Fuji Report: Strong Sales for the X-series… but Instax Rules Them All!


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Fuji’s imaging division is healthy. In fact, “both revenue and profit increased, reflecting the strong sales of the photo imaging business“.

And while the X-series is “selling strong, the focus of the report is definitely on the Instax cameras. And that’s not a surprise… just take a look at the Amazon Overall Photo Ranking, where Instax (Film & Cameras) are on the top positions since months (years?) now!

What about the X-series future? Fujifilm just says that “looking ahead, Fujifilm is going to strengthen the product line up of X Series.” At this point, the report also surprisingly says that for more information about upcoming products you should follow FujiRumors… just kidding, but I’ll put my best into the rumors and try to annoy Fujifilm also in the second half of 2015 ;)

And now in Fuji’s words:

In the Imaging Solutions segment, consolidated revenue amounted to ¥361.0 billion, down 3.4% from the previous fiscal year, due to decreases in sales of digital cameras and other factors and despite increases in sales in the photo imaging business. Consolidated operating income stood at ¥20.7 billion, up 477.5% from the previous fiscal year, due to strong sales of instant cameras, cost reductions, and profit improvement for digital cameras.”

More in Fuji’s annual Report here and the latest Earning Presentation Reports here.


Is the Panasonic GX8 the X-Pro2 I’ve been waiting for? :: Your least used Fuji features :: GAS Problems + more Top FXF threads

shared by JuergenK: Sunsets (Open Thread)

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Episode 8: Will Fujifilm Be Seduced By the “Dark” side? :: Save me from my GAS! :: My main issue with FW4 + more Top FXF Threads
Episode 7: HELP ME choose my first FUJI X : Your fantasy Fuji X features : 23 vs 27 for Street Photography + more top FXF threads!
Episode 6: 5 Things Fuji is doing Horribly Wrong – Firmware 4.0 Feedback (and bugs?) – Share your Workflow and more top FXF threads!
Episode 5: The New Leica Q :: Firmware 4.0 Beta :: Fuji X Wedding Photography Chat :: LR 6.1 & more! Top FXF threads
Episode 4: POLL: No In Body Image Stabilization, do you bother? :: Old Lenses For Dummies + more
Episode 3: Which 3 primes combo is your ideal setup? :: X-PRO2 wishlist :: Be careful with thumb grips :: Sensor dust & more
Episode 2: CLASH of the FUJIS: X-PRO2 Vs. X-T2 :: X-T1 Vs. X-T10 :: 14mm Vs. 10-24 :: 16mm Vs. 23mm :: 90mm Vs. 56 APD & more
Episode 1: Why do (some) People Hate Fuji? * Mock-Up X-T10 Vs. Real X-T10 (with XF 35mmF2 WR) * X Lens wishlist & more *

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General Discussion

- started by Antony: “I think I may have a problem“. GAS ???!

- started by Tom: “Is the DMC-GX8 the X-Pro2 I’ve been waiting for?” The GX8 is great for sure… but is it an alternative to the Fuji X-PRO2?

- started by Patrick FR: “Fujifilm will launch the first X series camera with 1” sensor in about 3 months” Good move or not? Say it here.

- strated by epscott: “Your least used Fuji features“. And what is yours?

Fuji X System

X-T1 / X-T10

- started by azmmount: “Fuji long eyecup” Anyone out there, who owns it? Leave your feedback here.

- started by Calipedro: “High Performance Mode – Battery vs. Speed“. Follow this thread here.


- starter by Patrick FR: “FUJIFILM CONFIRMS: New Firmware for Fuji X-E2 (at the end of this year).” Dance of joy here.

Fuji X Lenses

- started by rheistand: “Biking Provence Gear Advice“. What would you take?

- started by jamesbernard: “90mm f/2 vs 85mm f/1.4 vs ???” Long time Nikon photographer and now X-shooter jamesbernard looking for somthing longer than the 56… Recommandations here.

- started by Phil: “XF 23mm f/2.8 Pancake?“… I wish this was true!

- started by ychen: “Anyone else is hoping for a 16-80 f4?” So what about you?


 – started by Aswald: “Raw vs. JpegMore here!


– started by Nero: “X-T1 Hand Grip“. Any suggestion?


shared by MacModus: Fuji Flowers

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shared by reno7: Sunsets (Open Thread)

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shared by Koreashooter: Streetphotography (open thread)

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shared by Trenton Talbot: Fuji Birds

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shared by OkanYILMAZ: Sunsets (Open Thread)

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shared by ferurza: Headshots

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shared by JuergenK: Sunsets (Open Thread)

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shared by KwyjiboVanDeKamp: Samyang 12mm F2.0 NCS CS X Mount

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shared by Harlem: Sunsets (Open Thread)

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shared by Mahalarp: landscapes with fuji x


Adobe Camera RAW 9.1.1 + Lightroom CC and 6.1.1 available… with improved loading speed of X-Trans Raw images!

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So, we finally got our long awaited X-T1 Lightroom tethered shooting plug-in. But there is more to report about Adobe today:

Camera Raw 9.1.1 is now available. This update improves loading speed of Fujifilm X-Trans Raw images and adds Lens Profile for Lensbaby Velvet 56mm f/1.6. More details and download links at the Lightroom Journal here.

- Lightroom CC 2015.1.1 and Lightroom 6.1.1 are now available. It fixes serveral bugs and adds the Lensbaby Velvet 56mm f/1.6 lens profile. More details and download links at the Lightroom Journal here.

I remind you that Adobe promised here that they are also working to improve the X-Trans demosaicing and “improve fine detail rendering and overall edge definition”.

With the previous update (LR 6.1), Adobe significantly reduced the annoying Halo effect, as demonstrated by FXF members here.

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HALLELUJAH! Fuji X-T1 Lightroom tethered shooting plug-in available at Adobe Exchange for $29! – For Mac/Windows!

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The Fuji X-T1 tethered shooting plug-in is now available at the Adobe exchange site for Mac here and for Windows here. You can read the XPC-Special “X-T1: Tethering with Adobe Lightroom and Fujifilm HS-V5here.

Thanks to FXF member Stingerab for letting us now by putting the link to the plug-in at the Fuji X Forum here.


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a Rafflecopter giveaway


The Fujifilm X-E2 will get the NEW AF-SYSTEM by the end of this year! (New Source)

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Recently Fujifilm confirmed that the Fujifilm X-E2 will get a new Firmware. They didn’t say anything about which features it will bring, though.

Well, according to a FR-reader, who participated at an X-T10 press-event with Fuji Malaysia in June and shared a comment here, the new firmware will give to the Fuji X-E2 the same AF-system already available in the Fuji X-T1 and Fuji X-T10.

The FR-reader also anticipated what has been recently unveiled by Fujifilm itself: the firmware is scheduled to come by the end of this year.

stay tuned,
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