Now, I can see the “rumors” about the Fujifilm GFX100R, Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S and more pop up. But those “rumors” appeared also ahead of the X Summit on May 24 and September 12, and of course none (not a single one!!!) of them materialized. But I guess misleading readers for traffic and good SEO is a great deal for them.
Here on FujiRumors we don’t mislead you with fake rumors.
Here we will tell you the real deal, and you will know it all very soon (promised!!!).
But don’t worry, Fujifilm is working full power right now.
In fact, we have been told that in the “first monthsof 2024″ Fujifilm will announce more cameras than in the entire year 2023.
Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.
I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).
But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).
So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.
But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.
We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.
But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.
In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come
FF220002 = Fujifilm X-S20
FF230001 = very likely Fujifilm GFX100II
FF230002 = yet unknown
We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.
So what could be the second one?
I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.
But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.
Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).
So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?
Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:
What if it’s not a camera?
What if it’s something else?
Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.
So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:
Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
Fujifilm will launch a new camera with the code name FF230002 in 2024
Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002
Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.
Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.
But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.
And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.