starts 27:48

Why no Full Frame

  • All brands go to mirrorless, and to different mounts and sensor sizes
  • Medium Format makes it easier to design lenses for higher resolution. But also needs more power
  • Barney from DPReview says there is no perfect format. It depends on what the customers wants
  • Every format has Pros and Cons
  • Focus is APS-C size. Provides fast system and enough resolution
  • For higher resolution, go GFX
  • Fuji’s R&D challenge is to make APS-C quality better and GFX smaller

X mount

  • X-mount design: sensors are getting better and so sensitive, that they have to deliver light through the lens in a very precise way
  • More light, less digital correction
  • Value Angle: Long technical explanation. In short: the wider the value angle, the more precise and easier they can send light to the sensor
  • Fujifilm compares the value angle of X-mount to full frame, and they show that X-mount has much wider value angle (screenshot below)
  • Canon and Nikon full frame mirrorless have smaller value angle
  • The Value angle of Sony full frame is very narrow
  • Wider value angle gives more flexibility for lens design. Allows for more light and less digital correction

FUTURE CONCEPTS – starts 41:57

XF33mm f/1.0

  • XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
  • XF33mmF1 has more than twice lens elements than the XF35/1.4
  • to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
  • the XF35mmF1.4 has only 7 elements overall
  • the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
  • overall the XF33mm f/1.0 has more than twice the lens elements
  • the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
  • challange is to move heavy lens elements precisely during autofocus
  • Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible

XF16mm f/2.8 and XF 16-80mm f/4 working protoypes

  • XF16mmf/2.8 announcement soon
  • XF16-80mmf/4 will follow. Launch later this year. Lens feels really light

Future X and GF lenses

  • Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
  • Tilt shift lens is very likely to come next for G mount system
  • Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
  • development costs of new lenses are very high

FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39

GFX Concepts

  • Mirrorless should be free from all legacy
  • Fujifilm shows design mock-ups of GFX
  • they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
  • the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
  • Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
  • with global shutter Fujifilm can make it smaller

The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.

GFX 100

  • Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
  • at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
  • hand-holdable medium format camera thanks to IBIS
  • GFX100 will cost around $10,000, but final decision has not yet been made
  • Coming before June

COLORS and IMAGE QUALITY – starts 1:17:46

  • They explain their color science.
  • The steps are: signal, measure, calculate, tune, target color
  • there will be new film simulations and they asked people which should come next (FujiRumors has already expressed its opinion)

FIRMWARE – starts 1:27:25

  • 250+ total firmware updates made since the original X100 has been introduced
  • They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
  • Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
  • survey about which firmware should come next
  • they official mention Kaizen as their philosophy

Q&A

  • Fujifilm is studying the rating system
  • Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
  • People ask for complete Camera Remote App redesign
  • Fujifilm is working on improved camera remote app

There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

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Five Reasons to Switch to Fujifilm for Weddings, From Full Frame DSLR to Fuji X, Worth it? and More Switch Stories

Fuji X Switch Stories

FujiRumors is a 100% independent space.

I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.

I wake up, I go to work, I come back home, I blog and I write whatever I want.

This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:

So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).

But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.

On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.

So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.

It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.

Check them out or not, it’s up to you.

Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick

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Switch to Fuji X

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FUJIFILM at IMAGING USA 2019

Valhalla, New York, January 16, 2019 – FUJIFILM North America Corporation will showcase its latest products at Imaging USA 2019, Booth 929, from January 20 -22 at the Georgia World Congress Center, Atlanta. Fujifilm continues to be a market leader for professional photographers, providing the total imaging solution.

Fujifilm will showcase a range of high-quality mirrorless cameras including the FUJIFILM X-T3 and rangefinder-style FUJIFILM GFX 50R medium format mirrorless digital camera, and the newest XF lenses. In addition, the FRONTIER-S DX100 printer, GetPix Kiosk and newly launched Fujicolor Crystal Archive Professional Paper Maxima will be featured at the booth as well as the INSTAX SQUARE SQ20 and INSTAX SQUARE SQ6.

