Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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Venus Optics Laowa Argus 33mm f/0.95 Coming Soon: Additional Specs and Product Images

A lot has leaked about the Venus Optics Laowa 33mm f/0.95 already.

The lens is scheduled to be released soon according to Polish store Foxfoto, who also shared a few product images as well as the specs.

  • Focal length: 33 mm
  • Luminous: f / 0.95
  • Field of View: 46.2 °
  • Focus from: 0.35 m
  • Maximum magnification: 0.125x
  • Maximum aperture: 16
  • Number of leaves at the aperture: 9
  • Focusing mechanism: MF
  • Construction: 14 elements / 9 groups (1 aspherical lens, 1 ED glass, 3 high refractive index)
  • Filter size: 62 mm
  • Available mounts: Canon EF-M, Fujifilm X, Nikon Z, Sony E
  • Dimensions: 71.5 x 83 mm
  • Weight: 590 g.

In addition, the lens is to be distinguished by a large rotation range of the focus ring, internal focusing, minimal “breathing” during sharpening and a “continuously working” aperture ring (google translated).

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

via optyczne

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Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

The Gear

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Fujifilm Manager: XF18mmF1.4 Resolution Beast (Ready for Fujifilm X-H2?), Why No Focus Clutch, Better than XF16/1.4 and More

Fujifilm manager Ueno, who was in charge of the development of the brand new Fujinon XF18mm f/1.4 R LM WR, gave an interview in Japanese, where he talks about the development process of this lens, the difference from existing lenses, and how to use it properly.

Once again the challenge is represented by the automatic google translation tool on youtube. I went through this pain for you guys and you can find the summary down below.

I find it particularly interesting how the managers stressed the fact that one of the main goals of the XF18mmF1.4 focus was “resolution”, hinting that there would be higher megapixel cameras in future.

Now, FujiRumors told you exclusively that the Fujifilm X-H2 will come in 2022. I know, it’s only FujiRumors to tell you this, but it’s 100% accurate, trust me. Fujifilm itself has hinted several times that more megapixel will come in future, and may it have the 43 megapixel Sony sensor or something different, the Fujinon XF18mmf f/1.4 seems to be ready for that kind of resolution.

Another interesting aspect is why Fujifilm did not put the focus clutch on the XF18mm f/1.4 and what makes it better than the Fujinon XF16mmF1.4.

This and more you can find in the summary down below.

Summary

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Notice and Apology to Customers using FUJIFILM Pixel Shift Combiner

Regarding the FUJIFILM Pixel Shift Combiner release on Apr 22 2021

Apr 22, 2021
FUJIFILM Corporation

To our valued customers
Thank you very much for purchasing and using our products.

We have found that the Pixel Shift Combiner Ver.1.2.0 which was released on Apr 22 2021 was wrong software and already replaced it with the correct one. If you have already downloaded it, follow the procedure below.

  • For Windows
    If the software cannot be installed in a normal manner, download and install it again. Even if you have installed it, check if its version is 1.2.0.2 by right-clicking the “FUJIFILM Pixel Shift Combiner” in the white bar upper and checking the version shown in “About FUJIFILM Pixel Shift Combiner”
  • For Mac
    Start the software and then check if its version is 1.2.0.2 by clicking the “FUJIFILM Pixel Shift Combiner” in the menu bar and checking the version shown in “About FUJIFILM Pixel Shift Combiner”. If the version is 1.2.0.0, download and install it again.

We would appreciate it if you could understand this situation.

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