Sony launches A7rIV and Says it Rivals Medium Format Image Quality – Signs of Confidence or Nervousness?

Sony launched the Sony A7rIV. You can read the facts and see the live stream again here.

It has a 61 MP full frame sensor, that offers 26 MP in APS-C crop mode. Anyone knows an APS-C Fuji camera with 26 MP out there? It’s all the same sensor wafer, just cut in differnt sizes for X-T3 (26 MP), A7rIV (61 MP) and GFX100 (102 MP).

The Sony A7rIV is a very fine camera, and I know at least one guy, who won’t be able to resist the temptation of buying it.

But one thing really grabbed my attention during the official presentation: the regular reference to medium format image quality.

The first reference comes from a Japanese Sony manager, who says:

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Fujifilm Patents Touch Sensitive Top LCD Panel

Fujifilm has patented a touch sensitive top LCD panel, that should avoid erroneous operation when turning the command dial.

As I have understood it works basically like this:

If your finger touches the top LCD panel, the command dial is activated and you can adjust your settings. If no finger is on the touch panel, then turning the dial won’t change anything.

This is supposed to help operation with smaller cameras featuring a top LCD panel.

Set your camera, and once your finger is on the shutter button, your settings won’t change if you accidentally hit the command dial.

Moreoever, the top LCD panel adjust the display depending if a finger is detected or not. There is also an option to display fake dials, more or less like we see today already on the Fujifilm GFX100.

  • read here – Fujifilm Patent Shows Compact Camera with Dual Rear Command Dials for Digital Dials Control
  • read here – Fujifilm Patent Shows Tilting Top LCD Screen

These are patents, that may or may not see the light of the day.

But it’s concept Fujifilm is studying, and here on FujiRumors we are always happy to give Fujifilm some feedback :).

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LEAKED: Fujinon XF16-80mm f4 Press Release: 6 Stop OIS and Priced $799

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujinon XF 16-80mmF4.

It’s all copied down below, so do not panic even if they remove it :).

Please note the nice feature:

“The OIS can also automatically detect when the camera is being used with a tripod and adjust its performance to provide optimum image quality.”

The official annoucnement is tomorrow, July 18, at 1AM New York time

Full XF 16-80mm F4 Press Release

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LEAKED: Full Fujinon GF50mm f/3.5 Press Release: Price $999 and Shipping September 26

Fujifilm USA pulled the trigger a bit too early, and published the full press release of the Fujifilm GF50mm f/3.5.

It’s all copied down below, so do not panic even if they remove it :).

The official annoucnement is tomorrow, July 18, at 1AM New York time

GF50mm f/3.5 Press Release

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Fujifilm X-H2 and Fujifilm X-T4: How Should Fujifilm Time their Release? POLL

Fujifilm X-H2 and Fujifilm X-T4

A Fujifilm manager recently said it here: the Fujifilm X-H line will continue to evolve separately from the Fujifilm X-T line.

To me that makes sense, both lines appeal to different type of photographers, and both lines have all the potential to be successful in future.

But the big question is: in order for both the X-H2 and X-T4 to be successful, how should Fujifilm time their release?

The FujiRumors community is pretty split on this topic, so I thought I launch a poll to see what most of you guys think is strategically the best move. And keep in mind, as proven multiple times, Fujifilm manager do read you! So, vote wisely and comment elegantly ;).

NOTE: Fujifilm has said multiple times that one of their goals is to bring IBIS into smaller cameras, so I guess this means they will try to give us a Fuji X-T4 with IBIS. Keep this in mind when voting.

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Regarding the Fujifilm X-H2 and X-T4 release timeline, what should Fujifilm do?

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