Inside the Fujifilm Factory, Eye AF Demo and a Confusing Fujifilm GFX 100S Rendering

Fujifilm Factory

The Straits Times posted a short video, with clips from inside the Fujifilm factory in Sendai.

Interestingly, at some point they display a rendering of the Fujifilm GFX100S, basically a Fuji GFX50S marked as 100S. I don’t know if they were confused and just made an incredible error, or if they just wanted to hint something to us :)

Anyway, here are some facts we hear in the video:

  • 227,000 sqm
  • 2,000 workers
  • 18,000 cameras manufactured each month
  • 30,000 to 50,000 lenses manufactured each month
  • the first room they visit is a room, where the “image sensor is produced“, as well as some of the lenses assembled
  • the IBIS of the GFX100 consists of 110 pieces. It takes surprisingly little space around the image sensor
  • the camera is assembled from close ot 900 pieces [to be precise, 860 pieces, as we reported here]

When he says about “image sensor being produced” he probably means “assembled on the GFX“, since it is produced by Sony.

FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”

Max Yuryev compares the Sony vs Fujifilm color science.

It’s a blind test, so you have to go through 10 frames, note on paper if you prefer camera A and B. Of course I did it, and it turns out I prefered Fujifilm in 80% of the cases.

The video frames from 1 to 4 are taken with standard picture profile, whereas from 5 to 10 he compares Eterna to a custom made picture profile.

Some general conclusions Max made, before we watch at the frames one by one:

  • in harsh daylight, with light bouncing, the Sony got some heavy tint, but Fuji’s smart color science got rid of it
  • Sony is usually more accurate, but you have to spend time to get rid of that tint
  • Fujifilm got it figured out, and you don’t have to worry about color tint
  • If you just want to shoot, and not spent time color grading, Fujifilm is great

We remind you that, as reported here, Fujifilm makes a distinction between metric color and memory color. Metric color is more realistic, whereas memory color is interpretation, it’s how your brain sees and remembers colors in a certain scene.

Certain Fujifilm film simulations are not ment to be accurate representation of real colors, but interpretations closer to how you remember those colors.

Other film simulations instead just have to give a unique vibe to the image, think at the vintage touch of the less saturated Classic Chrome for example, great for documentary photography, thanks to the “art of omission” that puts the story/content in the center, instead of colors.

Colors science is a crucial factor at Fujifilm, and we told you already that the engineer, who developed the original Velvia film, has also developed the digital Velvia film simulation.

And now back to the comparison:

1st frame

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 First Look: “Medium Format is Boss. All GF Lenses Need Firmware Update for Phase Detection AF Support”

Fujifilm GFX100

BHphoto went hands on with the Fujifilm GFX100. You can see their full video here.

  • no dials, feels like a camera of 2019
  • extreme cropping capability
  • autofocus feels like X-T3. Not that super fast, since it the AF motor has to move more glass inside GF lenses, but very very fast
  • all GF lenses need a firmware update to support phase detection AF
  • bigger glass is just a completely different look compared to full frame
  • vertical grip too sleek. Should be more rubberized and ergonomic
  • aimed at professionals and enthusiasts
  • for sports and wildlife there are higher frame rates options. But the GFX100 goes at 5fps
  • they tested the 5fps, and it hit every frame
  • video is a huge leap over what Fujifilm GFX50S and GFX50R can do
  • Medium Format is Boss! It’s ridiculous to compare it to full frame

Check out the full BHphoto GFX100 video here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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DPRTV Fujinon XF200mm f/2 Test: “Fast Fujinon Lenses Keep You from Having to Go Full Frame” – filmed on Fujifilm GFX 100

Fujinon XF200mm f/2

The Fujinon XF200mm f/2 is arguably the best lens Fujifilm has released in a while. It’s image quality without compromise.

DPRTV now published a short test of this lens (video below). The whole episode was filmed on the Fujifilm GFX 100.

  • big and bulky
  • OIS is very effective
  • similar price point to FF counterparts
  • awesome optical performance
  • it’s hard to say anything negative about optical performance
  • even with the 1.4x teleconverter, sharpness is incredibly well maintained
  • bokeh is beautiful
  • nice option for action and wildlife
  • very fast AF, best on Fujifilm X-T3
  • manual focus has a really long turn, unsuable for video manual focus
  • the autofocus in video is really smooth
  • Fujinon XF200mm F/2 and XF8-16mm f/2.8 are Fujifilm’s option from keeping you to having you go full frame

Here at FujiRumors, we perfectly know that lenses like the XF200mm f/2, XF8-16mm f/2.8 and also the upcoming Fujinon XF 33mm f/1.0 are niche lenses, but as we wrote here, we consider them of absolute importance to stop the full frame DOF whining :).

  • fujirumors.com – 2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

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Fujifilm X100F vs Ricoh GR III vs Leica Q and More

FujiRumors has always declared: the Fujifilm X100F is the sexiest of all X series cameras. And you guys also voted it the best looking X series in camera in our past surveys.

And since we already told you that a successor is still pretty far away,  we keep up covering the Fujifilm X100F with love here on FujiRumors.

This time it battles against the Ricoh GR III and the Leica Q. But it’s not only about comparisons. Check out our mini X100F roundup below.

  • fujirumors – “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design – Best Looking X Camera Poll
  • ianmacdonaldphotography – The Fujifilm X100 series, Photography Redefined
  • dpreview – Fujifilm X100F versus Ricoh GR III: Which is better for you?
  • ivanjoshualoh – Jewel with X-T3 & X100F

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Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera