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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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Fujifilm X-T4 Press Event Media Slides/Videos Compare Fujifilm X-T4 vs Sony A7rIV Autofocus Tracking, IBIS Performance and More

During the various press events for the Fujifilm X-T4 launch, Fujifilm has shown a bunch of media slides to the press.

Many of those can be found at the Spanish Fujifilm site Fujistas, others ad dc.watch, and others I have found elsewhere. They show some technical details about the Fujifilm X-T4, but also compare it to the Sony A7rIV and the Canon EOS R.

Also, on the youtube channel of the Spanish Fujistas here, you can see a few videos uploaded that show the autofocus tracking capabilities of the Fujifilm X-T4 also compared to the Sony A7rIV.

For our Spanish readers, you might head over to Fujistas, to check out the various articles he has covering the X-T4 launch event.

You can see his autofocus post here.

If course the Fujifilm X-T4 wins hands down in the video, but keep in mind it’s marketing material of Fujifilm, so I want to see real life comparisons, before I make any conclusion.

You can see it all down below.

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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

VIDEOS

ALL MEDIA SLIDES

** CLICK HERE to Read the Rest of the Article **
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List of 18 Fujinon Lenses with 6.5 stops IBIS on Fujifilm X-T4, Sony A7RIII vs Fuji X-T4 vs Gimbal IBIS Quick Test, X-H1 vs X-T4 IBIS Unit Size

Fujifilm has disclosed the full list of lenses that will get up to 6.5 stops on thanks to the Fujifilm X-T4 IBIS. You can see the comparison table below.

You will also find a picture of the X-H1 and X-T4 IBIS unit side by side.

As a little bonus, go to minute 1:46 of the video below, to see the pre-production IBIS of the X-T4 compared to the one of the Sony A7III and the X-T4 used on a gimbal.

And there is one more video comparison below, that starts from 4:37.

Of course the gimbal wins. When it comes the to the Sony A7RIII vs Fujifilm X-T4 comparison, the Fujifilm X-T4 is clearly superior, but we know that from the X-H1 already.

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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

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5 Reasons Why FujiRumors just Pre-ordered the Fujifilm X-T4 and Won’t Wait for Fujifilm X-H2

So I did it. I placed my pre-order for the Fujifilm X-T4.

I hope it will come in time for the wedding I will be shooting.

So why did a rangefinder lover like me buy a SLR-styled camera with selfie flippy screen? And why not wait for Fujifilm X-H2? Here are 5 reasons:

  1. I love dials: the Fujifilm X-H2 will have a top LCD screen. I prefer to have an exposure compensation dial… as many dials as possible. That’s what brought me into the Fujifilm X system, and that’s why I remain there. And I don’t care if the Fujifilm X-H2 has 43 megapixel and new processor. Ergonomics are more important than megapixel to me.
  2. I love compactness: the Fujifilm X-H2 will have a massive grip. That’s great for many of you, but I like my cameras to be smaller (which is why I shoot also the amazing X-E3)
  3. there is no hiding, I would have preferred a 3 way tilt screen. But then I thought, that I use the screen maybe 10% of the time, as I am total viewfinder fan. And in those 10% of the times, I will get used to flip that screen out. It still allows for portrait orientation (which the X-T100 screen does not). And it still allows for low and high angle shots. But again… my thought… I use the EVF anyway all the time. For the rest I will just keep it flipped inwards, like the “hidden screen” of the X-Pro3.
  4. As you know I am a teacher, and in the last few years I started making more and more videos with my students, as this is an extremely motivating activity for me and for the students. So far I filmed with my X-E3, or X-E2 (which I destroyed). Now it’s time to step up my game and get a camera with IBIS and serious video specs. At the beginning of June I will be on a 1 week school trip abroad, and I hope to have the X-T4 to document it.
  5. The X-H1 was close to make it into my camera bag. But looking at the massive autofocus improvements on the X-T4, I just had to pass and get the Fujifilm X-T4.

So yes, I am in. I pre-ordered the Fujifilm X-T4. Now the long waiting begins, just like all of you guys, as I have absolutely no privileged contacts with Fujifilm.

Wait… you want to know which color? Well, make your guess in the comments. I will let you know later on ;).