Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear my thoughts about the Fujifilm X-T40/X-T30III

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

• Top 10 Attacks on Fujifilm (That Don’t Make Sense):
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The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

• X-M1, X-M5
• X-A1, X-A2, X-A3, X-A5, X-A7 – discontinued line
• X-T100, X-T200 – discontinued line
• X-T10, X-T20, X-T30, X-T30 II
• X-T50
• X-S10, X-S20
• X-E1, X-E2, X-E2S, X-E3, X-E4, X-E5
• X-Pro1, X-Pro2, X-Pro3
• X-H1, X-H2, X-H2S
• X-T1, X-T2, X-T3, X-T4, X-T5
• X100, X100S, X100T, X100F, X100V, X100VI
• X10, X20, X30 – discontinued line
• XQ1, XQ2 – discontinued line
• XF1 – discontinued line
• X70 – future unknown, likely discontinued
• XF10 – future unknown, likely discontinued
• X half

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

• my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
• my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
• my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.