Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

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Fujifilm X100VI (and X-E5) in Stock at BHphoto

The Fujifilm X100VI is now in stock in both colors at BHphoto.

Last time we saw it in stock was on Ocotber 16, and it sold out… guess when? On October 16 :)

BHphoto has also both X-E5 color bodies in stock.

X-E5 with XF23mm/2.8 is now available at Amazon.

Fujifilm X-E5 Beats X-T30III at Amazon’s Best Seller Ranking

Earlier today we reported about the first price drop in some EU countries on the Fujifilm X-E5.

I guess this means that in some countries, the Fujifilm X-E5 is not selling that well, especially after the announcement of the Fujifilm X-T30 III.

So out of curiosity I went to check the Amazon USA ranking for best new releases, since it is the only large retailer that I know of that has a sales ranking.

Well, we can see that at the time of this post the Fujifilm X-E5 is on the second spot, the X-T30III on the 5th spot.

Meanwhile, if we take a look at Amazon’s overall best-selling mirrorless camera ranking, the Fujifilm X-E5 is ranked #16, followed by the Fujifilm X-T50 at #23 and the X-T30 III at #36.

So, at least in some countries, like in USA, the Fujifilm X-E5 is currently selling well, maybe even Fujifilm’s best seller, which would confirm what a Fujifilm manager said here.