Fujifilm GFX100S and GFX100 Get Blackmagic RAW and New Features Guide for Firmware 1.20/4.10

Earlier today Fujifilm dropped a bunch of firmware updates, some more substantial, some just bug fixes. You can see the full list here.

The biggest changes come for the Fujifilm GFX100S and Fujifilm GFX100, which get Blackmagic RAW support.

This required Fujifilm to update the Owner’s manuals for those two cameras.

But there are firmware updates also for Fujifilm X-T4, X-T3, X-H1, X-T30, X-E4, X-Pro3, X100V, Fujifilm GFX50S and Fujifilm GFX50R. Make sure to check out all the details and download the latest firmware at our dedicated article here.

And even though I am not into video with my Fujifilm GFX100S, I will update my camera anyway, because who knows what Fujifilm fixed with that “fix of minor bugs” phrase. Sometimes they fix major bugs actually.

Don’t ask me why they do it. It’s a great news if Fujifilm fixes a major bug. No need to hide it behind a generic “minor bug fix” phrase.

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Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30

Fujifilm has released firmware updates for lots of Fujifilm X and GFX series cameras. A highlight is definitely the Blackmagic RAW support for Fujifilm GFX100 and Fujifilm GFX100S.

Down below you’ll find all the details.

And now back to sleep for me, as I wrote this article at 3AM Italian Time. FujiRumors is always happy to serve you 24×7 ;).

Full List of Updates

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LockCircle Cinematic X Cage for the Fujifilm GFX100S

I own the Fujifilm GFX100S and it astonishes me every time with its image quality.

But so far I haven’t shot a single video with it, and quite frankly, I think I never will.

However, that sensor, 70% fuller than full frame, is also astonishing video performer. Philip Bloom for example shot an entire documentary with the original Fujifilm GFX100. Gosh, some of you even mount a GFX camera on a drone for some epic areal footage!

And since the GFX system is flexible enough also for video work, there GFX cages out there, for example from Smallrig.

Now we have a new addition, coming from LockCircle, and it’s made for the Fujifilm GFX100S. You can see some images above and you find the press release, details and links below.

This cage is designed for high end professional medium format cinematography. So if this is your thing, definitely check it out. And since the GFX50SII uses the identical body, I guess it would work on that one too. But I the GFX50SII does not shoot 4K video, so I guess it is not as an attractive video option as the GFX100S.

Press Release

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FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 Now Available

FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 compatible with FUJIFILM GFX50S II is published.

The Fujifilm digital camera control software development kit was launched back in April here.

What is SKD and Camera Compatibility List

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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

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Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors – HUGE ANNOUNCEMENTS!

Fujifilm X Summit – LIVE COVERAGE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).

GFX50SII

  • GFX100S shipped double Fuji’s expectations
  • many are still waiting for GFX100S deliver, Fujifilm increases production and asks people to be a bit more patient
  • photographers say cropping helps also in sport photography. More cinematic image. Great colors
  • GFX50S came in 2017
  • GFX50R, GFX100 and GFX100S followed
  • large format system is gaining more and more attention and interest
  • there is even more potential to make large format, a standard option, for customers
  • GFX50SII announcement
  • GFX50SII has 50MP. Still outstanding resolution and dynamic range
  • pixel size is 5.3, one of largest you can purchase today, for better dynamic range and higher signal to noise ratio
  • massive dynamic range performance
  • more pixel do not mean always more resolution. You have to deliver the light to the pixel
  • Fuji optimized the micro shape to allow that light hits nicely every single pixel
  • 50MP GFX resolution is higher than 50MP full frame resolution
  • large format cameras have good image quality but slow AF. But not with GFX
  • has IBIS. A stable sensor thanks to IBIS also helps to focus faster. Also X Processor 4 helps to focus faster. New AF algorithm
  • shutter shock can have significant impact on image quality, IBIS helps for sharper images
  • 19 film simulations
  • GFX50SII comes with over 100 new features compare to older GFX50 models
  • shipping end of September at $3,999
  • highest performance of large format camera while downsizing drastically
  • large format becomes more affordable
  • more than full frame open for broader audience

