So, we just leaked the date of the next Fujifilm X Summit, which will happen on September 12.
Now I am curious to know what you guys are hoping for to come.
That’s why I have now launched a survey that includes plausible, less plausible and borderline impossible options.
I’ll not include 110% impossible cameras, which would be for example a Fujifilm X-H3 or Fujifilm X-H3s, as those cameras are hardly 1 year old (or less). Or the Fujifilm X-T6 or Fujifilm X-S30.
What we will inlcude are the Fujifilm X-T5s (X-T5 with 26MP stacked sensor of X-H2S), Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T40, Fujifilm X100V successor (X200, X100VI, X100 whatever), Fujifilm X80, Fujifilm XF20, Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30, Fujifilm X-M2, Fujifilm GFX100 successor, Fujifilm GFX100S successor, Fujifilm GFX50R successor and Fujifilm GFX50SII successor.
And here are the June Youtube videos ranked by popularity. The 2nd and 4th video are from the Dolomites… they might be worth to watch just for the scenery ;).
Yep, you read it right: despite all the fantastic and super-hyped and hyper-popular gear Sony, Canon and Nikon have launched, the video that most people watched in all these years on DPRTV was the X100V review.
And not to talk of the great customer reviews it is getting all over the most popular stores:
Unfortunately, our supplier cannot provide an accurate timeframe so we have suspended backorders for this item.
X100V – A Failure?
Given the massive interest for the X100V and the inability for Fujifilm to deliver, the question that I now have is that this can be seen as a success or a failure for Fujifilm.
I mean, clearly Fujifilm can call it a success, as the demand is high. But they could have made so much more money, if only they were able to deliver the X100V.
And while to a certain degree it’s OK to have delays for a very popular camera, coming to a point where you totally block orders for over half a year with no outlook for the situation to improve, also signals a certain failure on Fujifilm’s side to demonstrate flexibility and creativity in adjusting plans and production properly.
Yes, they did try some curious solution like the use of Blockchain to optimize supply network of digital camera parts, but that was done 1 year ago and the results can’t be seen anywhere, with many Fujifilm cameras still not available or in some cases even discontinued, despite people having those cameras on order, as it was for example the case for the X-E4, a camera MANY of you guys ordered, but did not receive because Fujifilm stopped producing it.
And in fact, back in May, Fujifilm candidly admitted that they are still struggling with parts shortage.
So from this point of view we could see all this also as a failure, as Fujifilm can’t capitalize anywhere near to what they could have, if they’d have been able to organize a realiable parts supply for the X100V.
X100V Successor?
I know some will wonder what this means for the Fujifilm X100V successor (however they are going to call it).
I am working on the rumors and as soon as I have something reliable in my hands, I will let you know.
But imagine you are Fujifilm, you have an insanely popular camera in the house and all you have to do is to manufacture as many of them as possible to make lots of money.
If I was Fujifilm, then I would not be in any hurry to come out with a successor and just use every part I can get to make as many X100V as possible for as long as it will remain this popular. I mean, why keep aside parts for an eventual Fujifilm X200 or X100VI or however they are going to call it, if they can make great money with no need of further R&D investments today with the X100V already?
But again… that’s just my personal perception of this situation.
What matters is what our sources tell us in regards to the Fujifilm X100V successor. And for that, my friends, I invite you to stay tuned on FujiRumors.
The rumors… they will… drop… for sure.
Feeling Lucky?
“I feel lucky and will click the links to see if the X100V is in stock*” :)
So this kind of requires me to ask for your kindness and time again, and to let you again vote on the survey. But this time I’ll include the option of the X-Trans IV sensor.
Only one camera will get an additional option: the Fujifilm X-Pro4. Because, as I told you recently, I think Fujifilm will continue to experiment with that camera line; experiments that could include also a different type of sensor. But to be clear: it’s all just speculation from my side, not a rumor. Just to be clear and avoid misunderstandings.
So, down below you can vote your favourite sensor for each camera again.
Also, in the video I made today will share what my favourite sensor would be for each camera.
The data is based on affiliate sales made via Amazon and BHphoto.
Sadly I don’t use the data of Adorama, as I have not found an easy way to display and rank the products. All I get is a list of numbers like “1236.5478.701164” and then I have to click on each number to see which product it is.
For the sake of my mental health, I can’t do that.
Finally the custom X hot shoe covers are widely available on Amazon, and it seems people love them (I own them too).
As for Nr.2 and Nr.5 on the list, these items definitely profited from the launch of the Fujifilm X-T5 and X-H2/s as for many of you, those cameras were also their first X series using the newer battery.
