Tony Northrup Color Sciene Comparison: Fujifilm vs Canon vs Sony vs Nikon – “Fujifilm Most Hated Brand. Sony Wins, Fuji Second”

Color Sciene

Tony Northrup launched a poll, where people voted which images they considered had the best colors.

He starts off analysing, if we just think a certain camera has the best colors because of brand loyalty.

So what he did is the following: sometimes he labeled pictures with numbers, and sometimes he put the fake brand names on the same images that don’t even match up to the pictures.

The results:

  1. Canon has the highest brand loyalty. Canon users picked an image 3.1 times more likely if marked with “Canon” than with a number, even though it was not a Canon image
  2. Sony 2.2x
  3. Nikon 1.5x
  4. Fujifilm 1.4x – the lowest brand loyalty. Tony says “maybe Fujifilm users are the most rational people

92% of people picked a different image when numbered or marked with brand name, showing that there was no consistency.

Interestingly, the most popular image when it was numbered (the Nr.1) suddenly became the least popular, when Tony wrote “Fujifilm” on it, even though it was exactly the same picture. It seems there is a lot of hate for Fujifilm by Sony, Canon and Nikon users out there.

Tony speculates that this is because Fujifilm users tend to be the meanest of all and can be very hostile, and kind of give “the whole brand a bad name“.

On the contrary, Fujifilm users downvoted only Sony, and not Canon and Nikon, which tells us about the brand rivalry.

Then back to the colors. He says “fake colors” are ok. People don’t upvote the most realistic colors, which is normal. In one example, the Nikon got the colors completely wrong, much to warm, and people voted it the best.

Color science is overblown, because if you see pictures individually, they are just fine. But photographers tend to compare.

White balance is more important than color science. When he adjusted white balance in post, results where much more balanced.

Tony says he adjusts colors in post anyway, so he never really cared much about “color science”.

The results for the best colors:

  1. Sony (1,336)
  2. Fujifilm (227)
  3. Nikon (-518)
  4. Canon (-605)

Read also

  • – Sony A9 Vs. Fujifilm X-T2: Who Has Better Colors?
  • – Fujifilm X-T2 vs Nikon D500 Shootout: Fujifilm X-T2 Wins Overall… and The Fuji Colors Rock Again (at Least For Me)
  • – The Great JPEG Shootout by TheCameraStoreTV

NOTE – Film Simulations Anyone?

I hope I will not pass for hostile and mean if I point this out, but what about film simulations?

Fujifilm is renown and loved for its color science, not because they created the universal profile that is best for everything, but because they offer the film simulations, which are created to give the best results in different shooting situations or to create a certain mood. Velvia for landscapes, Astia for skin tones, Acros for black and white, Classic Chrome for a vintage touch and when the story should stand out more than the colors, Sepia for nothing ;) etc…

And while I get the point that you can change colors in post, if the camera itself offers you a great starting point, then you simply have less work to do in post, which can save you a lot of time. We should not underestimate the value of passing less time on the computer editing images ;).

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Fujifilm Manager says Fujifilm GFX 50R went Through 10 Different Designs and Fuji GFX50R for Travels

Fujifilm GFX50R

MANAGER INTERVIEW: Fujifilm manager Makoto Oishi said to thephoblographer (video above), that the Fujifilm GFX 50R went through at least 10 different designs.

One idea was to put the hybrid viewfinder into thr Fujufilm GFX50R, but it would have made the Fujifilm GFX50R bigger and heavier as well as parallax issues due to large G-mount.

Fujifilm still struggled with the size, though, especially because of the shutter mechanism and the battery.

So, week after week, they re-designed and re-developed the Fujifilm GFX50R in order to reduce the size.

At the end, they made at least 10 different designs and plastic models, until they reached the desired size.

ON THE FIELD WITH GFX 50R: William Chua brought the Fujifilm GFX50R in western Mongolia. The result is a series of wonderful images, you can check out at williamchua here.

Of course the camera would work great in other kind of photography as well, studio, landcapes etc.. but I think it works best out in the streets, and for general travel photography. Probably not the best for fast action things though. […] Its very addictive to shoot with this camera.

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS, FocusCamera

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Fujinon Lenses Focusing Noise Compared

Fujinon Lenses Focusing Sound

A little weekend X curiosity. Fujifilm X-Shooter Alexander recorded with a Rode VideoMicro the focusing sound of the following lenses. Check out the video above.

Over 7,000 FujiRumors readers already voted which older Fujinon lens Fujifilm should update next. And on the list of improvements, there is definitely a more quite focusing motor on some lenses. Check out the results here.

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Fujifilm X-T3 Disassembly and Teardown

Fujifilm X-T3 Teardown

Pat Nadolski disassembled the Fujifilm X-T3.

Overall the Fujifilm X-T3, which is made in China, seems to be well build, with a decent weather sealing and in some aspects also better than the much more expensive Sony A7rIII:

It’s easy to forget this camera has dual SD card slots when they’re this neatly arranged. Sony’s dual SD card slots on the A7R III are both crammed onto one side of the board and look like they’re at risk of falling off the edge

Check out the whole article at kolarivision.

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

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DPReviewTV Crop Sensor Comparison: Fujifilm X-T3 Beats Nikon D500, Olympus EM-1 MK II and Panasonic G9

Chris and Jordan just released roundup/buyers guide for non-full frame shooters.

They look at the Fujifilm X-T3, Nikon D500, Olympus EM-1 MK II and Panasonic G9 and try to figure out which camera is better for landscapes, street, sports/wildlife, portrait photography and video.

SPOILER ALERT: The Fujifilm X-T3 ends on top in all categories but one :).

Chris starts by saying that:

  • APS-C and M43 offer a lot of versatility and can handle all kinds of photography
  • Full frame cameras are more specialized tools in a lot of ways


  1. Fujifilm X-T3 wins, due to highly effective APS-C sensor and great dynamic range. Excellent lenses. By a hair the winner
  2. Olympus EM-1 MKII and Panasonic G9 are on par. Have multishot pixel shift
  3. Nikon D500 not made for landscape, lower resolution sensor and big body. Not so portable


  1. Fujifilm X-T3. Sexiest looking body. Dial controls very instinctual. Crazy fast AF. Eye AF is great. APS-C image quality better than M43
  2. Panaosnic G9 very close to Olympus. Better viewfinder and faster single AF, better eye AF
  3. Olympus EM-1 MK II
  4. Nikon D500 is big and bulky. Slow live view AF


  1. Nikon D500 offers by far the most lens choices. Rugged and stable DSLR body. Best autofocus in the world
  2. Fujifilm X-T3 has some great lenses like the XF100-400 and new XF200mmF2. Insanely fast AF. Very capable sports and wildlife camera
  3. Panaosnic G9
  4. Olympu EM-1 MKII


  1. Fujifilm X-T3 is the clear winner. Great lenses. They care about APS-C lenses. Legendary color science with great skin tones. Great AF and vastly improved eye-AF
  2. Nikon D500
  3. Olympus EM-1 MK II
  4. Panaonic G9


  1. Fujifilm X-T3. Terrific video specs and Eterna profile is awesome. No IBIS and better battery life. But Fujifilm X-H2 will fix that. Fujifilm X-T3 is best hybrid video/still camera overall
  2. Panasonic G9
  3. Olympus EM-1 MK II
  4. Nikon D500

Overall, Fujifilm X-T3 is the way to go in the crop sensor world.

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Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

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