34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

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Notice Regarding Postponement of Release of “Fujinon Lens XF23mmF1.4 R LM WR”

The new Fujinon XF23mm f/1.4 R LM WR is getting delayed from the original planned shipping date of November 30 to February 2022. Also the LH-XF23 II is getting delayed.

The reason is not the too high demand this time (like with the XF33mmF1.4), as the pre-orders are in line with what Fujifilm expected. The reason is the delay in parts procurement. You can read the press release below.

At the moment stores still show November 30 as shipping start, but I guess we will see that change in the next few days.

Press Release

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Updated Fujifilm Gear 2021 In Stock Check – Fujifilm GFX100S Soon at Amazon and X-E4 Available Now at BHphoto

Here is an updated in stock check for the gear Fujifilm announced in North America.

GFX100S

Adorama and Moment had a few samples in stock, but as to expect, they run out quickly. The next one to possibly have a few available should be Amazon, who expects stock by October 20 here.

GF80mmF1.7

It’s available at AmazonUS here, at BHphoto here and at Moment here. Not available at Adorama and Focuscamera.

GFX50SII

It was originally planed to ship by the end of September, but Fujifilm issued an official delivery delay notice for the GFX50SII with GF35-70 kit, so let’s see how this will change things.

So far all stores expect the body only version as well as the kit version to be available on October 21.

GF35-70mmF4.5-5.6

So far stores expect it to ship on November 30. Only Adorama is slightly more optimistic and gives us November 20 as shipping start.

X-E4

Currently available only at BHphoto here (black version).

XF70-300mmF4-5.6

It is back-ordered everywhere. The only time indications we get comes from Moment here, who expects to deliver by November 4.

XF27mmF2.8 R WR

Fujifilm announced it. But they can’t deliver. I consider myself lucky to be able to have grabbed one a few months ago, last sample in stock. Since then, nothing. Whoever ordered one, better be armed with lots patience. A patience that will be rewarded, as it is the perfect lens ;).

X-T30II

It is expected to ship on October 21. Adorama is more pessimistic and expects to deliver in January 2022.

XF 33mmF1.4 R LM WR

It was supposed to start shipping on September 29, but pre-orders are very high and forced Fujifilm to issue an official delivery delay notice. Now it is expected to ship on October 21 in North America. Oddly enough, in Europe it is shipping and in stock.

XF 23mmF1.4 R LM WR

It is expected to ship on November 30.

XF18mmF1.4 R LM WR

Good News. This one is in stock everywhere!

BHphoto / AmazonUS / Adorama / Focuscamera

Fujifilm Gear 2021 In Stock Check (and it Doesn’t Look All That Good)

Fujifilm has definitely not been lazy and has announced tons of gear in 2021.

However, most of it is hard to find.

I was extremely lucky, as I grabbed the last available XF27mmF2.8 R WR at my local store on the first day the lockdown ended and I could finally leave my micro-village and drive to the store in the city nearby. And for the Fujifilm GFX100S I had to wait “only” 5 months.

But how does the situation look like now? Down below the in stock check of all the gear announced in 2021.

GFX100S

Adorama has a few samples in stock. No other store listed below has the GFX100S available. The store Moment expect availability on October 15.

GF80mmF1.7

A limited number of Fuji’s latest speed monster is available at AmazonUS here. The lens is in stock also at Focuscamera. The Fujinon GF80mmF1.7 is expected to be in stock in 2-4 weeks at BHphoto. Adorama just says “coming soon”. Moment expects it for October 21.

GFX50SII

It was originally planed to ship by the end of September, but Fujifilm issued an official delivery delay notice for the GFX50SII with GF35-70 kit, so let’s see how this will change things.

So far all stores expect the body only version as well as the kit version to be available on October 21.

GF35-70mmF4.5-5.6

So far stores expect it to ship on November 30. Only Adorama is slightly more optimistic and gives us November 20 as shipping start.

X-E4

It’s on back-order everywhere. And the situation seems to be rather dramatic, as BHphoto and AmazonUS even stopped accepting pre-orders on it. You can still order it at Adorama.

XF70-300mmF4-5.6

It is back-ordered everywhere. The only time indications we get comes from AmazonUS here, who expects stock around October 20 and Moment here, who is more optimistic and hopes to be able to ship some samples on October 3.

XF27mmF2.8 R WR

This is the one lens every X shooter should own (and I own it), but you can’t buy it at the moment, as it is unavailable everywhere. AmazonUS even gave up and stopped taking pre-orders on it for now.

X-T30II

It is expected to ship on October 21.

XF 33mmF1.4 R LM WR

It was supposed to start shipping on September 29, but pre-orders are very high and forced Fujifilm to issue an official delivery delay notice. Now it is expected to ship on October 21.

XF 23mmF1.4 R LM WR

It is expected to ship on November 30.

XF18mmF1.4 R LM WR

Good News. This one is in stock everywhere!

BHphoto / AmazonUS / Adorama / Focuscamera

Fujinon XF23mmF1.4 R LM WR Pre-Orders Now also at AmazonUS

It took Amazon a while, but the Fujinon XF23mmF1.4 R LM WR is now available for pre-order also at AmazonUS here. Shipping is expected to start on November 30.

If everything goes well (and that’s a big IF), the other lens announced recently, the Fujinon XF33mmF1.4 should start shipping on October 21.

Latest Gear:

Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors – HUGE ANNOUNCEMENTS!

Fujifilm X Summit – LIVE COVERAGE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).

GFX50SII

  • GFX100S shipped double Fuji’s expectations
  • many are still waiting for GFX100S deliver, Fujifilm increases production and asks people to be a bit more patient
  • photographers say cropping helps also in sport photography. More cinematic image. Great colors
  • GFX50S came in 2017
  • GFX50R, GFX100 and GFX100S followed
  • large format system is gaining more and more attention and interest
  • there is even more potential to make large format, a standard option, for customers
  • GFX50SII announcement
  • GFX50SII has 50MP. Still outstanding resolution and dynamic range
  • pixel size is 5.3, one of largest you can purchase today, for better dynamic range and higher signal to noise ratio
  • massive dynamic range performance
  • more pixel do not mean always more resolution. You have to deliver the light to the pixel
  • Fuji optimized the micro shape to allow that light hits nicely every single pixel
  • 50MP GFX resolution is higher than 50MP full frame resolution
  • large format cameras have good image quality but slow AF. But not with GFX
  • has IBIS. A stable sensor thanks to IBIS also helps to focus faster. Also X Processor 4 helps to focus faster. New AF algorithm
  • shutter shock can have significant impact on image quality, IBIS helps for sharper images
  • 19 film simulations
  • GFX50SII comes with over 100 new features compare to older GFX50 models
  • shipping end of September at $3,999
  • highest performance of large format camera while downsizing drastically
  • large format becomes more affordable
  • more than full frame open for broader audience

GF35-70mmF4.5-5.6

  • portable and respond quickly
  • such lens enhances portability of GFX system
  • 390g
  • image quality has no compromise
  • superb image quality in small size
  • if light needs too much, you get aberration. But GF35-70 delivers light with minimal bending
  • symmetrical lens design to bend light as little as possible.
  • two ED lenses and 1 aspherical
  • size, image quality and 35cm minimum focus distance
  • talk with a photographer about the new GFX. Fast and silent autofocus. Crisp detail with this camera, but at the same time gentle, which is great for portraits
  • $999 lens only and $499 sold in kit (first sold only in kit, lens only follow laters

GF Roadmap

  • GF55mmF1.7: 3D look in combination with large format system
  • GF20-35mm (2022): more information than full frame. Widest angle zoom lens in GF lens family
  • GF Tilt Shift Lens (2023): satisfy more professional

GF Firmware Updates

  • GFX100/S already support 4K and ProRes RAW. To support video makers, more features will come. Blackmagic codec to be support next. And development of adapter for XLR input support (no more need to synch sound when editing). Firmware coming in October 2021

X Series Future

  • Third party lens manufacturers are joining the expansion of the X mount
  • X series gains more and more attention of the years
  • 2022 is 10th anniversary year of X mount system. Fujifilm will look at how to benefit customers for 10 more years
  • pursuit for more sharpness. Higher resolution cameras coming
  • X mount designed for higher APS-C image quality

New X lenses

  • XF33mmF1.4 is sharper and more beautiful bokeh than XF35mmF1.4
  • removing aberrations was priority (purity of light)
  • 15 lens elements to elminate aberration. Symmetrical structure. High speed AF
  • close focus distance with sharp results
  • XF23mmF1.4 R LM WR with lots of lens elements. Huge image quality improvement
  • designed like the 18mmF1.4
  • XF23mmF1.4 shipping late November for $899
  • XF33mmF1.4 shipping late Septmber for $799

X Mount Roadmap

Concept is not only resolution. Future lenses should be designed for stills and movie

  • XF150-600mm (coming 2022)
  • XF18-120mm (works great for stills and movie) – coming 2022

One More Thing

  • in 2022 coming stacked back illiminate sensor with X-Trans filter array

Last Second Leaks Below

  • will be updated in case of leaks

Available now:

Fujifilm Updates X Mount Lens Roadmap with XF150-600mm and XF18-120mm

Interchangeable lens for mirrorless digital camera “X series” Latest development roadmap released

Two new lenses have been added to create a full lineup of 40 lenses! “X mount system” has evolved further.

Press Release

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Fujifilm launches FUJINON Lens XF23mmF1.4 R LM WR

Fujifilm launches FUJINON Lens XF23mmF1.4 R LM WR

-A large-diameter wide-angle interchangeable prime lens for the X Series of mirrorless digital cameras
-Superior resolution capabilities with fast and accurate AF to seize a decisive photo opportunity
-Dust and weather resistant and capable of operating at -10°C for advanced usability

Press Release

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Fujifilm launches mirrorless digital camera “FUJIFILM X-T30 II”

Fujifilm launches mirrorless digital camera “FUJIFILM X-T30 II”

-A compact and lightweight mirrorless digital camera that delivers premium image quality with fast and highly accurate AF function
-Capable of shooting smooth 4K/30p video with rich tonality
-A high-resolution 1.62-million-dot rear LCD monitor to enable comfortable shooting photographs

Press Release

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My Thoughts on the September 2 Announcements and What Would You Like Fujifilm to Surprise You With Tomorrow?

So, very soon, on September 2 at 9AM New York time, Fujifilm will have a major announcement day.

The gear that will surely come is this one:

But as you know, X summit can always contain surprises that have never been rumored before.

So the question is, what would you like to get surprised with on September 2?

And just briefly, my quick thoughts on the gear to be announced tomorrow.

  • Fujifilm GFX50SII

Great move. Using the same design of GFX100S saves tons of R&D. Making GFX more affordable is of crucial importance. If there is the AF boost Fujifilm promises, then this will be a big hit. But as I wrote on my GFX100S hands on, retro vintage dials are just more fun for me to use, so I hope Fujifilm will also continue to give us different options in terms of form factor.

  • GF35-70mmF4.5-5.6

All good on specs (and really lovely from the leaked images). As I wrote already, it fixes the true anomaly in the G mount lens system. However, also here, I love aperture rings. This one has none. So I’ll stick with my GF32-64mmF4.

  • Fujifilm X-T30II

After the X-T30II specs leaked, some said that the X-T30II is slightly bigger than the original X-T30. But no, it is not. It’s exactly the same body size. The X-T30II is more or less just a firmware update as the Fujifilm X-E2S was for the Fujfiilm X-E2. The best news around this camera, is that we now can hope for major X-T30 firmware update, as also the X-E2 got the same firmware feature of the X-E2s at some point.

  • Fujinon XF23mmF1.4 R LM WR and XF33mmF1.4 R LM WR

Faster autofocus (linear motor), better build (weather sealing), capable to resolve more megapixel (for future higher megapixel cameras). This was not only a good move by Fujifilm, but a necessary one. You can read the full specs for both lenses here. Especially considering how popular these two focal lengths are, Fujifilm had to release some absolute stunners. And that’s what they are!

  • Meh or Wow?

Maybe we don’t get an exciting new camera with brand new sensor. Maybe we don’t get a totally surprising new lens (oh, where are you XF150-600), but the Fujifilm X Summit of tomorrow, September 2 at 9AM New York time is a very well thought out step forward by Fujifilm. Everything (except for the X-T30II) makes sense and will contribute to the growth of the X and GFX system.

And as I said above, I can’t remember a Fujifilm X summit that has not surprised us, either with some prototypes to show, development announcements and what not.

So, again, drop down below what you’d like to be surprised with tomorrow.

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