New X-mount lenses: The Mitakon 42.5mm f/1.2 & 24mm f/1.7!

Press Release

** CLICK HERE to Read the Rest of the Article **

Instax Rules Them All: massive sales of Fuji’s instax film. Instax Cameras sell better than Fuji X-T1 and Sony A7r!

photo bes_zps7d449a0a.jpg

Who said that film is dead?
Who said that instax cameras are dead?
And tell me, who said that Fujifilm makes beautiful cameras ;-)?

The demand for instax film is very high, especially in Asia. In fact it is so high that there is not much instax Film left for N.America and if it runs out of stock it could need a couple of moths before stores will be ready to ship the next batch of film.

Instax are winners! That’s why Fujifilm continues to develop new models. The latest one is the new INSTAX WIDE 300 camera, launched along with the X100T and graphite Fujifilm X-T1. My personal favorite is still the Instax Mini Neoclassic 90, launched about a year ago.

The success of the Instax cameras pushes, at the same time, the sales of Instax Film. And the earnings are used for developing the X-line, at least according FR-reader “rf”, who said in the comments: “I was talking with one of the Fuji Guys at an event a while back and he confirmed that Instax is where Fuji is making all their money in photography and it is in fact fueling the development cost of the X cameras.”

But also X-shooters could have a good reason to buy Instax Film. In fact, you can connect the latest Fuji X cameras directly to the Instax SHARE Smartphone Printer SP-1 and print your shots just a few seconds after you’ve pressed the shutter button… btw, Fujifilm, direct Instax Printer support would be a nice feature to have also on my “old” X-E2. Time for a little bit of Kaizen.

So, APS-C? Full Frame? Medium Format?… no, it’s Instax that spanks them all, Zack ;-)!

cheers,

photo asdasd_zps0855ba08.jpg

Great Start & Strong Sales!!! Graphite X-T1 and X100T

photo asdasdasd_zps40c38184.jpg

As you might know, I consider the first day ranking on AmazonUS like the first polls on election days… for sure not the final result, but a pretty reliable indication about how people react to a new product.

And it seems that the Graphite X-T1 and X100T are the next big hit of Fujifilm.

Pre-order
(& support FR. No extra cost for you, but a small comission is valued back to FR. Thanks to those who decide to support FR this way)

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
Graphite Silver X-T1: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphoto / AmazonUS / Adorama / EUROPE:

photo asdasd_zps0ff11e26.jpg

MASSIVE Fuji-X announcements: X100T, XF 56mmAPD, XF50-140, silver X-T1 (LIVE BLOGGING, refresh this page)

photo asdasdasd_zps40c38184.jpg

refresh this page for the latest updates

PRE-ORDERS

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
Graphite Silver X-T1: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE /  AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphoto / AmazonUS / Adorama / EUROPE:

 

FUJIFILM PRESS RELEASES

Fujifilm X100T / Fujifilm Graphite Silver X-T1 / Fujinon XF 56mm f/1.2 APD / Fujifilm XF 50-140 f/2.8 WR

 FIRST LOOKS and SAMPLES

FUJIFILM X100T: Dedicated Fujifilm Website / Fuji’s sample images / Zack Arias first look at dedpxl / First look at the-owl / Promotional Video /

FUJIFILM Graphite Silver X-T1: Promotional Video /

FUJINON XF 56mm f/1.2 APD: Dedicated Fujifilm Website / Fuji’s sample images / Nathan Elson image samples / Patrick La Roque image samples /

FUJINON XF 50-140 f/2.8 WR: Dedicated Fujifilm Website /

DECEMBER FIRMWARE

10 further improvements coming soon via a planned firmware update*** [ELECTORNIC SHUTTER: This functionality will be installed via a firmware update planned for December, 2014, for both the X-T1 Black and the X-T1 Graphite Silver Edition.]

  1. (1) Direct selection of AF Area
    The update will let users select the focus area using the 4-way controller, without pressing the Fn key.
  2. (2) Unlocked AE-L/AF-L buttons
    The function of the AE-L/AF-L button is currently locked, but will be interchangeable, depending on the user’s preference.
  3. (3) Variable Focus Area during MF
    When working in Manual focus mode, the update will enable changing the size of the focus area during Instant AF with the AF-L button.
  4. (4) Direct selection of Macro mode
    In Autofocus mode, the update will enable the Macro function to be turned on or off, without accessing the pop-up menu screen.
  5. (5) Q Menu customization
    To make the Q Menu (used for quick access of frequently-used items) even more efficient, the update will allow its items and layout to be changed to the user’s preference.
  6. (6) New video frame rates
    As well as the existing 60fps and 30fps selections, 50fps, 25fps and 24fps options will be available with the update. 50fps and 25fps allow video editing in the PAL regions, such as Europe, without converting the frame rate. 24fps offers a cinema-like view.
  7. (7) Manual shooting in Video mode
    The update will enable ISO sensitivity selection prior to shooting videos, as well as the ability to adjust aperture and shutter speed during movie recording.
  8. (8) Phase Detection AF support for Instant AF
    In Instant AF mode, which is operated by pressing the AF-L button during manual focusing, the update will enable Phase Detection AF, providing faster focusing speeds.
  9. (9) Interlocking of Metering and Focus areas
    Users will be able to interlock the AF area position with the Metering area when Spot Metering mode is selected.
  10. (10)   Expansion of shutter speed in Program Shift mode
    In the current Program Shift mode, the slowest-speed setting is 1/4sec, but this will increase to a maximum of 4secs.