The Rise of Instax: From 100k units sold in 2004 to 5 million in 2015 :: Expected 1.4 million digital camera sales in 2015

iansda

the Instax Mini 70 – latest addition in Fuji’s Instax World Line-up

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In the internal battel, Fuji X-digital Vs. Fuji Instax-Film, the latter wins hands down.

You might wonder why we should care about the success or not of Fuji’s Instax cameras. Well, easy: the terrific earnings Fujfilm makes with Instax are fueling the development costs of the X-series cameras! Without Instax, Fuji’s imaging division would hardly be profitable.

The Wall Street Journal published some numbers:

  • 100.000 Instax Cameras sold in 2004
  • 5 million expected instant-film camera units sold in 2015 (compared to the 1.4 million digital cameras expected to be sold in 2015)
  • expected 6.4 million instant-film cameras sales in 2016
  • 30% Instax sales in Asia, 30% sales in USA, 15% sales in Europe

No suprise that over the last few years, the OVERALL camera ranking at AmazonUS is dominated by Fujifilm Instax Products.

So, the name, Fujifilm is still justified.

I remind you how The New York Times said in 2013, that from 2011 (Fujifilm X100 launch) to 2013, Fujifilm sold 700,000 X-series cameras.

You can read the whole story about the very interesting rise of Instax at the Wall Street Journal.

The New York Times says: “700,000 X-series cameras sold”

[APRIL FOOLS] BREAKING NEWS :: Fujifilm X-T2, Fujifilm X-T2 PRO and Fujifilm X-MF1 officially registered in China!

t2pro2

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Sorry guys, but for the first & only time in my life, I made up a rumor… April Fools Day :-)

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[UPDATE] Specs of X-T2 Pro Leaked at PCHstore (French / google translated):

FF24x36
11fps
4K
Sony sensor 42,5MP with in body stabilisation
3 new lenses at launch : 24-70f/2.8; 50mm f/1.4 and 85mm f/1.4
New EVF 4MP with a secret new technology
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Original Post

Three X-series cameras have been registered at the Chinese radio wave authentication institution (where all WiFi capable devices have to be registered).

  • X-MF1
  • X-T2
  • X-T2 Pro

The fact that these cameras have now been registered, means that the announcement (not release) could be imminitent (spring/early summer)

One big surprise is the X-T2 Pro. It could indicate that Fuji will release 2 different X-T2 bodies. Maybe the X-T2 Pro could be slightly larger and fit a bigger/better battery. Also the heat dissipation would be easier on a larger body, eliminating overheating issues while shooting 4K video.

Do you think it’s a smart move to offer two different bodies?

The other huge surprised is the X-MF1, which really sounds like the Medium Format camera. I wasn’t expecting it to come so fast. But competitors are not sleeping and Fujifilm might have decided to step on the gas.

NOTE: The original EXCEL file has been removed, but the FR-reader, who passed me the link (thanks) saved it and send it to me. For now I’ll share a screenshot. I’ll share the full File on my dropbox next.

stay tuned,
Fuji X Forum, Facebook, RSS-feed and Twitter

Admiringlight Fujifilm X-Pro2 Review: “For the most part, Fuji has done a fantastic job with the camera”

khgghk

Fujifilm X-Pro2 + 35mmF2 WR (save $100): BHphotoAmazonUS /Adorama /

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Admiringlight published its full X-Pro2 Review.

Pros

  • Very well-built body with weather sealing
  • Feels very nice in the hand, with good handling despite the small front grip
  • Excellent control scheme with all controls easily accessible
  • Focus stick is the killer feature on this camera
  • Unique hybrid viewfinder provides a very nice optical viewfinder with a good EVF
  • Fast and responsive with a deep continuous shooting buffer
  • Quick and accurate autofocus, even in low light
  • Good continuous autofocus
  • Excellent dynamic range
  • Outstanding color response
  • Good noise control at high ISO with excellent detail
  • Truly outstanding JPEG output
  • Excellent features with full-featured WiFi, Intervalometer and in-camera RAW conversion
  • Dual SD Card slots
  • Improved video quality
  • Improved menu system

Cons

  • Quite expensive for an APS-C mirrorless body
  • Front and rear command dials are thin and lack good tactile feedback
  • ISO dial lacks feedback, so is difficult to use by feel
  • Bracketing is improved to 2 stop intervals, but still limited to just 3 frames
  • Optical viewfinder is limited to moderate focal lengths and can be dim in lower light
  • No rear screen articulation

ACT FAST: Fujifilm X-Pro2 now $200 Off :: XF14mm $340 Off + more Open Box / Refurbished Deals – LIMITED NUMBER!

DOWNLOAD NEW Firmware for X-Pro1, X-E1, X-A1/2, X-M1, XF50-140 and XF100-400 :: Improved AF for X-E1 & X-Pro1 with 100-400 + 50-140!

firmware

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NEW FIRMWARE

Fujifilm just relased new Firmware updates for X-Pro1, X-E1, X-A1/2 and X-M1 to support the focus limiter function on the XF100-400.

They also released a new Firmware for XF100-400 and XF50-140 to improve AF when mounted on X-Pro1 and X-E1 cameras.

AF tracking performance on AF-C and Movie mode will be improved when they [XF50-140 & XF100-400] are attached to FUJIFILM X-Pro1 or X-E1. “

Download the Firwmare here.

LAST SUPER X DEALS DAYS

dealsk

It’s Official: Fujifilm Cameras Look Great :: Fuji wins 9 Red Dot Design Awards

red dot

Record-high 9 Fujifilm cameras won this years’ Red Dot Design Award, including the X-Pro2 and the Instax Mini 70.

  • Fujifilm X-Pro2
  • Fujifilm X70
  • Fujifilm X-T10
  • Fujifilm X-A2
  • Fujifilm X-E2s
  • Fuji XQ2
  • Fujifilm XF16-55
  • Fujifilm XF50-140
  • FinePix XP90
  • Instax Mini 70

via fujifilm

Fujifilm X-Pro2: USA: BHphoto / AmazonUS / FocusCamera / AdoramaPictureline / BestBuy CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

Which one is the Best Looking X-series Camera?

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