FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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Fujifilm XF50mmF1.0 vs XF56mmF1.2 Face/Eye Autofocus Comparison

In the youtube videos below, Reggie and Ken quickly compare the autofocus performance of the Fujinon XF50mmF1.0 vs. Fujinon XF56mmF1.2.

Reggie says:

The 50mm f1.0 seems to have less autofocus pulsing when continuously tracking a subject.

Keep in mind that this is still pre-production firmware.

Fujinon XF50mmF1.0 Shipping September 25 and Top Selling New Lens Release at AmazonUS


I got this question surprisingly often today, so I thought to address it in a dedicated quick post: the Fujinon XF50mmF1.0 R WR will be released on September 25 according to AmazonUS.

Curiosity: it seems to sell fairly well at AmazonUS, where it is marked as #1 new lens release.

4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)

Fujinon XF50mm f/1.0

So, the Fujinon XF50mm f/1.0 R WR has just been announced:

Sure, the big eye-catcher is that “EFF-ONE-POINT-ZERO”, which makes it worlds first mirrorless f/1.0 lens with autofocus.

But what if I told you, that by focusing on the super-shallow DOF, we actually miss out on the probably even more exciting features of the brand new XF50mm f/1.0?

Because, in my opinion, beating the DOF of the 56/1.2 is not the point of this lens, or at least not the only one, and certainly not the main one.

The Beauty Beyond Shallow DOF

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