RUMOR: Fujinon GF20-35mmF4 Announcement on September 8

The Fujifilm X Summit on September 8th at 2PM New York time will have one huge protagonist: the Fujifilm X-H2.

But it won’t be an X-H2 event only, nor an exclusive X series event.

Nope, also Fujifilm GFX shooters will have something to look forward to.

In fact, according to our trusted sources, Fujifilm will announce the Fujinon GF20-35mmF4 on September 8, too.

As an owner of the incredible Fujinon GF32-64mmF4 myself, having a zoom that starts more or less where my current lens ends and goes all the way down to 20mm (15.8mm FF equiv.) making it the widest GF lens available, is something that is really tempting to add to my G mount lens arsenal.

Because even if I currently can’t go beyond 64mm with my GF32-64, thanks to the 100 megapixel on my Fujifilm GFX100S I can crop the heck out of my files and get closer while retaining sharp and crisp images. But I can’t capture things that are outside what my lens can see, so a wider option could definitely come in handy for my landscape photography.

You see… my GAS is already triggered. ;)

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Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5

When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!

Why?

Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Rumors and Discussions

Nope, No Fujifilm X-T5 Announcement during X Summit on September 8

After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

When I first shared the rumor about the Fujifilm X-H2 and Fujifilm X-T5 having a new lower base ISO, I said that this was one of my hopes for the future of the X series, as this could potentially mean better ISO performance.

Some people immediately called me out on that saying that ISO means nothing and it’s all just random numbers (which it is not, it’s just that there are different standards). Others said that what really matters is the FWC per unit area and not the ISO number.

And since things started to get really nerdy and complicated, a trusted source dropped me an email and came to my help.

The source told me that Fujifilm will actually promote the Fujifilm X-H2 as having “improved low/high ISO“.

The fact that Fujifilm will launch the Fujifilm X-H2 by saying it has “improved low/high ISO” pretty much ends all our talks. Unless Fujifilm’s marketing division has decided to lie to us (or unless our trusted source is wrong, which it is not), the new lower base ISO will also lead to overall better ISO performance.

So, thanks to our source, that’s my final word on this ISO debate.

Now all we can do is to wait for the day the Fujifilm X-H2 will be announced and see samples and comparisons, so we can see with our own eyes what “improved low/high ISO” means.

And keep in mind: according to our information, the Fujifilm X-T5 will share the same sensor of the Fujifilm X-H2. So whatever the X-H2 IQ and AF performance will be, it will apply also to the Fujifilm X-T5 (whenever that one will come).

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New York City Center of Fujifilm World: X Summit on September 8 and Fujikina on September 10

New York City is about to become the center of the Fujifilm world soon.

But I’ve noticed some misunderstandings. So let me clarify.

In the past, Fujifilm called their product launch events “Fujikina” (with reference to the former largest photography fair Photokina). But after Photokina was axed, Fujifilm changed the name for the launch events to “Fujifilm X Summit“.

But suddenly, Fujikina is back. In fact, there will be one on September 10 in New York. So some people thought that this will be the day when Fujifilm will announce new gear.

However, that won’t be the case. The latest and greatest Fujifilm gear will be announced during the X summit on September 8, which will also take place in New York.

Here are the events:

  • Sep. 8 at 2PM EST – Fujifilm X Summit with new product announcements
  • Sep. 10 all day – Fujikina with photowalks, stage talks, workshops and more

So, the hottest day will be September 8 at 2PM New York time. The X summit will take place online, new products will be announced, and of course we will stream it live here on FujiRumors.

Then, on September 10, there will the Fujikina, with workshops, photowalks, stage talks and more. We reported about it here with links where you can register for free.

But guys, you don’t have to wait for September 8 or September 10 to have fun, as lots and lots of rumors will drop well before those dates ;)

Nice and original rumors of course ;).

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