New Fujifilm X and GFX Holiday Savings Include Rebate on GFX100S – But is a Successor Really About to Come?

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I can see why this speculation is coming up:

  • it’s the first time ever we have a significant rebate the stellar Fujifilm GFX100S
  • traditionally Fujifilm launched its most important cameras between January and March (GFX100S, X100V, X-T4, just to name a few), because that’s the last quarter of the Japanese fiscal year and Fujifilm wants to push sales with its biggest hits before showing up with the final figures in front of investors

Given the two reasons above, the speculations came up that we are likely going to see a Fujifilm GFX100S successor in the next few months, latest by March 2023.

And since I also got this question via email a lot today, here is what I can say so far.

I have received zero rumors about a Fujifilm GFX100S successors.

And not only that.

I have also zero hints, whispers, indications, nothing of nothing at all.

So we have two options now:

  1. the Fujifilm GFX100S successor is Fuji’s best kept secret of all times
  2. we won’t get a GFX100S successor anytime soon and certainly not within March 2023

Not a rumor, but based on 10+ years of rumor blogging, I’d say that in 99,9% of the cases option 2 is the correct one and everybody thinking the GFX100S successor is imminent will be terribly disappointed.

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