Interesting:
Most people went for the original battery as opposed to the third party options (just as I recommended in my article). I’ve even made the sum of the best selling third party NP-W235 battery options (Smallrig, Poweextra and Wasabi), but even in that case, the original battery has a distinct and safe advantage.
I make a prediction: the Fujifilm X-T5 will be matched in terms of sales only by the Fujifilm X-T6. The only camera that has a chance to even come close to it, would be an eventual Fujifilm X100V successor (the Fujifilm X200, or X100Vs, or X100VI or however they are going to call it).
In a normal year, the X-H2 and X-H2s would have been celebrated as top sellers with respectable sales number.
But 2022 was not a normal year: it was the year of the Fujifilm X-T5!
The X-T5 came here to do what it has to do: demolish the internal competiton and establish itself one more time as the top tier in the Fujifilm lineup. In fact, it was responsible for 65.5% of total camera sales via FujiRumors.
A pity for the Fujifilm X100V, which is basically out of the ranking just because it hasn’t been available most of the time. If supply would have been normal, I think it would have made it into the top 4 positions.
Well, it has been beaten by the Fujifilm GFX50SII, but only by 1 camera. So it’s basically a head-to-head. That’s astonishing, considering that the GFX50SII was in offer basically for the entire year with several more or less massive rebates, whereas the Fujifilm GFX100S saw it’s first time ever rebate only very recently.
So, despite Fujifilm being much more agressive with the GFX50SII, the GFX100S stands its ground and is actually about to pass the GFX50SII thanks to this sweet deal.
The explaination is simple: the XF16-80mmF4 (as well as the XF18-55mmF2.8-4) enjoyed a substantial sales push because it was offered in bundle with Fujifilm X-T5.
But this alone would not be enough.
Fujifilm also initally shipped out way more X-T5 kits than body only, so if we wanted to wait less for our new camera, we had to grab the X-T5 kit. And this makes Fujifilm more money.
Cynical?
Probably, but Fujifilm is just a business as many others, and other companies are no different. And yet, I wish Fujifilm would have done differently.
Anyway, the good thing is that if you bought it with a bundle, you got the lens for a discounted price. That’s already nice. And you always have the option to sell it “like new” so you should get back most if not all of the money you’ve invested in the lens. Or simply use it and enjoy the lens :).
We have a rocksolid performance for the XF56mm f/1.2 MKII. No need for deals or bundles to push that one.
Excellent sales (and very close to grab the second spot) is the Fujinon XF150-600mm f/5.6-8. Looks like a wise decision by Fujifilm to make it smaller, lighter and more affordable thanks to its f/8 on the long end.
Oh… and I made the mistake to enter a photography store with my wife… here is what happened.
So, the lovely new 30mm Macro enjoyed great sales, too. I handled one in store myself, and if my wasn’t for my wife being in the store with me, I probably would have left the shop with one for myself. But my wife just asked “don’t you already own a Macro lens“? And since I had no brilliant answer to give, I passed. Please guys, advice me on what to say next time ;).
On Nr.7, an all time favorite for many of us, the lovely Fujinon XF27mm f/2.8 R WR.
In the GF world, the new GF 20-35mmF4 is selling strong.
A crazy good deal is also pushing the GF35-70mm to great sales. For 500 bucks you get a compact allrounder zoom lens capable of resolving 100+ megapixel. It would be too good to pass also for me, if I’d not already own the GF32-64mmF4.
And yes, I know there is an unwritten rule that every list should end with the Nr.10, but the sales of the lenses on the 11th position were so close to the XF16-55mmF2.8, that I felt I need to include them.
For Fujifilm, I guess the biggest disappointment are the sales of the video-centric Fujinon XF 18-120mm f/4 PZ. I guess it’s a niche lens within a niche brand, so one can not expect all too stellar sales.
There was a time, when the third party ranking was dominated by manual focus lenses. But those times are gone.
Since Fujifilm took the (long delayed) decision to open their mount, other companies like Sigma, Tamron, Tokina, Viltrox, TTArtisan and Samyang started to offer X mount AF lenses. A decision rewarded by Fujifilm X shooters, who now prefer to grab third party autofocus lenses over the manual versions.
DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.
They predict two cameras:
Fujifilm X-Pro4 with 40MP
dedicated video camera
I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.
So for now take their predictions as what they are: fun speculations and wishes.
For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).
For the GFX series, the top wish could be summed up with one word: speed!
There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).
I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.
The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.
In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.
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