Newest X Series and GFX gear for hands-on experience

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BREAKING: Fujifilm X-T30 Announcement on February 14

Fujifilm X-T30

According to our trusted sources, the Fujifilm X-T30 will be announced on February 14.

FujiRumors will be live blogging the event non stop, so make sure to join FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

And remember that:

Check out our Fujifilm camera and lens timeline 2019/2020 for more details.

And I know that given the terrific rebate on Fujifilm X-H1 ($900 cheaper than just at launch price), many speculate the Fujifilm X-H2 could be annouced, too. But so far I do not have any indication that leads me to correct my previous rumor, which said the Fujifilm X-H2 will not come in 2019.

More rumors are coming :), so make sure to get notified instantly by following FujiRumors on Facebook, Instagram, RSS-feed and Twitter and hitting that little bell icon on the bottom right of your browser.

Fujifilm X-T20 new MSRP + Fujifilm X-H1 Super Deal

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Fujinon GF100-200mm f/5.6 R LM OIS WR Announcement January 17

Fujinon GF100-200mm F5.6 R LM OIS WR

We just got word (thanks) that the Fujinon GF100-200mm F5.6 R LM OIS WR will be annoucned on January 17. This matches with what shared at Weibo here.

You can already read a GF 100-200mm f/5.6 R LM OIS WR first look and see some sample images (with crop for pixel peepers) in this article.

And what about the Fujifilm X-T30 and Fujinon XF16mm f/2.8, which FujiRumors rumored for “early 2019” release? Will it come on the same day?

You’ll find it out, only if you stay tuned on FujiRumors to Facebook, RSS-feed, Instagram, Youtube and Twitter. ;)

For GFX Lovers

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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This Guy Mounted the Fujinon XF 56mmF1.2 on Sony A7R and Shows it Covers Entire Full Frame Sensor Area

Fujinon Lenses on Full Frame Sensor

Back in 2015, John investigated the question if Fujinon X glass can cover larger sensors areas than APS-C, by projected the light passing through Fujinon lenses on a piece of paper (full report here). His conclusion:

I could be wrong in my assumptions, […] but this difference between the Samyang and Fujinon lenses is proof enough for me that the X-mount can handle a larger sensor.

But John’s test was only theoretical.

What happens if you really mount a Fujinon lens on a full frame camera? Will there be heavy vignetting or not?

Albert tried to answer this questions by modifying the mount of his Fujinon XF 56mm F1.2, and basically making a Sony E-mount lens out of it.

And it did work out very well. Albert writes:

Lucky for me, it turns out to work pretty well, the XF56mm F1.2 covered the full frame sensor nicely, and the performance is on par with the popular classic lens, such as Canon FD 58mm f1.2 and Nikkor 50mm f1.2

I wonder, which other Fujinon lenses would cover full frame, too.

I guess red badged lenses such as the XF16-55, XF50-140, XF200mmF2 and XF8-16 as well as fast primes like the Fujinon XF35mmF1.4 and XF23mmF1.4.

You can read the whole article all and see the pictures at foodgrapher here. The article is dated October 2018 but passed unnoticed to all, until a FR-reader (thanks) send me the link via anonymous rumor box and I can now share it on FR. Thanks for your support also in 2019 :).

Fujifilm will Never go Full Frame

And before you start suggesting Fujifilm should put a full frame sensor into the existing X mount…

In no way I want to suggest that Fujifilm will go full frame. I share this test only to show how big the circle of projection of certain Fujinon lenses is, and Fuji’s APS-C camera use only the central (and best) part of the light circle.

And don’t forget: Fujifilm boss (and FujiRumors “lover”) Toshihisa Iida said loud and clear: “Fujifilm will NEVER go Full Frame“. Hence, I can’t see Fujifilm going full frame in any form or shape.

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Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

And don’t forget follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

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No Fujifilm X-H2

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