Fujifilm Wins the Hermes Award for Innovation in the Category of Best Strategy of Innovation


Fujifilm wins the Hermes Award for Innovation in the category of Best Strategy of Innovation

– organized by Paris Club and European Institute for Creative Strategies & Innovation

June 20, 2017

FUJIFILM Corporation (President: Kenji Sukeno) has been awarded the Hermes Award for Innovation, organized by the Paris Club and the European Institute for Creative Strategies & Innovation, in the category of Best Strategy of Innovation.

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Fujifilm GFX 50s Developer Interview, Morocco Travel, Last Day with GFX 50s and More! (GFX Zone)


HireacameraTV featuring Fujifilm GFX 50S, Panasonic GH5, Canon 5DS R and Canon C200 at Hireacamera.com Youtube

  • Life and the lens (a lot of GFX stuff in there) at jonasraskphotography
  • Morocco in Photos | Highlights and Photo Tour (most images taken with GFX) at danielkorzeniewskiphoto
  • My Last day with the Fuji GFX 50S :-( by Kevin Mullins at f16.click
  • Fujifilm GFX 50S Field Test Part III: A closer look at the GFX 50S’ features and performance at imaging-resource
  • FUJIFILM GFX 50S Developer interview google translated at lrnc

Join the 13,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Action & Fitness Photography Workshop by Fujifilm Singapore at Ivan Joshua Loh X-photographer youtube

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Jonas Rask
shared here
Pleeeaase? 😆
GFX50s – Minolta Rokkor 28mm f/2

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Michael Schnabl at Fotopraxis-Fotoworkshops.
shared here
Fuji GFX with GF 120mm
1/125 – ISO 100 – f/4.0
lighting with one big Octa
Photo: Michael Schnabl
Model: Theresa Steinkellner

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Ilker özmen
shared here
What else for New York City?? GFX50S&32-64mm

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Taner Öner
shared here
GFX 50’S GF63/2.8


What Happened to the Amazing Fujifilm X Lens Deals? Will They be Back?


Fujinon XF Lens Deals

Ok… I get the question about the next X-deals very often via email… so let me try to answer it today.

In the past years, we were used to see Fujifilm launch terrific deals on Fujinon XF lenses every couple of months in USA.

As many of you, I also noticed that we started this year (2017) without any really amazing “lens-only” deal, especially considering that Fujifilm traditionally launched its very best deals around the end of the Japanese fiscal year (March 31).

I don’t know if Fujifilm has changed their lens-deal-strategy, and if we will see way less deals on lenses in future. But maybe, from Fuji’s point of view, it would make sense.

The Past, The Present…

Just 4 years ago, the young Fujifilm X-system struggled to gain a foothold in the market (especially US market). As the New York Times revealed, Fujifilm X-series camera sales were very low.

In order to create a larger customer basis and to “convince” photographers to invest a lot of money into X-gear, Fujifilm North America had to launch a lot of deals, especially lens deals, because you know how the saying goes: “we buy cameras, but we invest in lenses“.

The lens deals were a “necessary evil” (from Fujifilm’s point of view) to break into the camera market with a new camera line (the X-series) and consolidate their position.

In Europe, where mirrorless (and Fujifilm) was getting popular quicker than in USA, Fujifilm never really launched as many good deals like in USA.

… and the Future?

Today things have changed quite a bit. Fujifilm is quite popular and their imaging division is healthy.

So does Fujifilm still need to have such an aggressive lens-deal-policy as in the past? Maybe not.

Now, I’m not saying that we will never have any deal on lenses anymore, but I wouldn’t be surprised if Fujifilm will be less aggressive from now on. In the long-term, it’s in their interest to sell their gear at full price (and make more profits), rather than get customer used to wait for the next deal.

Sure, deals are good for us, the customers. I mean, I’d like to get everything brand new and super-discounted all the time. But I also have to be realistic and I think that a business model based on the perpetual sale can not really work in the long-term.

The Current Deals

Will there be any great deal on XF lenses anytime soon? I don’t know it now. But we currently still have great deals on X-gear, especially on the X-T1, X-T2 combos and the XF100-400 with Teleconverter. Check them out below.

Keep in mind that the deals marked as “NEW” expire July 22, whereas the other ones expire July 1.

NEWFujifilm X-T2 body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 body + 35/2 + grip (save $330): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 graphite body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 + 18-55 + grip (save $230): BHphoto, Adorama, AmazonUS

NEWFujifilm X-Pro2 + 23/2 or 35/2 or 50/2 (save $300): BHphoto, Adorama, AmazonUS

NEWFujinon XF 100-400 + 1.4 Teleconverter (save $450): BHphoto, Adorama, AmazonUS
NEWFujinon XF 100-400 + 2.0 Teleconverter (save $450): BHphoto, Adorama, AmazonUS

Fujifilm X-T20 (save $50): BHphoto, Adorama, AmazonUS (seems to be expired)

Fujifilm X-T1 black body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 black body (save $500) + Free Accessories: Adorama
Fujifilm X-T1 graphite body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500) + Free Accessories: Adorama

Fujifilm X100T (save $200): BHphoto, Adorama, AmazonUS

Fujifilm X-T10 body (save $200): BHphoto, Adorama, AmazonUS
Fujifilm X-T10 + XF 18-55 (save $200): BHphoto, Adorama AmazonUS
Fujifilm X-T10 + XC 16-50 (save $200): BHphoto, Adorama, AmazonUS


Sony A9 Vs. Fujifilm X-T2 / X-Pro2 :: Sony Shooter Reviews Fuji X-T2 :: X-T2 Electronic Shutter for Sports


Guess what guys?

Yes, the inevitable is happening. People start to compare the brand new Sony A9 with the Fujifilm X-T2 and X-Pro2.

Now, I will say it once for all, so you can avoid to say it in the comments: “These comparisons are all unfair“. :-)

Ok… with that said, here is todays roundup, entirely focused on comparisons (and thoughts) between Sony and Fuji.

Sony Shooter Reviews Fujifilm X-T2

Let’s start with a Fujifilm X-T2 from a Sony APS-C shooter perspective (video above). The reviewer loves the X-T2 a lot. The colors, ACROS, the controls, the better lenses… there seems to be a lot to love on the X-T2 over Sony’s APS-C System.

Check out the video at Fuji X-T2 Review – From a Sony Shooter at The Photo/Video Show Youtube

Sony A9 Vs. Fujifilm X-Pro2 Image Quality

DPreview’s lab test shows that the IQ of the APS-C Fujifilm X-Pro2 can easily keep up with the IQ of the much more expensive FF Sony A9. Actually, X-Pro2 images look noticeably sharper, have way less false colors… overall, IQ on the X-Pro2 seems to be better than on the Sony A9.

However, you buy the Sony A9 for its speed and the black-out less EVF, and I guess A9 owners are ok with sacrificing a bit of IQ for that. The Fujifilm X-Pro2 can’t for sure keep up with the AF-tracking capabilities of the Sony A9 (and also not with the tracking capability of the Fujifilm X-T2).

Check out more at the dedicated Sony A9 Vs. Fuji X-Pro2 lab test IQ Comparison thread at dpreview

Fujifilm X-T2 body + grip (save $230): BHphoto, Adorama, AmazonUS
Fujifilm X-Pro2 + 23/2 or 35/2 or 50/2 (save $300): BHphoto, Adorama, AmazonUS

Fuji X-T2 Electronic Shutter for Sports. As good as Sony A9?

dsphotoblog tested the Fujifilm X-T2 for sports using the electronic shutter. The point of the video is to show that the X-T2 electronic shutter is also really good and give you a EVF-lag-less experience. So he concludes that:

  • A9 is overpriced
  • A9 mechanical shutter very slow (5fps) whereas the X-T2 shoots at 11fps
  • Fujifilm X-T2 better value for money
  • with booster grip, also the X-T2 electronic shutter shows no EVF lag

Check out the full video at dsphotoblog youtube

Sony A9 Vs. Fujifilm X-Pro2 Build Quality

Sony A9 build quality Vs. Fujifilm X-T2 at Cardinal15Photography Youtube


Godox TT350F for FUJIFILM Available at AmazonUS on June 30, 2017


So it turns out, that today it’s the “Flash Day” here on FujiRumors.

I already reported earlier today that:

  • Cactus X-TTL Cross-Brand TTL Firmware Upgrade for FUJIFILM Cameras is Now Available – Read here
  • Nissin Japan Launches High-Speed Sync Firmware Update for Fujifilm of Di700A and Nissin Air 1 Commander – Read here

But I have yet another Flash News for you… and it’s one many of you are waiting for (thanks to the FR-reader for sharing this with FR).

According to two separate AmazonUS sellers, the Godox TT350F for Fujifilm cameras will be available on June 30 (check out Pergear at AmazonUS and ZDMOON at AmazonUS). The Godox/Flashpoint TT350 for Fujifilm is available for pre-order also at Adorama and also AmazonUK.

Also, there will probably be an X2 for Fujifilm instead of X1

For more information, check out the Godox TT350F PDF here.

RECAP: Back in early April we broke the news here on FujiRumors, that Godox is working on major Fujifilm support. Here is their original plan (but there was a delay on it)

Godox Plan:
TT350F Fuji April-May 2017 (Update: delayed to June 30)
If TT350 is good, Move to 685 and V860II.
If all is good move to X1 Fuji and X1 Olympus. (Update: Rumor has it there will be an X2 for Fujifilm)
The same time firmware update for all 2.4G light accept Fuji and Olympus
AD200 60 bulb LED light head May-June 2017.