Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa

MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.

SALES RANKING

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Fujifilm X100V Gets Gold Award at DPReview: “The Most Capable Prime-lens Compact Camera, Ever”

DPReview has just published their Fujifilm X100V review, and it gets the gold award with a 86% rating.

In their conclusions they write:

The Fujifilm X100V is the most ambitious X100-series model yet, and arguably the most important, second only to the original. With the X100V comes a new (and much improved) lens, the addition of touchscreen control, and a tilting rear LCD. Meanwhile, a suite of powerful video features brings it into line with models in Fujifilm’s XT-series. The end result is a better and more powerful camera, more suited for use alongside a modern ILC than its (understandably highly popular) predecessors. It’s the priciest of the X100 series to date, but in my opinion the extra cost is justified

You can read the full review at dpreview.

→ Top X100 Community: Fujifilm X100 facebook group

What we like What we don’t
  • Updated 26MP sensor offers good noise performance and fast readout
  • Excellent, highly tunable JPEG engine with good detail and noise reduction
  • Multiple film simulations with truly pleasing color output
  • Redesigned lens removes close-up ‘haze’ of previous models and improves corner performance
  • Class-leading 4K video capabilities
  • Tilting touchscreen
  • Great electronic / optical viewfinder
  • Good build quality, optional weather-sealing
  • Impressive low-light autofocus
  • Limited customizable buttons with elimination of four-way controller (Touchscreen function swipes won’t be to everyone’s taste)
  • Outright autofocus speed is still on the slow side
  • Face-and-eye detection UI a bit clunky
  • Full weather-sealing requires additional purchase
  • Some odd customization limitations, particularly for My Menu
  • Menus are getting overly complex
  • AF performance is less effective in OVF
  • Redesigned OVF makes it harder to anticipate AF point location

Fujifilm Issues Official Statement Regarding Fujifilm X100V Overheating Reports

Last month we reported about a Fujifilm X100V overheating test made by Andrew.

He tested his Fujifilm X100V under a variety of situations and here are his findings:

  • for stills: In real world photographing there is nothing to be concerned about. He got the yellow overheating warning only after 600 continuous shots in combination with 100/105 Fahrenheit (37/40 Celsius) room temperature
  • for video: after 12 minutes 4K shooting he got overheating warning. So X100V is not a good camera to shoot longer 4K video clips

Fujifilm now issued an official statement regarding the heat generation and they seem to confirm Andrew’s findings, as Fujifilm says:

When the X100V is used in a continuous manner (such as with continuous video shooting) or when used in a high temperature environment or direct sun light, a user may feel the grip become noticeably hot, due to heat generation within the camera’s electric circuit board and battery.

Now, I doubt people who buy the Fujifilm X100V usually shoot 600+ continuous images under 105 Fahrenheit or longer 4K video clips. If you do so, the X100V wasn’t probably the camera for your needs, anyway.

But if you get the overheating warning much earlier than in Andrew’s test, then definitely contact your local Fujifilm support and ask for a fix.

Down below the official Fujifilm statement.

But bfore that, here is what a FR-reader said in the comments here:

I purchased an 100V through Amazon.ca on 5 April. The vendor contacted me today: while they have stock they could not fulfill my order as Fuji had released a recall on the 100V by serial number based on the overheating issue. The dealer told me that Fuji would not be issuing a recall to customers at this time as their factory and refurb facilities are closed during this crisis.

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