Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

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Tamron 11-20mm f/2.8 Announced – Pre-Order Available Now!

The Tamron 11-20mm f/2.8 has just been officially announced and is now available for pre-order at BHphoto here, and soon also at AmazonUS here and Adorama here.

The lens will ship on May 30.

Top Secret Home of FujiRumors Unveiled – You’ve Never Heard About it (But it’s BEAUTIFUL) :)

Top Secret (no more)

When I started sharing videos on YouTube, many viewers said they loved the views they were getting from my apartment and asked me to unveil the name of this beautiful town.

So today I’ll do just that: welcome to… watch the video above to find out.

And watch until the end, so you don’t get shocked by that MEGA-PINT in the thumbnail ;).

And don’t worry, that was it already… after this one, we will get back to normal rumor business as usual ;)

Best Food

And btw… after I started doing these videos, my wife kind of wanted to try out something herself. Down below are two of her cooking videos:

  1. a video where she cooks our favorite pasta with shrimp, rocket salad and lemon
  2. a video where she makes the traditional dumplings

And look, she is Vietnamese (as you know from when I told you the story of how this $3 accessory saved my Fujifilm X-T5). And we know how amazing Vietnamese food is.

So make sure to drop her a comment and ask her to make videos about Vietnamese food, too, if you want to try to cook it yourself. And of course, subscribe to know when it will go online.

Yes I know, I am blessed: I live in the country with some of the best food in Europe (Italy) and I married a woman who comes from a country with some of the best food in Asia (Vietnam).


Fujifilm Financial Results for FY2022: Signifcant Rise of Imaging in Sales and Profits (also thanks to X-T5, X-H2S and X-H2)

Fujifilm has released their final report for the fiscal year 2022 (April 2022 to March 2023).

The imaging division seems to be very healthy with a 23.1% revenue increase and a 97.1% operating income increase.

Keep in mind though, that the imaging division is divided in two sections:

It’s safe to assume that the majority of the imaging division profits comes from Instax sales

But also the professional imaging department alone saw a revenue increase. In this regards, Fujifilm mentions the sales of the Fujifilm X-H2S, X-H2 and X-T5.

Strong sales of instant photo systems and digital cameras boosted overall revenue by 23.1% year-over-year to ¥410.3 billion and operating income by 97.1% year-over-year to ¥72.9 billion.

In the Consumer Imaging business, revenues increased due to strong sales of instant photo systems, color photographic paper and dry minilabs / materials. In March 2023, we launched INSTAX mini 12, the latest entry model of the INSTAX instant photo syste. We have also strated offering the smartphone app /NSTAX UP! that allows users to enjoy the digitized INSTAX photos on their smartphones.

In the Professional Imaging business, revenue increased as sales of new products from the X Series digital cameras, X-H2S, X-H2 and X-T5 which come with the latest, fifth-generation devices, fared well.

You can check out all the documents and reports at the dedicated Fujifilm page here.

Press Release and Slides

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