The World of Fuji’s Film Simulation – Episode 1

FujifilmXworld just launched the first episode about the popular Fujfilm’s Film Simulations. It’s just an introduction and shows the graph you can see above. They say that “starting with the next episode, we will explain each “world” in depth.”

“It is our belief that “the photos should never look unnatural even though one can easily see that they are composed with the color of Velvia or ASTIA.

FUJIFILM’s color reproduction designers prioritize the live action. They take photos of scenery that should not be taken in Velvia. They take photos upon customizing the setting that one would never think of. They would print these out and evaluate. People who evaluate are not the people who took the photos. In order for a fair evaluation, they would need the neutral eye for the job and they do that for every test.

This is the process of creating the world of color that are unique, but yet never fail.”

Of course, the film simulation are also part of Rico’s X-T1 book… he goes through each of them and also gives you some useful information and tips. So if you don’t want to wait for each episode, get all you have to know about the film simulations right now from Rico’s X-T1 book here (use discount code “FUJI40“).

Fujifilm’s film simulations (and overall the JPEG’s) can sometimes deliver such pleasing results, that they are not always easy to match in post processing…  not for nothing Fuji’s film simulation/JPEG’s are highly appreciated amongst photographers.

Rico also recommends to shoot RAW+JPEG and you can read why in his latest book