The Mirrorless Price War Begins, and Why We Should Not Complain that FUJIFILM X/GFX Gear is Now $1,000 off
Mirrorless Price War
The shrinking camera market is fiercely contended and all companies are now starting a price war on their products, to entice “DSLR to Mirrorless switchers” into their own systems.
This is fantastic for us customers, since we get more for less, and hence I can’t fully understand the complaints about the falling prices.
When I buy Fuji X gear, I am aware that, as soon as I leave my local store with my brand new gear and take the very first shot, it already loses 15% of its value just because it is now labeled as “second hand“.
This is why I never consider gear an “investment“, but I see it more as a “good” to use and enjoy. The return of investment is my fun in using it (and making money using it in case of professional photographers).
Sure, with these deals our gear loses value on the market, but if we were looking for an investment that keeps its value, maybe we should invest into real estate, rather than photography gear.
I see it this way: sometimes I am lucky get gear discounted, sometimes I pay full price. Peace! I can’t always get the best deal on everything. And whatever the value is the day I sell it, I take it with no complaints.
With that said, Fujfiilm is part of the mirrorless price war, and even brand new gear such as the Fujifilm X-T3, Fuji X-T30, XF8-16mmF2.8 and XF200mmF2 is now hugely discounted. Check out the full overview below.
*** NEW ENTRY ***
- Fujifilm X-T30 (save $300*): BHphoto, Adorama, AmazonUS, FocusCamera
* save $300 with purchase of XF23mmF2, XF35mmF2, XF50mmF2, XC15-45 or XF18-55
PRIME LENSES
BHphoto Exclusive – get $50 gift card with:
More Lens deals
- XF 16mmF1.4 WR (save $250): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 56mmF1.2 (save $250): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 56mmF1.2 APD (save $350): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 80mmF2.8 OIS WR (save $300): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 90mmF2 WR (save $250): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 200mm F2 (save $1,000): BHphoto, Adorama, AmazonUS, Focuscamera
ZOOM LENSES
- XF 8-16mm F2.8 (save $500): BHphoto, Adorama, AmazonUS, Focuscamera
- XF 10-24mmF4 OIS (save $250): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 16-55mmF2.8 WR (save $300): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 50-140mmF2.8 OIS WR (save $400): BHphoto, AmazonUS, Adorama, FocusCamera
- XF 100-400mmF4.5-5.6 OIS WR (save $500): BHphoto, AmazonUS, Adorama
- MKX 18-55mm T2.9 (save $1,000): BHphoto, AmazonUS, Adorama
- MKX 50-135mm T2.9 (save $1,000): BHphoto, AmazonUS, Adorama
X CAMERA DEALS
- X-T3 body (save $100): BHphoto, AmazonUS, Adorama, Focuscamera
- X-T3 w/18-55 (save $200): BHphoto, AmazonUS, Adorama, Focuscamera
- X-T2 (save $500):BHphoto, AmazonUS, Adorama, Focuscamera
- X-T2 w/18-55 (save $400): BHphoto, AmazonUS, Adorama, Focuscamera
- X-T2 w/18-55 and v/grip (save $829): BHphoto, AmazonUS, Adorama, Focuscamera
- X-H1 + v/grip (save $467): BHphoto, Adorama, AmazonUS, Focuscamera
GFX BUNDLE DEALS
- GFX 50R + GF63mm (save $1,000): BHphoto, Adorama, AmazonUS, FocusCamera
- GFX 50R + GF45mm (save $1,000): BHphoto, Adorama, AmazonUS, FocusCamera
- GFX 50R + GF32-64mm (save $800): BHphoto, Adorama, AmazonUS, FocusCamera
All Fujifilm Camera Deals
All Fujinon Lens Deals
Third Party Lens Deals for Fuji X
- Rokinon/Samyang lenses – save up to $130
- Zeiss Touit lenses – save up to $169
- BHphoto has all third party Fuji X lens deals listed on this page here
Used Fujifilm Gear
- Adorama has plenty of used Fujifilm gear for sale
- BHphoto has a dedicated used Fujifilm gear page here.
Official Fujifilm Recommended Accessories
SD-Cards
Power Banks