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The Mirrorless Price War Begins, and Why We Should Not Complain that FUJIFILM X/GFX Gear is Now $1,000 off


Mirrorless Price War

The shrinking camera market is fiercely contended and all companies are now starting a price war on their products, to entice “DSLR to Mirrorless switchers” into their own systems.

This is fantastic for us customers, since we get more for less, and hence I can’t fully understand the complaints about the falling prices.

When I buy Fuji X gear, I am aware that, as soon as I leave my local store with my brand new gear and take the very first shot, it already loses 15% of its value just because it is now labeled as “second hand“.

This is why I never consider gear an “investment“, but I see it more as a “good” to use and enjoy. The return of investment is my fun in using it (and making money using it in case of professional photographers).

Sure, with these deals our gear loses value on the market, but if we were looking for an investment that keeps its value, maybe we should invest into real estate, rather than photography gear.

I see it this way: sometimes I am lucky get gear discounted, sometimes I pay full price. Peace! I can’t always get the best deal on everything. And whatever the value is the day I sell it, I take it with no complaints.

With that said, Fujfiilm is part of the mirrorless price war, and even brand new gear such as the Fujifilm X-T3, Fuji X-T30, XF8-16mmF2.8 and XF200mmF2 is now hugely discounted. Check out the full overview below.

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