If you were lucky enough to attend the Photokina 2016 (like me), you will have noticed that the by very far busiest booth was the one of Fujifilm. So it was clear to me, that Fujifilm must have done many things right over the last year, in order to attract all these people.
So it’s not really a surprise, that the latest Fujifilm products are highly awarded. I’ve already reported how:
the Fujifilm X-T2 got the Gold Award at DPReview (story here)
14 Fujifilm products won the IF Design awards (story here)
the Fujifilm GFX got the DPReview Gold Award (story here)
the Fujifilm X100F earned the DPReview Gold Award (story here)
17 Fujifilm products won the red dot design award (story here)
the Fujifilm X-T20 got the DPReview silver award (story here)
Only the Fujifilm X-System broke the DSLR Hegemony at World Press Photo Awards (story here)
at the DPReview Awards 2016, DPReview declared the Fujifilm X-T2 and Nikon D500 “Way in Front of the Rest” (story here)
the Fujifilm X-Pro2 Best Professional CSC and XF100-400 Best CSC Zoom Lens won the EISA Awards (story here)
Well, Fujifilm now sets another record. At this years’ TIPA Awards (2017), it is the most awarded camera company out there, with a total of 5 awards for:
Bigheadtaco had a 1 hour talk with Fuji Guy Billy. If you have no time at the moment to watch it all, I made a summary for you guys (you’re welcome ;) ). For the full video click here… but you should really check out the whole interesting interview as soon as you find some time.
X-T2 has huge demand [NOTE: we noted this… it’s still backordered at a lot of stores :( ]
the WCL/TCL MK II has magnets that allows the camera to detect if the WCL or TCL is attached. The old converters also work, but you have to select in the menu if the WCL or TCL is attached
4K: to get close to the F-Log profile for color grading, dial down highlight + shadow tone to -2 and sharpness down to -4, it’s pretty close to the flat F-Log profile (for max. dynamic range recovery capability you still need F-Log)
4K on X-T20 you lose some resolution, because it has no crop (X-T2 has crop) but has a half line skip (min 14:55)
Firmware Update for X-Pro2?
The half line skipping when shooting 4K allows the X-T20 to shoot 4K without overheating. Take asks Billy if this could be implemented to the X-Pro2 via Firmware update. Billy answers: “I hope so, it’s something I’m pushing all the time. I don’t understand why the X-Pro2 has no 4K like X-T20, since there is a solution for that. I’m fighting for that in Japan.“
Personal Note: Thanks Billy for your efforts to support us and make pressure on Fujifilm… we all send you a virtual hug :)
2.5 years ago Fujifilm sat down with some key Medium Format photographers, and started developing the G-system from their input.
increased tonality + 14 stops of dynamic range
Hopefull down the road Capture One will support GFX RAW’s
GFX will hit the market at the end of February
Fujifilm will launch a free tethering Software (Fujifilm X-acquire) that you can use also with X-T2 & X-T1 at the end of Febraury. (min 29.03)
When they talked about the focal plane shutters, Fuji Guy Billy says that they know which sensor technology will come in future, and that “certain technology won’t be needed anymore“, and hence they decided to make future-proof non-leaf shutter lenses. Billy already talked more clearly about the global shutter in the interview with Luminous Landscape
Expect to see much more adapters. Fujifilm is very open to speak with third-party manufactures.
All 3 lenses are amazing sharp from center to corner, even the zoom lens.
Mid 2017 2 more lenses will come: 110mmF2 and 23mmF4. End of 2017 will see the 45mmF2.8
Fujifilm changed some of the curves for Astia and Provia, because of the new sensor and its great dynamic range.
Focus Bracketing (min. 29:45)
Future APS-C lenses: they look at the demand. MarkII version of existing lenses, but also longer primes for sports [I’m sure they saw our poll results :) ]
Fuji Guy Billy says he’s aware the WiFi app needs improvements, and he seems confident that it will come. Not sure if you will have to pay for it.
Fujifilm is Nr.1 brand in Thailand, especially because of women liking its skin tones.