Fujifilm X-S20 Discontinued in Japan

First stores in Japan are marking the Fujifilm X-S20 as discontinued as reported by the Japanese website dc.life.

The Fujifilm X-S20 was announced pretty much exactly two years ago here.

I have so far no rumors about a Fujifilm X-S30, nor can the Fujifilm X-Half be considered a successor to it.

Usually gear that starts to be marked as discontinued in Japan, later on gets discontinued also elsewhere.

In my opinion, the X-S20 is one of the best and smartest cameras Fujifilm has ever launched. So if you are interested in one, it might not be a bad idea to get it now as long as stock lasts.

Fujifilm GFX100RF Now Shipping in USA

It might seem nothing special, but given the circumstances it is quite a good news this time.

The Fujifilm GFX100RF started shipping in USA as reported over at the massive Fujifilm GFX group.

So our previous report that a first Fujifilm GFX100RF shipment reached US soil before the tariffs hit was accurate.

But that might well be the only good news. Pre-orders have basically stopped in USA as we reported here.

It remains to see if enough GFX100RF units arrived to the US to ship out at least all pre-orders. But I doubt that.

23 Fujifilm Products Win Red Dot Design Award 2025 and This is How Much it Costs Fujifilm

23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

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It’s Over: No More Preorders on Fujifilm GFX100RF and X-M5 in USA (for Now)

So it happened, exactly as we told you here: the pre-order options for the Fujifilm GFX100RF and for the black X-M5 are being removed from stores all over the US, as you can see for example also at the GFX100RF BHphoto page here and the X-M5 black BHphoto page here.

Some stores still accept pre-orders though, such as Adorama here and every now and then Amazon shortly opens GFX100RF pre-orders, too.

But also they will soon stop to take pre-orders.

I guess (not rumor) this is what will happen to all Fujifilm gear once current stock sells out. So if you are interested in any gear, it might not be a bad idea to buy it now before it’s all gone.

Cameras like the Fujifilm X-T5 are made in China, so currently subject to 145% tariffs. Other gear is made in Japan and the Philippines, which have a current tariff rate of 10%, at least until the 90 days deadline is over and after that they might go back to higher tariffs, if Japan and the Philippines are not able to make a deal with the current US administration that avoids this worst case scenario.

Anyway, the little good news: some Fujifilm GFX100RF units have reached US soil before the tariffs kicked in – as we reported here. However, it remains to see if there will be enough units to ship out all pre-orders.