Fuji manager Toshihisa Iida said: “Initial [X-T1] demand is roughly twice what we’d planned“
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There is an interesting interview with a Fuji manager at the CP+ on dpreview here. Here some excerpts:
Kaizen… or new firmware updates coming soon
This is a good news for X-E2 owners like me. Fuji will “release new firmware for the X-E2 soon which will improve the refresh rate of the EVF bringin it to the same level as the X-T1 and also add an interval shooting function.”
The Kaizen philosophy has a negative impact on the sales of newer models, but “in the long run customer trust is very important. We’re a relatively new brand and we need to build trust.”
DEFINITION: Kaizen: continuous improvement philosophy. Japanese for “improvement” or “change for the best”, refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management.” src-wikipedia
X-T1 pre-orders
“Initial demand is roughly twice what we’d planned, so we’re increasing the capacity at our factory as much as possible, at least for the next few months.”
[admin: The latest Fuji report says that, despite the good sales of the X-E2 and X100S, Fuji’s imaging divsion is still losing money.]
Fuji vs DSLR and FF
“Q: Do you you want to compete against professional full-frame cameras? A: Inevitably yes, we have to compete against full-frame. The professional market is very segmented, and for example for sports photography I think the X-T1 is already competitive. So yes, I’d like to challenge full-frame.”
“We need to educate customers that mirrorless is not inferior, it can be better than DSLR.”
the future
Fuji thinks that, in future, 50% of the market could be mirrorless, but, at the moment, “what’s missing is awareness on the part of the consumers about the benefits of mirrorless. […] In my opinion this is due to the lack of focus on mirrorless from the two big brands, Canon and Nikon.”
X-A1 vs X-M1: Fuji is currently testing how well the X-A1 (Bayer sensor) sells compared to the X-M1 (X-Trans sensor), because “going forward we don’t need two entry-level models. It’s undecided at this point.”
The strategy for the future: “The only way is to keep innovating.”
“Q: Will X-Trans sensors get bigger, in the future? A: At the moment we’re focusing on the APS-C format but in the longer term, after we’ve completed our lens lineup… I can’t deny the possibility.”
X-T1 pre-orders
X-T1 body only ($1,299): USA: AmazonUS / BHphoto / Adorama / Pictureline / EU: wexDE / wexUK / PCHstore /
X-T1 with 18-55 ($1,699): USA: AmazonUS / BHphoto / Adorama / Pictureline / EU: wexDE / wexUK / PCHstore /
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