Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

Fujifilm Leaks What’s Coming September 12 (GFX100 II, Tilt Shift)

Fujifilm has just put their countdown for the X summit on September 12 on their YouTube page.

Of course the video can’t yet be watched (will start Sept. 12 at 5AM New York time).

But here is the thing.

As soon as the video was up, I extracted the tags of the video and saw that the full tag-list included terms like “GFX100 II”, “tilt shift” and more (see screenshot above). I tried again now, and the tags that unveil what’s coming are no longer there.

So luckily I was fast enough to grab them for you. ;)

Now let’s go over them.

Let’s start with the tags that 100% tell us what’s coming September 12.

  • Fujifilm GFX100 II
  • Tilt Shift

According to my knowledge, also the Fujinon GF55mm f/1.7 should come on September 12.

Looking at the other tags gives us a sense on what the main focus of the event will be:

  • photography
  • cinema
  • movie recording

It’s interesting to see so much emphasis on the video side of things. And we already told you that the GFX100 II will bring several new features, such as Video touch-to-track AutofocusWaveforms Monitor and Anamorphic Mode.

A tag that gives X series users hopes:

  • X Series

Now, there are no specific tags for Fujifilm X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) or whatever. So little hopes for any X series camera to come, otherwise they would have tagged it just like they tagged the GFX100 II.

But I’d already be very happy if behind that “X series” and “fujinon” would hide for example the unveil of a new X series lens roadmap, which is long overdue.

Anyway, overall a very GFX-centric event, with hope for X series tidbits too.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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RUMOR: No Fujifilm X100V Successor in 2023 (X200, X100VI or X100W-hatever)

Everything is Possible (almost)

FujiRumors broke the rumors:

But we also know one more thing. Fujifilm two registrations filed so far: the Fujifilm FF230001 and FF230002.

Now, assuming that one of the two will be the Fujifilm GFX100 replacement, this leaves all possible options open for the second one.

Well, not really all options. I mean, I simply can’t see a Fujifilm X-H3 or Fujifilm X-H3s coming in September, as those cameras are hardly 1 year old (or less).  And also not the Fujifilm X-T6 or Fujifilm X-S30.

But other than that, we can hope for:

  • a Fujifilm X-T5s with 26MP stacked sensor of X-H2S
  • a Fujifilm X-Pro4 maybe with some curious solutions as many hope for example a monochrome sensor
  • a Fujifilm X-E5 which is not a dead line according to Fujifilm managers
  • the long awaited Fujifilm X-T40
  • the much wished Fujifilm X80 or Fujifilm XF20
  • the revival of Fuji’s entry level cameras with the Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30 or Fujifilm X-M2
  • less likely in my opinion the Fujifilm GFX100S successor, Fujifilm GFX50R successor or Fujifilm GFX50SII successor, as I can’t see Fuji launching two GFX cameras on the same day (they never did that in the past, but never say never)

And in fact, I asked you to vote on which camera you’d like to get on September 12 and you can see the results here.

X100V successor is NOT possible

At this point you’ve noticed something: there is no Fujifilm X100V successor (X200, X100VI, X100 whatever it will be called) in the list.

Why?

Well, because despite being one of your top wished cameras (second only to another camera), and despite fake rumors already being shared about the X100V to come on September 12, I can now tell you with 110% certainty that there will not be any Fujifilm X100V replacement coming in 2023.

Trust me on this guys. No X100V successor in 2023.

I guess Fujifilm has no hurry at all to come out with a successor, given the fact, explained by Fujifilm managers, that if the world would stop to order X100V today, it would still take them 3 months to be able to ship all X100V orders placed until yesterday.

Seen from this perspective, the biggest problem of the Fujifilm X100VI (or whatever) is the terrific success of the X100V.

Feeling Lucky?

I feel lucky and will click the links to see if the X100V is in stock” :)

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Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW

So, we just leaked the date of the next Fujifilm X Summit, which will happen on September 12.

Now I am curious to know what you guys are hoping for to come.

That’s why I have now launched a survey that includes plausible, less plausible and borderline impossible options.

I’ll not include 110% impossible cameras, which would be for example a Fujifilm X-H3 or Fujifilm X-H3s, as those cameras are hardly 1 year old (or less). Or the Fujifilm X-T6 or Fujifilm X-S30.

What we will inlcude are the Fujifilm X-T5s (X-T5 with 26MP stacked sensor of X-H2S), Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T40, Fujifilm X100V successor (X200, X100VI, X100 whatever), Fujifilm X80, Fujifilm XF20, Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30, Fujifilm X-M2, Fujifilm GFX100 successor, Fujifilm GFX100S successor, Fujifilm GFX50R successor and Fujifilm GFX50SII successor.

I will give you two options to vote on, because Fujifilm has so far registered two yet to be released cameras.

Have fun voting :)

On September 12 I would like to Get the Following Cameras (max 2 votes)

View Results

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