The Sony A7C Proves My Point: Full Frame Compromises vs APS-C Balance

DISCLAIMER: The Sony A7C is a great camera and will push other companies to work harder and to give us customers more features for less price, which is why I love Sony launched it. I think we X shooters will also profit from it.

So, the Sony A7C is real.

It’s small and it’s full frame.

It’s also rather affordable for being full frame, although still more expensive than a high-end APS-C camera like the Fujifilm X-T4.

Now, I could do what other do and focus merely on comparing size and price of the Sony A7C with the Fujifilm X-T4 or other high end APS-C cameras.

Or I could go beyond size and price and compare its features, because only comparing the whole package makes sense.

And as much as Sony has done right with the Sony A7C, it also one more time proves the point I made in an earlier article, where I wrote about the APS-C art of balance vs FF need for compromises.

I used the automatic specs comparison feature at BH to compare both cameras, and here is what I noticed (given for granted the specs comparison tool is accurate, which it usally is):

  • Sony A7C has a mediocre viewfinder resolution
  • Sony A7C has a small viewfinder
  • Sony A7C has significantly inferior video specs compared to X-T4 (such as no 10 bit or 4K60p or way less video codecs)
  • From the reports I could see, Sony A7C suffers much more of rolling shutter than X-T4
  • Sony A7C shoots at max 1/4000 mechanical shutter (X-T4 at 1/8000)
  • Sony A7C shoots at 10 fps (X-T4 at 15fps or even 30 fps with crop and completely blackout free)
  • Sony A7C has a lower resolution LCD
  • Sony A7C has single card slot

These are just some of the things I noticed, and that show that APS-C cameras can pack so much more into a small body than full frame, whereas full frame has to consistently make compromises, to try to go below $2,000, and the Sony A7C is no exception to that.

For example:

The Nikon Z5 goes down at $1,400, but has to sacrifice BSI technology, and we know non-BSI sensors have a much slower sensor readout. Hence, max 4fps, huge 1.7x crop in 4K30 and other downsides for the Nikon.

The Canon EOS R6 tries to do better than the Sony A7C and Nikon Z5, by not compromising on video and hardware features (dual UHS-II, nice video specs, nice viewfinder), but that makes it immediately climb up at a $2,500 price tag, hence significantly higher than the Fujifilm X-T4.

So, we can just focus on how small the camera is. Or we can look at the full package.

And the Fujifilm X-T4 is and remains a best allrounder in my opinion (and not only mine, also DPReview thinks this way).

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Cambo ACTAR 19mm Shipping in October also for Fujifilm GFX

When it comes to lens selection, the Fujifilm GFX is expanding at a rate of 2/3 lenses a year, delivering some of industries best lenses.

But so far, Fujifilm has not yet released a tilt-shift lens.

This is even more strange, as back in February 2019 Fujifilm mangers asked us which lenses we would like for the GFX system, and all the options they gave us, was to vote on tilt-shift lenses (see the official Fujifilm survey here).

Now, as you know, Cambo is already offering since a few years not the popular Cambo ACTUS G also for Fujifilm GFX.

But very soon Cambo will also announce the brand Cambo ACTAR 19mm lens, which uses the optical elements of the Nikkor 19mm, which is wide enough to cover the 44×33 medium format GFX sensor and still offers 5 mm of shift.

Delivery will start in October.

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Is it MADNESS? Selling Fujinon XF56mmF1.2 for XF50mmF1.0 – POLL

In these days I get several emails from FR-readers, asking me if it’s worth to sell their (currently discounted) XF56mmF1.2 to get the brand new XF50mmF1.0.

As usual such a question is not easy to answer.

The best I can do, is to share you my own struggles and thoughts, and hope that there is something among it, that you might find useful for your own decision.

So, here is the thing.

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Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.


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FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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