The Rise of Fujifilm…

Fujifilm has announced the financial results for the first quarter of the fiscal year 2024 (April 1st, 2024 to June 30, 2024).

In short we can say the professional imaging division is growing strong with revenue up +33.8% compared to last year.

Always in terms of revenue, the professional imaging division (+33,8%) grew even stronger than the Instax division (+17.8%). Now the revenue difference between Instax and professional photography gear is of 18.5 billions of Yen (74.6 for Instax and 56.1 for X, GFX and Fujinon lenses) compared to the gap of 21.2 in 2023.

No wonder that the Fujifilm CEO called their photography business their new goldmine.

• Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”

With all these great numbers, Fujifilm increased their imaging division financial forecast for 2024:

• + 6.3% revenue (from 480 to 510 billions of Yen).
• +12% operating income (from 100 to 112 billions of Yen).

Despite…

So all good and keep going like this, Fujifilm?

Well, not really. We will always find something to moan about. ;)

And particularly, it’s a pity to see that these wonderful data coming in despite Fujifilm having had much more trouble to ship their gear than any other brand.

I can only imagine how the numbers would have skyrocketed, if only Fujifilm would have been capable of matching the terrific demand there is for their cameras and lenses.

Dear Fujifilm:

you have to understand that meeting your sales targets is not enough. What you have to meet is the true demand for Fujifilm gear.

That’s why I can’t find huge joy in the numbers you’ve shared today: I keep thinking at the figures you could have achieved, if only you’d have been able to produce more gear with proper hard work and solid investments instead of trying out some creative solutions that brought no results.

• Fujifilm CEO: Supply is Normal, Overproduction Would Force Discounts and Reduce Brand Strength and Gear Value
• Fujifilm to Use Blockchain to Optimize Supply Network of Digital Camera Parts

The Report

TTArtisan has launched a cute little accessory, the TTArtisan Super Mini Led Light.

• Magnetic cold shoe mount for quick and easy camera attachment
• 3 Color temperatures: 6000K/4500K/3000K
• CRI95+ ensures accurate color rendering
• 45-minute charge provides battery life of approx. 80-160 minutes
• Lanyard hole design for easy carring

At the moment you can find it at Amazon here (1 unit) and Amazon here (10 pack) and TTArtisan here. Keep in mind that if you order via TTArtisan store, you’ll have to pay import taxes (ships from China). Of course, at Amazon the price you se is the final one you pay.

We don’t need it… but oh boy is it cute!!! Not sure I will be able to resist to it once it shows up at my local Amazon.

• TTArtisan Super Mini LED Light
  Amazon, TTArtisan

Godox has just announced the new Godox AD600Pro II All-in-One Outdoor Flash.

A curiosity: anyone out there who has used both, Godox and Profoto speedlights? Because my impression is that the Godox gear is a no brainer, but maybe there are strong arguments in favor of Profoto gear.

One that comes to my mind is that it seems Fujifilm cooperates more closely with Profoto, because certain bugs happen only with Godox gear and not with Profoto gear.

Key Features

• One-Tap Sync with Optional X3 Trigger
• Compatible with Most TTL Systems
• 600Ws, 1/512 to 1/1 Power Output
• Up to 360 Full-Power Flashes
• Flash Duration: 1/220 to 1/11,760 sec
• 1/8000 sec High-Speed Sync
• 0.01-0.9 sec Recycling Time
• 40W Bi-Color LED Modeling Lamp
• Upgraded TFT Screen for Onboard Control
• Includes Battery & Charger

Godox AD600Pro II
BHphoto – Amazon – Adorama

Fujifilm has just launched their “Early Fall” deals.

The list of deals until now is very short. Here it is: