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What’s Next from Fujifilm? Big 2017 / 2018 Rumor Overview and Check


Ok guys… after the major announcement a few days ago, it’s time to see what is left, and what was correct (or not).

but first….

Huge Thanks!

Fujirumors is not only a great source for Fujifilm to get feedback about their products and early feedback thanks to rumors, but also a place that keeps the whole community excited and informed. And none of this would be possible without everybody, who helped me with the rumors and the news. Huge thanks to all of you for guiding me safly through the stormy Fuji waters.

The Facts

  • 670 blog post published so far in 2017
  • 84 rumors shared in 2017
  • 14 rumors still to be verified (and 1 out of ranking)
  • 65 correct rumors out of 69 verifiable rumors
  • 4 wrong rumors out of 69 verifiable rumors
  • 94% correct rumors

What To Expect From Fujifilm…
… and 2 Notes

The Ultimate Fuji X: I know that this camera was in Fuji’s plans, and I know they scrapped it in favor or the Fujifilm X-T2S (which is basically an “ultimate X light”). However, I decided to already move the ultimate X rumors in the wrong rumor section, because I need a public statement of Fujifilm that such plans existed to share it as a correct rumor (as it happened with the X-Pro1s)… and also because otherwise the wrong rumor section would have been empty :)

Fujinon 33mmF1: In January, I reported that the 33/1 has been scrapped. As a consequence, I launched a huge lens request poll, where the 33/1 became the most voted prime lens by the FR-community. The results might have convinced Fujifilm to think about it again, as a rumor recently suggested. Hence you will find 2 rumors down below… the one that says the 33/1 has been canceled, and the one that says there is a little bit hope again.

* 75% to 99% correct

  • First LEAKED Image of the Fujifilm Instax SQ (not SQ10). Film Only (shared March 17) – Note: it’s developed, but launch will take place later, as I told you here.
  • Fujifilm X-T2 Replacement to be Called Fujifilm X-T2S (shared July 12)
  • Fujifilm X-T2S will have IBIS (shared July 17)
  • Fujifilm X-T2S In Body Image Stabilization (IBIS) will Work with ALL Fujinon X-Mount Lenses (shared July 24) – Note: this rumor was necessary due to some fake rumors spreading on the web, that suggested it will work only with 2 X-mount lenses.
  • See Fujifilm’s Internal G-Mount Roadmap (shared April 19) Note: one of the lenses in the internal roadmap, the GF250, has been announced in September. This proves that the internal roadmap shared in April is correct. You will find this rumor in the “correct rumors” section, but I will leave it also here, so that everybody can still check out the other rumored G-mount lenses.

*50% to 74% correct

  • Fujifilm X-T2S IBIS Will NOT Have Sensor Shift Multishot Feature (shared September 4)
  • Fujinon XF 33mm F1.0 No Longer on Fujifilm’s Internal Roadmap … GAME OVER for Fuji’s Super Fast Lens? (shared January 30)
  • Fujifilm Plans Fujinon XF 18mm F2 Mark II Lens (shared February 9)
  • Fujifilm X-T2S (IBIS camera) Will Ship First Half of 2018 (shared August 31)

*25% to 49% correct

  • Fujinon XF33mm F1.0… there is (a Tiny Bit) Hope Again for the “Full Frame Killer” (shared September 5)
  • Fujinon XF 8-16mm F2.8 WR will Be The Next X-mount Lens Launched after the XF80mm Macro – Source Right in the Past (shared January 25)
  • Fujinon GF 80mm F1.4 for Fujifilm GFX in 2018 (shared June 29)
  • Elinchrom to Release a Fujifilm Specific HS trigger at the End of 2017 (Q4) (shared July 6) – Note: Rotolight said here it will come in 2018, but I will wait for official Elinchrom statement before moving to the wrong rumor section
  • Fujifilm X80 Coming Second Half of 2017 (shared February 20)

*1% to 24% correct

  • Capture One Will Support Fujifilm GFX (shared May 16) – NOTE: I know, after the rumor, even some Fuji insiders, like Zack Arias, said that support will come. But we haven’t seen anything so far… and I haven’t got any update regarding this.



  1. Graphite/Silver X-Pro2, X-T2 and XF23mmF2 to Be Announced * Before * January 19th! (shared January 2)
  2. Graphite Fujifilm XF23mmF2 Sold in Bundle with Graphite X-Pro2 (at least in some countries)… and Cost More Than Regular (shared January 3)
  3. Silver X-T2, X-Pro2 and XF23mmF2 Announcement January 5 (shared January 3)
  4. Fujifilm X-T2 & X-Pro2 Rebates Starting January 8 (shared January 7)
  5. Fujifilm XF50mmF2 to be Announced in January! (shared January 2)
  6. The Fujifilm GFX (and Lenses) will Start Shipping February 23 (in USA) (shared January 6) – Correct. Marked with this release date at lauch at several stores
  7. Fujifilm GFX: € 6,999 + Fujinon GF 63mm f/2.8: € 1,599 (shared January 7)
  8. Fujifilm X-T20 No Joystick, but Touch Screen (shared Janaury 9)
  9. Fujifilm X-T20 Specs Update :: 2-Way Tilt Screen (and Not 3-way or Articulating) – (shared January 10)
  10. KAIZEN :: New Firmware Will Allow (Some) Fujifilm X-Series Cameras to Add Copyright Information to Images (shared January 10)
  11. Fujifilm XF50mmF2 WR Announcement on January 19 (shared January 12)
  12. The Fujifilm X-T20 Will Shoot 4K Video (shared January 13)
  13. Fujifilm X100F, X-T20 and XF50mmF2 Shipping Mid February (shared January 15) – Correct. Marked with this release date at lauch at several stores
  14. Fujifilm X-T20 = €899 – Fujifilm X100F = €1399 – Fujifilm XF50mm = €499 (shared January 16)
  15. Fujifilm GFX, X100F, X-T20, 50/2 Announcement at 00:30 New York Time (shared January 19)
  16. Fujifilm X100F Allows You to Change ISO Value with Command Dial (shared January 16)
  17. Fujifilm Will Launch Professional Support Service Along with the GFX Camera (shared January 9) – CONFIRMED: Press release published Jan.19. Service available in some countries starting from March 1
  18. KIPON will Soon Announce Fujifilm GFX Adapters, Including Tilt-Shift Adapter (New Source) (shared March 9)
  19. Fringer Plans G-mount / Contax 645 lenses Full Auto Adapater for Fujifilm GFX (shared January 23)
  20. Fujifilm Firmware Update for Several X-Series Cameras Coming Soon (shared March 8)
  21. New Firmware for Fujifilm X-T2, X-T1, X-Pro2 and EF-X500 Coming (Flash Bug-Fix) (shared 15 March)
  22. Fujifilm Professional Service To be Launched also in USA (shared January 22)
  23. RUMOR: Massive (!!!) Kaizen Love for Fujifilm X-T2 and X-Pro2 in March and May. 33 Improvements! (shared March 20)
  24. Big Fujifilm X-T2 and X-Pro2 Kaizen Firmware to be Announced March 23 (shared March 21)
  25. Fujinon GF 110mm F2 and GF 23mm F4 Announcement at 01:00 AM New York Time (shared April 18)
  26. Fujifilm GFX 50s: First “Significant” Firmware Update Coming in May (shared April 3) – CONFIRMED by Fujifilm on April 19
  27. The Godox X1 will be released at the end of April, or beginning of May (HSS and TTL) + The new X2 trigger with Fujifilm support will be released in July (shared April 8) – Confirmed by Godox (Cheetahstand) shortly after
  28. First Real Life Print with Instax SQ10 (shared April 18)
  29. First Images of the Fujifilm X100F Lensmate Thumbrest (shared April 18)
  30. Fujinon GF 110mm F2 WR LM and Fujifilm INSTAX Square Announcement April 19 (shared April 10)
  31. Instax Square SQ10 with USB-Charging (shared March 18)
  32. Instax Goes Hybrid: Fujifilm INSTAX Square SQ10 Will have a Micro SD Card Slot (shared 16 March)
  33. Fujifilm Deals Coming Next Week in Europe (shared May 18)
  34. Fujifilm EU Deals Start Tomorrow… Save €329 on X-T2 with Vertical Grip and €200 on X-Pro2 (shared March 21)
  35. Fujifilm X-E3 Confirmed To Be Announced This Year (shared April 5)
  36. Fujifilm X-E3 Will be Smaller than X-E2 (shared April 12)
  37. Production of some Fujinon X-Lens Moving To Philippines. New Product Number Reason for “NEW” 18-135 and 27 (shared June 8) – NOTE: images of 27mm and 18-55 made in Philippines popped up already.
  38. Fujifilm X-E3: “Some New Technologies not Previously Seen on Any other Fujifilm Camera“ (shared July 13)
  39. Fujifilm X-E3 Will Have Bluetooth (shared July 14)
  40. Fujifilm X-E3 will Have the Focus Joystick (shared July 18)
  41. Fujifilm X-E3 will have Front Command Dial and Combined ISO/Shutter Dial (shared July 22)
  42. LEAKED: Fujifilm X-E3 First Real Life Images (shared July 22)
  43. Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras (shared August 24)
  44. Fujifilm X-E3 Will have Improved AF-Tracking… Even Better than Fujifilm X-T2 (shared August 23)
  45. Tethering Coming to Fujifilm X-Pro2 via Firmware Update (shared September 5)
  46. Fujifilm X-E3 will Shoot 4K Video (shared July 26)
  47. Fujifilm X-E3 Images Show Lack of Pop-Up Flash (shared August 11)
  48. Picktorial Will Add Fujifilm Film Simulation Support Profiles (shared August 12)
  49. Major Fujifilm X-Pro2 Kaizen Firmware Update Will Add 4K Video and More (shared August 14)
  50. Fujifilm Lens Roadmap Updates to be Announced Soon (shared August 25)
  51. X-E3: No pop-up flash, Full auto switch, No shutter/ISO combo dial, The D-pad is gone, max shutter speed 1/4000, No IBIS (shared August 28)
  52. Fujifilm X-E3 Will Have a New Touch Screen (Better than X-T20) (shared August 28)
  53. Fujifilm X-E3 Electronic Viewfinder Same Size of EVF in Fujifilm X-T20 (shared August 30)
  54. Fujifilm X-E3 Vs. X-E2 Size & Weight Comparison, Touch Screen will Work also in EVF mode, EF-X8 Flash in the Box… and More Details (shared August 30)
  55. Enjoy the FIRST IMAGES of the FUJIFILM X-E3 Front and Back! (shared August 31)
  56. Fujifilm (Currently) Planing a Fujinon XF200mm F2 (shared March 2 and July 27)
  57. Fujifilm X-E3 to Come in Fall 2017 – New Source (shared March 28)
  58. Profoto support for GFX (shared February 26)
  59. Fujifilm Canada Price Adjustment Coming May 15, 2017. Fujifilm GFX Not Affected (shared April 30)
  60. Fujifilm X-E3: No Tilt Screen (shared July 10)
  61. Fujinon XF 80mm F2.8 OIS WR Macro to be Released in October (shared July 21)
  62. New Firmware for Fujifilm X100F and X-T20 Coming in Autumn, 2017 (shared May 8) – on September 7 Fujifilm announced Firmware updates for several cameras, X100F and X-T20 included, that will be released between November and December
  63. Fujifilm X100F Allows You to Change ISO Value with Command Dial (Probably Coming to X-Pro2 via Firmware) (shared January 16) – NOTE: Yes, it came for X100F. I was unsure about X-Pro2 (hence said probably), and still it did not come.
  64. Fujinon XF 200mm F2 will Support 1.4x and 2.0x Fujifilm Tele Converters (shared September 1)
  65. See Fujifilm’s Internal G-Mount Roadmap (shared April 19) – one of the lenses, the GF250, has been announced in September. This proves that the internal roadmap shared in April is correct.


  1. Trusted Source Confirms: “Fujifilm Developing Ultimate APS-C X-camera. Based on X-T Design. Price Not Yet Set, but Most Expensive X” (shared 14 March)
  2. Ultimate X-series APS-C Camera will Cost Around $2,000 – $3,000 (shared April 14)
  3. Fujifilm Working on the Ultimate $5,000+ APS-C X-Trans X-series Camera (also for Video) (shared March 3)
  4. Fujifilm X-E3 more Expensive than Fujifilm X-T20 (shared July 31) – it depends on the country and on the version you buy. In USA, the body costs the same as X-T20, but if you buy coupled with the kit lens 18-55, the X-E3 kit will cost $100 more than the X-T20 kit. So this rumor can be considerd correct, or not. But since the wrong rumor list is so short, I thought we should make it a little bit longer :)

Not in Ranking

  1. Fujifilm Scratched the Ultimate X Series Camera… Focus on Fujifilm X-T2S (IBIS Camera) (shared August 21) – this is a correct rumor, but unless a Manager publicy confirms that they had plans for an ultimate X and scrapped it, I will leave it out of the ranking.