GF35-70mmF4.5-5.6

  • portable and respond quickly
  • such lens enhances portability of GFX system
  • 390g
  • image quality has no compromise
  • superb image quality in small size
  • if light needs too much, you get aberration. But GF35-70 delivers light with minimal bending
  • symmetrical lens design to bend light as little as possible.
  • two ED lenses and 1 aspherical
  • size, image quality and 35cm minimum focus distance
  • talk with a photographer about the new GFX. Fast and silent autofocus. Crisp detail with this camera, but at the same time gentle, which is great for portraits
  • $999 lens only and $499 sold in kit (first sold only in kit, lens only follow laters

GF Roadmap

  • GF55mmF1.7: 3D look in combination with large format system
  • GF20-35mm (2022): more information than full frame. Widest angle zoom lens in GF lens family
  • GF Tilt Shift Lens (2023): satisfy more professional

GF Firmware Updates

  • GFX100/S already support 4K and ProRes RAW. To support video makers, more features will come. Blackmagic codec to be support next. And development of adapter for XLR input support (no more need to synch sound when editing). Firmware coming in October 2021

X Series Future

  • Third party lens manufacturers are joining the expansion of the X mount
  • X series gains more and more attention of the years
  • 2022 is 10th anniversary year of X mount system. Fujifilm will look at how to benefit customers for 10 more years
  • pursuit for more sharpness. Higher resolution cameras coming
  • X mount designed for higher APS-C image quality

New X lenses

  • XF33mmF1.4 is sharper and more beautiful bokeh than XF35mmF1.4
  • removing aberrations was priority (purity of light)
  • 15 lens elements to elminate aberration. Symmetrical structure. High speed AF
  • close focus distance with sharp results
  • XF23mmF1.4 R LM WR with lots of lens elements. Huge image quality improvement
  • designed like the 18mmF1.4
  • XF23mmF1.4 shipping late November for $899
  • XF33mmF1.4 shipping late Septmber for $799

X Mount Roadmap

Concept is not only resolution. Future lenses should be designed for stills and movie

  • XF150-600mm (coming 2022)
  • XF18-120mm (works great for stills and movie) – coming 2022

One More Thing

  • in 2022 coming stacked back illiminate sensor with X-Trans filter array

Last Second Leaks Below

  • will be updated in case of leaks

Available now:

Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

The GFX Community

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujifilm X/GFX Deals Extended with minor Additions and Important Note Regarding the GF Lens Deals

The deal on the Fujifilm GFX50R is gone since a few weeks, and also the one on the X-T3 and X-T30 was supposed to end last week.

However, Fujifilm decided to let them run just like the other X deals and hence extended them until August 22.

One difference: the X-T30 deals are now valid on all colors and kits (yeah, including the charcoal version ;) ).

Attention: the GF lens deals are NOT applicable to back orders. So get the lenses as long as they are in stock, otherwise you’ll risk not to get it shipped in time (August 22). Here is where you can currently find some samples:

GFX Gear

  • GF 32-64mmF4 (save $500*): BHphoto (NO) / AmazonUS (NO) / Adorama (YES)
  • GF 50mm F3.5 (save $200*): BHphoto (YES) / AmazonUS (NO) / Adorama (YES)
  • GF 45mmF2.8 (save $200*): BHphoto (YES)  / AmazonUS (YES, low stock) / Adorama (YES)
    *Not applicable to back orders. Mail-in rebate ends August 22. Pay full price and then get a $200/$500 pre-paid Mastercard back after your purchase. Check out this Fuji page to claim back your money

X Gear

Coupon Code Deals

Fujifilm Summer Savings: Some are Gone, some Are Ending but the $2,000 Rebate is Still Here!

So, the $2,000 rebate on the Fujifilm GFX50R is gone. Now, if you want something even more affordable than that camera, you’ll have to wait for the Fujifilm GFX50SII coming in September, which will come with an even lower price tag.

Other Fujifilm deals are ending pretty soon on July 25. But most of them run until August 22. Still available, the $2,000 rebate on the XF200mmF2. You’ll find all details below.

To know which are the best selling deals here on FujiRumors, check out this article.

However, if there is something among the gear you’d like to get, maybe don’t do my error. I’ve waited the last deal day in April to order the GF32-64 and given the overall shortage, I had to wait until early July to finally get it. Unless you are much more patient than me, then there is no hurry to order anything.

GFX Gear

X Gear

Coupon Code Deals

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks