Fujifilm X Half Product Designer Has a Message for You

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Fujifilm has published a video called “Message from the product designer of the upcoming X Series camera” which you can see above.

The video is of course about the upcoming Fujifilm X Half, and unlike the previous teaser video, this one was also shot using the Fujifilm X Half.

  • the product designer uses both, digital and film cameras in various formats, from point and shoot to medium format
  • but specs and tech aren’t always everything
  •  “I designed this camera so that you can express yourself in a different way
  • “Ih ope you will enjoy telling your story with this camera”

The Fujifilm X Half will be announced on May 22 at 1AM New York time.

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Fujifilm X Half Additional Spy Photo and (Short) Video

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FR-reader Rodrigo was strolling with his gear through a city we won’t mention here, when he casually took pictures of a person walking around with a pre-production Fujifilm X Half.

In order not to put that person into any trouble, we decided not to disclose the identity of the person with the Fujifilm X Half.

You can see the picture above (heavily cropped).

Also, FR-reader Joinen has found the video that lead to the hands-on leaked image of the Fujifilm X Half. He shared it with me via email as well as on X. You can see the video below.

The Fujifilm X Half is already listed at B&H Photo, but will be announced officially only on May 22 at 1AM New York time.

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Fujifilm X Summit Experience May 22 in Los Angeles with “Exciting Reveal” – Sign Up Now (Limited Spots)

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Fujifilm USA has announced the Fujifilm X Summit Experience on May 22 in Los Angeles.

They tease also an “exciting reveal” on that day, and I have the feeling that you guys know what it is about ;).

Now, this is not an “global” X Summit, meaning an X Summit organized directly by Fujifilm Japan, but a regional event organized only by Fujifilm USA.

The Fujifilm X Half will be announced on May 22 at 1AM EST, and I do not know if there will be any sort of event-streaming or it will be simply announced with a press release and some promo videos.

Certainly there won’t be any X summit like the ones we are used to get for major product launches, in which Fujifilm picks a city and organizes a major launch event there.

Anyway, if you are interested to join the event, go to fujifilmeventusa and book your spot.

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Viltrox AF 56mm f/1.2 Pro Coming Soon

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Fujifilm is offering the excellent Fujinon XF56mm f/1.2 R WR.

But while it is a great lens, it is also not the most affordable around.

So it is definitely welcome to see Viltrox launching the Viltrox AF 56mm f/1.2 Pro lens for Fujifilm X mount, and you can see the first image above shared by the Japanese website asobinet.

And it comes with an aperture ring, which is very welcome.

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