“I can tell you… the future of the X-series looks very exciting” (Bert Stefani after his visit in Tokyo)


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there are only 2 X100S in stock at AmazonUS via third party at normal price right now!

Bert Stefani was part of the fellowship of the X-photographers selected by Fujifilm and invited to Tokyo in order to present them their own suggestions to make the X-series even better and more complete. They continue to share their experience on their blogs.

So, after Kevin Mullins (article here) now also Bert Stefani wrote about how the company listens to the feedback of customers to improve the X-system and he gives an insight of what’s going on behind the scenes. Read Bert’s blog post here.

“[…] What struck me most is that the technical part doesn’t seem the starting point in the development process. It’s not about: “let’s produce a sensor with as much pixels as possible”. Instead they start from what kind of colors, contrast and “feel” people like in pictures. And only then they start looking for a technical way to capture that. A fine example of this philosophy is the fact that one of the main guys in sensor development has been involved in the development of some of the iconic films that Fujifilm produced like Velvia, Astia and Pro. He moved from chemicals to microchips but his job is still the same: making sure the image is pleasing, has character and the right “feel” […].

We were presented with the question: “Which five lenses should we design next?”. This triggered a lengthy discussion. […]

Throughout our visit, we were given the chance to give feedback on top-secret prototypes in various stages of development, from early ideas to almost production ready products. We didn’t have to sign any NDAs or contracts but I’ll leave the honor of announcing new products to the people who design them with so much passion (so dear rumor sites, there’s no reason to keep e-mailing me). But I can tell you is that the future of the X-series looks very exciting. […]”

Now it’s our turn. As we’ll never be that lucky to be invited by Fujifilm to Tokyo, Fujirumors could be the place where you can raise your voice and let all your wishes arrive to the Fuji headquarters.

Feel free to give your own answer to the question at which five lenses should Fuji design next? Or what would be your dream camera? What should the next firmware bring?… the debate is open in the comments! And I know that someone in Tokyo will read it.


P.S.: now lemme see if I can dig up something about the exiting X-series future for you  ;)

Follow Fujirumors tomorrow via facebook, twitter and RSS feed.

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FR-readers zone: travel-X, switch to the X and manual focusing with Fuji X-E1 and 35mm


It’s Sunday! Time to share some of your great images and stories you sent me via email at fujirumor@gmail.com, facebook and twitter. Keep it up!

let’s take some awesome pictures today ;)

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Dear fujirumor Team,

my name is Mehrdad Samak-Abedi and I am a semipro photographer based in Berlin, Germany. I found to Fujifilm in 2011 with the x100 and since then I realy appreciate the hightquality image quality the x cameras offer me. I own a x-pro1 and a x100s and prefer landscapes-, street- and urban-photography.

My Canon 5D MkII is finds the way into my bag only when I do studiowork and some of my professional stuff but the x cams are alwways with me and I really mean always.

Anyway, I wonder you might be interested in some of my free works and I would appreciate when you are considiring posting some of my pics via your rumorsite or facebook?.
My website

My 500px.com sets

95% of the shots in my profile/sets/stories are shot with a Fujifilm x camera.

By the way I frequently visiting your rumors site. Gooooood job!
And keep on posting news etc.!



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Hi there,
I just wanted to share my flickr account, I’ve been shooting for the last 2 years with Fuji Cameras, first with an X100 and starting last Jan with an X-E1+35mm f1.4


hope you enjoy it



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Hi Patrick. A great resource you are providing in the Fuji Rumours site. Like others have stated, I too check back often, in fact daily. I bought into the Fuji system in January 2013 and have in the last month decided to sell off my FF Nikon and associated lenses as they had not been used in 7 months. I have a web presence dedicated to the imagery from my X system. www.xtographer.weebly.com

Geoff (XF 14mm)

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Photo Sama

Manual focusing with Fuji X-E1 and 35mm f/1.4:

“Hello, First of all thanks for your work on fujirumors… it’s realy helpfull. I contact you because I wanted to share with you my first samples with Fuji-XE1 and 35mm f/1.4 used in full manual. http://www.meghiref.com

I’m a canon user for years now with lenses from 17TSE to 300mm 2.8, I also owned a GF1 for the same raisons I decided to go for a fuji. And honestly the only missing steps for fuji today, is full frame and a true 35mm (like 23mm f/2). For marketing and investment return reasons, they will not reach my expectations soon. For 23mm if they launch a 23mm/2 they kill the Xhundred market, so it will be a near 40mm f2.8 (I can live with it), just as I can live with a Cosina voigtlander 25mm f/4. Witch is for me the best compact solution today with a 38mm f/4 equivalent.

OK let’s go back to our topic the 35mm in full manual mode, (applicable for street photography )

Why use manual focus when AF work well, (and improved since last firmware)? Because even the fastest AF ever will never be as fast as no AF. For me the goal of street photography is to be able to freez the moment without interacting with the scene. The main rule, what ever you shoot with, is anticipation. When you have to pre-focus (lock the af on your subject, you have to select the right AF point, to point the contrasted zone in your subject, then go back to the scene to compose and wait for the right moment. All this steps are sources of fail, and the one that make you 80% of time change the course of the scene, is when you turn your point your camera to the people you want to focus on.

Here is the process with full manual. ISO is auto, aperture is fixed, shutter speed also. Now compose you scene, and open both eyes to evaluate the distance of your subject wait the right moment and shoot, with this method you miss less than the half of your shoots, and people don’t even care about what you’re doing.( A positive point for X-E1 with his retro look you are considered as a film shooter…)
So now the point is that the 35mm 1.4 is not the most comfortable manual focus lens I had. the number of ring turns between to distances is too high. but here again it’s not impossible see pictures in the top link.

The easiest way is to set aperture to 4 or more, then set the distance between 5 and 10 meters, and shoot, shoot, shoot every thing will be in.
An other point is battery saving mode that turns of you camera… for this point practice the half shuttr button speed, when you feel the moment…
Last point, don’t be too attached to sharpness, you never watch a picture with a magnifier it’s the content (the moment) and the message that counts…

A special message for pixel peepers, … have break take a kitkat, and try manual focus without 100% zoom. you’ll sped more time living the moment ! Here we are hope this could be helpful for any one.
See you.


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To switch or not to switch? LAST super-X-deals day. Save up to $1,125 (and persuade Chelsey ;-))!


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Now or never! This is the last chance to profit from the huge XF-lens discount

AmazonUS: Fuji X-E1 / Fuji X-PRO1BHphoto: Fuji X-E1 / Fuji X-PRO1Pictureline: Fuji X-E1 / Fuji X-PRO1 Adorama: Fuji X-E1 / Fuji X-PRO1

To switch or not to switch? That is the question Chelsey Wood struggles with… and many others out there too (read the comments in the last X-deal post here). The dilemma is the following: X-E1 and lenses or GX7 and lenses? Chelsey is gravitating towards the GX7 but said that you still have some hours to persuade otherwise :). So if you think Chelsey should not miss this occasion, feel free to share your reasons in the comments.

And what if Fuji releases the X-E2? lettherebelight said in the last post: “You can always sell the body but the deal on the lenses is awesome. You would probably come out even if you bought say an X-E1 kit with 18-55 and added a 35 f1.4 at the current discount then sold the body later and upgraded to the X-E1s/2 or X-Pro2 body.”

Or as Mike said: “Wow, that’s a great deal. Worth buying now and putting those lenses away to use with the X-Pro 2 next year!”

It seems that many people think like Mike and lettherebelight, as the X-E1 with kit lens is currently the 3rd best sold camera in the AmazonUS CSC ranking. There are also the X-PRO1 and X-E1 body in the top 15!

And here is the deal: the amount of savings depends on how many XF lenses you bundle with the X-PRO1/X-E1 body. You can save for instance $1,150 if you buy the X-E1 with the 18-55 kit lens and then add the 4 primes. You’ll pay $2,645 (purchasing all this gear separately would normally cost you $3,795).

AmazonUS: Fuji X-E1 / Fuji X-PRO1BHphoto: Fuji X-E1 / Fuji X-PRO1Pictureline: Fuji X-E1 / Fuji X-PRO1 Adorama: Fuji X-E1 / Fuji X-PRO1

have a great weekend

strong sales for the X-E1 and X-PRO1 at AmazonUS
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miXed zone: Kaizen, reviews and some tips


Talk about the X + Kaizen

– X-Photographers David Hobby and Zack Arias talk about their experience with the X-series here. These two photographers were part of the expedition invited to Tokyo from Fujifilm in order to give them honest feedback about the X-series. The other two X-photographers were Bert Stefani and Kevin Mullins. I’ve already shared the 23mm first impressions of Bert (here) and David (here) on Fujirumors (for a great first look at the 23mm check Rico’s X-pert corner post here). Now it’s time to read what Kevin Mullins thinks about Fuji’s Kaizen spirit (read his article here):

“See the guys in the blue shirts?  These are the people that design, manufacture, make, forge and breathe life into the X-Series of cameras. You know what they are doing here?  They are listening feedback from “us”.   The guys that actually build the systems, design the software and produce the cameras that we use on a day to day basis are listening to our feedback.  Feedback that all four of us took to them from many hundreds of photographers.”

– Also photographylife (click here) admires Fujifilms devotion to its customers and says:”Fuji has quickly become a manufacturer that feels involved with its clients more than any other camera maker no matter how well-known or popular. It feels as if they want to do good by their customers, as if you are using gear that real people design and improve, rather than a faceless company.”


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Can you change your mental mindset and be a better photographer?  Come along to PhotoLive and sign up from a selection of over 200 seminars from 35 Pro Photographers and see what interesting tips can be picked up!!” If you are interested to learn from great photographers as Dave Kai-Piper then consider to participate to this seminar in London on the 26 and 27 of October. You can also profit from a discount. Dave Kai-Piper will tell you more about it here.


Amazon, Adorama, B&H, eBay

Bert Stefani’s X-M1/16-50 review and lot of beautiful samples can be seen here: “So far this compromise, make the X-M1 the perfect companion for people on a budget who are looking for a small camera system with great image quality. But there’s more, the X-M1 is not all compromise, it has two features that none of the other X-cams have: a tilting screen and build-in wifi. […] having the same sensor as my main camera, the X-Pro1, it is well suited as a backup camera. The extra functionality with the tilt screen and wifi, gives me extra options that my current backup camera, the X-E1, doesn’t offer. […] About the 16-50 lens […] if you take the low price into account, I believe it’s not a bad deal at all. The image quality is surprisingly good. It’s a great starting all-round zoom for photographers on a tight budget. And if you add some better, more expensive lenses over time, it’s still a good backup lens. […] Despite my initial reservations about the X-M1 I’ve decided to give it a permanent place in my bag where it will replace my hardly used X-E1 as my backup camera. ”

steves-digicams.com published an X-M1 review. From the conclusions:  “[…] The biggest drawback to the X-M1 is its high starting price of about $800 with the kit lens. You’ll be able to find more powerful and more feature-rich DSLRs and ILCs for well under that price range. However many of those models cannot match the stylish look and feel of the Fujifilm X-M1. The X-M1 is small enough to be used comfortably one-handed, yet the camera has a sturdy build. It’s a comfortable model to use, and even though the camera body is small, the buttons are of a good size and are easy to reach and press. This camera’s image quality and performance levels are pretty good too versus other entry-level ILCs, although those aspects of the X-M1 aren’t quite as impressive when compared to all models in its price range. You can shoot in RAW or JPEG with this camera, which is a feature that doesn’t appear in every ILC model. The X-M1 does a very nice job with low light photos too, thanks to its popup flash and good performance at high ISO settings, as well as a large APS-C sized CMOS image sensor. […]”


Amazon, Adorama, B&H, eBay

– “In episode #3 of All About the Gear, Doug Kaye and I dive into the famed Fuji x100s camera. Find out if this little beastie lives up to all the hype, and if it’s actually the perfect walk-around camera.” See the episode here.

– Mike Kobal: “Yup, I was just as surprised as you probably are, I rarely find moiré to be an issue and here we have a good example, from the Fuji X100s, nonetheless. 100% moiré crop after the break.” See the image here.


Amazon, Adorama, B&H, eBay

– Comparing X-PRO1 and X-E1 at Tom Grill’s website here.

photgraphylife’s in depth review of the X-PRO1 can be read here: “I have to praise Fuji engineers for going back and reworking the autofocus system of the Fuji X-Pro1 and fixing most of the issues via firmware updates. And I am happy to report that as of firmware 3.01, the Fuji X-Pro1 is a whole different camera compared to what it used to be. I was so frustrated with the autofocus system, that I practically disliked the camera just because of those issues. Autofocus speed has improved dramatically and AF accuracy has gotten a world better, even in low light situations.”

– The Fujifilm X-Pro1 for Landscape Photography at stephenip.com. A great camera for landscape photography combined with the 14mm but “there is one thing about the X-Pro1 however, that I really, really don’t like. The location of the tripod mount. For some reason, Fuji decided that it’s unnecessary to access the battery or memory card when a tripod plate is mounted onto the camera. As someone that uses a tripod often, having to remove the tripod plate every time I want to charge the battery or download my images is extremely annoying. For a company that did so many things right in the usability department with the X Series cameras, an oversight like this is quite surprising.

– “X-Pro1, my take on it” at neillsoden.co.za:”I just love this camera, and can’t state it enough. This camera and most of Fuji’s cameras have been reviewed to death. This model has also been out for over a year, but I am going to add to it nonetheless. When I show it to people, their first response is always that they can get a DSLR for cheaper. Yes, it’s more expensive than the entry to medium range of DSLR and a lot of them think that DSLR has better image quality and looks more professional.”

– A wedding and more thoughts about the X-PRO1 at louwit.blogspot.dk

– A review of Fuji X-Pro 1 (ver 3.0) with 14mm lens can be read here at bigheadtaco: “If it’s all about the image, then you will not be very happy with the Fuji X-Pro 1. Combine this with great ergonomics, the industry only hybrid viewfinder, and super sharp legendary Fujinon XF lenses, I think you have a winner.”

– Shooting Beauty Portraits – Fuji X-Pro1 vs Canon 5D Mk2 Review at roughly365 here: “The more I use the Fuji, especially with the 35mm f1.4 lens, the more impressed I am with it, I love it. But, as I have stated in previous posts, I personally wouldn’t have it as my main camera, but its the best second camera I can think of.”


Fuji XF 27mm: Amazon, Adorama, B&H, eBay

XF 27mm review at the Polish site optyczne here (translation).

dc.watch  took some shots with the XC 16-50. See them here (tranlsation).

… and some tips

– At thephoblographer you can read the “7 Tips for Photographing Strangers”: 1) start with a complimet… to be continued here.

– “5 questions you should ask yourself to become a better photographer” over here at photographytalk.com. 1) Where is the light coming from. 2) Why am I shooting this… and more.

lightroomkillertips explains how the previous button works in this video.

– 3 Ways to Improve Your Images With Composition at digital-photography-school.com:  1. Rule of Thirds / 2. Second Point of Interest / 3. Room for Copy Space

– Understanding your Cameras Histogram at ephotozine here.

– Architectural Photography Tips at photographytuts here.


Act fast! Limited number of X100S in stock at Pictureline and ebayUS!


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[UDPATE] Lucky those who were fast enough to buy the X100S at Pictureline! It’s now out of stock again (still available on ebayUS). But remember their contest (ends October 3): like Pictureline on facebook here and you could win a X100S!

Grab it if you can! The X100S is back in stock at pictureline here and available at the following ebayUS stores: photo4less and focuscamera.

P.S.: You have 2 more days to make your switch to the X as cheap as possible. You can save up to $1,125 on the X-E1/X-PRO1 body and 5 XF lenses. Check the deals out here: AmazonUS: Fuji X-E1 / Fuji X-PRO1BHphoto: Fuji X-E1 / Fuji X-PRO1Pictureline: Fuji X-E1 / Fuji X-PRO1 Adorama: Fuji X-E1 / Fuji X-PRO1

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