Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

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original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

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Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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7Artisans 50mm f/0.95 Now Available

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The 7Artisans 50mm f/0.95 is now available at AmazonUS here and AmazonUK here.

For price, specs and first sample images check out the dedicated Amazon page here.

  • APS-C Normal-length Lens: Normal-length prime is designed for use with Fuji X-mount mirrorless digital cameras, providing a 75mm equivalent focal length. It is well-suited to everyday shooting with subjects including portraiture, street, nightscape, landscape, and reportage.
  • Optical Design: Its optical system consists of 7 elements in 5 groups, which including 2 HOYA ultra-Low dispersion elements to improve contrast and color rendering in a variety of lighting conditions.
  • Ideal Aperture: A fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over the depth of field. A 13-blade diaphragm contributes a pleasing out-of-focus quality when working with selective focus techniques.
  • All-metal Construction: The all-metal lens barrel features an engraved depth of field and focuses scales. Additionally, a metal lens mount also offers increased durability between the lens and camera.
  • Multi-layer Coating: The multi-layer coating has been applied to individual elements and reduces flare and ghosting in order to produce greater contrast and color accuracy when working in strong lighting conditions.

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Fujifilm GFX100S: Kaza Leather Case, Reviews, Fuji Guys How-To, Comparisons, Stabilization Tests and More – Roundup

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In honor to the Fujifilm GFX100S, which I own and made me break my “likes” record on Instagram, with the very first GFX100S image I’ve shared, today FujiRumors is going to dedicate to this wonderful camera, whose only issue is that it lacks of X-T alike dials, a roundup.

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Roundup

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X Mount Roundup: Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens, Why I Sold XF56mmF1.2, 7Artisans Reviews and More

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Here is a rather huge roundup gravitating around X mount lenses.

From the brand new Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens to third party X mount lenses and Fujinon XF lenses. You can find it all down below.

Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens – Key Features
  • Covers Super35 Sensors
  • Ultrafast T1.0 Aperture
  • Suitable for 4K Image Capture
  • 9-Blade Iris for Smooth, Round Bokeh
  • Minimal Focus Breathing
  • 161° Focus Rotation, Precise Focus Marks
  • 77mm Filter Thread
  • Weighs 1.36 Pounds
  • Fuji X Mount

Fujinon Lenses

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