The announcement of the Fujifilm Instax Square SQ6 is just around the corner, and it will be, just like any other Fujifilm Instant camera, a huge success.

In fact, Instax is booming year after year…. and today it’s a market controlled almost exclusively by Fujifilm.

However, this terrific success is something not even Fujifilm was expecting.

As Fujifilm manager Franck Portelance said to the French site Focus Numerique, in 2007, the year Polaroid declared bankruptcy, also Fujifilm wondered if it would make any sense to continue production.

But then, an unexpected Instax boom and revival came thanks to some Asian TV series.

The manager explains [google translated]:

Fujifilm X100F Goes Brown

Fujifilm is quietly introducing to the market the (long rumored) brown Fujifilm X100F.

In some countries it is already listed as available for sale, as you can see in the official deal prospect shared by Fujifilm (screenshot below).

Except for the color, there is absolutely no difference with the silver or black version.

There is also a first blog post about the brown X100F at ivanjoshualoh, where you can see it in all its beauty – WARNING: Gear Porn Alert!!!

Expect to find the brown Fujifilm X100F for sale soon also at BHphoto, AmazonUS and Adorama.

JOIN: Fujifilm X100 Line Facebook Group

SAVE: X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

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Fringer has re-opened pre-orders for their Smart Adapters. This batch will start shipping May 10.

These things sell like hot cakes, so if you are interested, make sure to place your pre-order now.

Zed Pro Media has re-uploaded their review video. This time they also added demo of Sigma 18-35/1.8.

The other exciting news is that Fujifilm has requested for demo samples of Fringer EF-FX smart adapter for showing in their Fujifilm Square located in Tokyo. They even produced a video demo the wide EF mount lenses’ computability of X-H1 and Fringer adapter.

The next round of pre-order for Fringer EF-FX Pro is open. This batch would be shipped on about May 10.

via fringerdev

Nocturnus 0.95/75 mm becomes world’s fastest 75mm lens with 15 aperture blades
Meyer-Optik-Görlitz Nocturnus 0.95/75mm continues the creation of the “master of light series” and the legacy of the fastest 75mm lens in the world
Available for Leica M, Sony and Fuji X

Again Meyer optic reaches for the next big step. But this time it’s a big one: the creation of the fastest 75mm lens worldwide causes a stir:

• sharpness with aperture of 0.95 – 16
• the fastest 75 mm lens of the world with 15 aperture blades
• a Bokeh ideal for portrait photography in difficult light conditions
• a lens that creates a three-dimensional appearance separating the subject from the background in a characteristic manner
• compatible with Leica M, Sony E and Fuji X
• click less aperture ring
• Made in Germany
• Highest requirements for the glasses used

Expected launch: May 2018
Expected Delivery Date/Availability: April 2019
Special Early Bird Price until 20.05.2018: 1899 €, expected MSRP €3999
Available camera mounts: Leica M, Sony E and Fuji X
More Information: http://info.meyer-optik-goerlitz.com/nocturnus75_presale_mailing_list-0