Skip to content

Fujifilm X-T4 Firmware Update Imminent, But…

A source, who uses a nickname (thanks a lot), just contacted me with the information that a firmware update for the Fujifilm X-T4 is imminent.

But before you get too excited about it, let me tell you something.

Fujifilm usually announced major Kaizen firmware updates ahead of their actual release, as it recently happened with the upcoming GFX100 firmware here and the X-S10 firmware here.

In this case, Fujifilm has not pre-announced anything, which is a clear indication that it will be a minor firmware update. So don’t get too hyped about it.

But you know what?

We are still allowed to dream here on FujiRumors, so let us know in the comments which firmware updates you’d like for your X-T4.

The Fastest Growing Fujifilm Group

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

PRICE ATTACK: Fujifilm GFX50SMKII and GF35-70mm for $4,499 (body $3,999 and lens $500)

Let’s recap some if the GFX rumors we shared:

The price of the Fujifilm GFX system is really falling down rapidly, attacking full frame more aggressively than ever.

Soon Fujifilm will offer a GFX camera with a sensor 70% larger than full frame along with a kit lens capable of resolving 100+MP for a price of $4,499 when purchased in a bundle.

Given the direction Fujifilm is so quickly taking with the GFX system, I can see why they see no need to go full frame. We are really reaching a price point, where you can get a high resolution GFX camera plus a lens for a cheaper price than a 50MP full frame body only camera or at the same price of the 45MP Canon R5.

Sure, those FF cameras have other strengths, like super high frame rates and and amazing AF tracking. But if you shoot mostly in single AF and don’t do crtical wildlife or sports photography, the current GFX system is more than capable.

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

BREAKING: Fujifilm GFX50S MKII Price Leaked

Ok guys, as usual, when I share a rumor, I am confident that it is correct.

But lately the world has gone crazy and behind the scenes everything changes continuously due lack of parts, cyber attacks, global pandemic, alien invasion and what not.

With that disclaimer out of the way, today I’d like to tell you that, according to our sources, the Fujifilm GFX50SMKII will hit the market with a price tag of $3,999.

If I share it now, it means I am confident that price is not so likely to change anymore. But if that should happen, I will let you know on FujiRumors.

The Fujifilm GFX50SMKII will sport the good old 50MP sensor of current GFX50 cameras, have the same form factor of the GFX100S, it will have IBIS and come in the second half of 2021 (but not on August 27).

That’s all… for now ;).

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

 

Let me clarify one thing.

I recently told you that the Fujifilm GFX50SMKII will look exactly like the Fujifilm GFX100S.

Of course, being Fujifilm’s cheapest GFX camera to date, inside some things might be different compared to the GFX100S, for example, the GFX50SMKII will use the old 50MP CDAF only sensor of the current GFX50 cameras.

But I am glad to report, that, despite being substantially cheaper than the GFX100S, and even cheaper than any current GFX50 camera, the Fujifilm GFX50SMKII will still have IBIS.

So yes, it will have IBIS inside.

Fujifilm is really getting aggressive with this camera.

Last note: I might get my GFX100S this week. But no sign of the lens I ordered. It’s since late April that they keep telling me it should come soon. Now it’s late June, and nothing.

In Stock Check

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

Make sure to follow FujiRumors for more.

In Stock Check

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

DPRTV: Fujifilm’s 5 Best Film Simulations

Fujifilm film simulations are more than just cool names for camera profiles.

Film simulations are the art of the colors that Fujifilm cultivates since decades, so far that the guy, who developed the original Fujifilm film stock already 50 years ago, still works at Fujifilm and is now in charge of crafting the film simulations.

So, colors are a serious thing for Fujifilm and you can see what you can do with them over at our Fujifilm film simulation group.

Now DPRTV published a video, where they go over what they consider the 5 best Fujifilm film simulations.

  1. Monochrome: He prefers it over Acros.
  2. Provia: Standard camera mode. Good standard profile. Does not push things too far. Great skin tones.
  3. Classic Neg: Great for street photography. Distorts reality, but not in a gimmicky way. Great for street scenes, knocks shadows down and makes street scenes look very dramatic, takes away some color and gives a nice vintage look. Aged, rugged look.
  4. Velvia: great for landscapes. Gives contrast and vibrancy. Can add some punchy drama to colors that are faded and muted. Adds a bit of magenta to blue skies, which can be really pleasing in landscape photos. Not great for skin tones
  5. Nostalig Neg: available only on GFX100S and GFX100. Mimics that classic American film stock from the 70s (Kodachrome etc.). Lower contrast but still rich saturation, warm colors.

For Video:

  • Eterna: For video an almost perfect profile. Very easy to grade. When he shoots high contrast scenes, he shoots F-Log, but in post he will immediately put an Eterna LUT on the file. Jordan loves Eterna

Where I don’t agree, is when they say ASTIA is boring. In fact, it is actually one of my top favorite film simulation, because it gives me a great balance between pleasing skin tones and vivid, but not oversaturated colors. I use ASTIA almost always when I take landscape images with people in the frame. I find it gives me the best results, better than Velvia, which is not great for skin tones.

More film simulations talk:

  • fujirumors – Vote Your Favorite Film Simulation!
  • fujirumors – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • fujirumors – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • fujirumors – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • fujirumors – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup

I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.

But the Fujifilm GFX system is more than that.

Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.

Warning: it is a massive roundup!

In Stock Check

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

** CLICK HERE to Read the Rest of the Article **