Celebrating 5 Years of Fujifilm GFX Series

5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.

And well, the Fujifilm GFX series turns 5 years old today.

It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.

I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.

But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and offer more megapixel at a more affordable price than some full frame mirrorless cameras (Sony A1).

Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.

So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.

Congratulations Fujifilm.

 

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Ein Beitrag geteilt von FUJIFILM X WORLD (@fujifilmxworld)

Avatar 2 First Official Photos Taken with Fujifilm X Series Gear

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.

20th Century Studios has published the first official photos of one of the most anticipated movies of 2022: Avatar 2.

Well, if you give a look at the EXIF data, you can see that the images have been taken by Mark Fellman (IG: markfellman) with Fujifilm X series gear (found via the German website n-tv.de)

In the images where the EXIF data is available, the gear used is:

Congratz to Mark for having his images spreading over the entire world to tease one of the most important movies of 2022.

Long times FR-readers know it: Hollywood loves Fujifilm ;).

P.S.: send this article to those moaning about Fujifilm not being Full Frame ;).

Behind the scenes of 20th Century Studios' AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved.
Behind the scenes of 20th Century Studios’ AVATAR 2. Photo by Mark Fellman. © 2022 20th Century Studios. All Rights Reserved

BCN Ranking: Fujifilm Beats Sony and Becomes 2nd Best Selling Brand in Japan

Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

via bcn via digicame-info

 

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fujinon GF35-70mmF4.5-5.6 and Fujifilm X-T3WW in Stock Now

The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.

The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.

The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.