TIPA Awards 2017: Fujifilm Most Awarded Camera Company. Prizes to GFX, X-T2, X-T20, X100F and XF23mmF2

If you were lucky enough to attend the Photokina 2016 (like me), you will have noticed that the by very far busiest booth was the one of Fujifilm. So it was clear to me, that Fujifilm must have done many things right over the last year, in order to attract all these people.

So it’s not really a surprise, that the latest Fujifilm products are highly awarded. I’ve already reported how:

  • the Fujifilm X-T2 got the Gold Award at DPReview (story here)
  • 14 Fujifilm products won the IF Design awards (story here)
  • the Fujifilm GFX got the DPReview Gold Award (story here)
  • the Fujifilm X100F earned the DPReview Gold Award (story here)
  • 17 Fujifilm products won the red dot design award (story here)
  • the Fujifilm X-T20 got the DPReview silver award (story here)
  • Only the Fujifilm X-System broke the DSLR Hegemony at World Press Photo Awards (story here)
  • at the DPReview Awards 2016, DPReview declared the Fujifilm X-T2 and Nikon D500 “Way in Front of the Rest” (story here)
  • the Fujifilm X-Pro2 Best Professional CSC and XF100-400 Best CSC Zoom Lens won the EISA Awards (story here)

Well, Fujifilm now sets another record. At this years’ TIPA Awards (2017), it is the most awarded camera company out there, with a total of 5 awards for:

As usual, at such competitions, there is an award for basically every brand out there. But it might be still significant, that Fujifilm is the most awarded brand.

Check out all the 2017 TIPA winners at tipa.com

Fujifilm X-T2 and X-Pro2 Owner’s Manual Updated with Latest Firmware Versions

Today the Fujifilm X-T2 and X-Pro2 received their new Kaizen firmware update, which introduced many changes to the cameras.

This required Fujifilm to re-write their Owner’s manuals:

And in case you missed it, here are the download links for the recent firmware udpates:

Download FREE FUJIFILM X Acquire Tethering Shooting Software :: Adobe Lightroom and HS-V5 Tethered Shooting Plug-in

UPDATE: Fujifilm X Acquire Features User Guide – Check it out here.

Fujifilm just updated it’s Fujifilm X Acquire free tethered shooting announcement page with the following download links

X Acquire is tethering software that allows users to connect GFX 50S to a Mac or PC via USB cable for direct transferring and saving of captured images onto the computer. Users can select file types for saving onto the memory card in the camera, and for transferring and saving onto the computer either in RAW or JPEG format. X Acquire is also compatible with tether shooting features of FUJIFILM X-T1 and FUJIFILM X-T2.

Overall, Fujifilm just updated the following software:

Fujifilm Manager: GFX & X-T2 Demand Higher than Expected :: Fujinon 200/2.8 or 200/2 :: Fujifilm X-E3 :: X-T2 Kaizen & More

These are busy days for journalists at the CP+ in Japan, and the next interview with Fujifilm Managers just hit the web, this time again with Mr Makoto Oishi. Some excerpts:

  • “We’ve sold more X-T2’s than we ever expected.”
  • X-T2 shipping problems due to Kumamoto earthquake. But “from this year we’re in a better position and we have enough stock.”
  • The request to control ISO on X-T2 via FN button/command dial instead of dedicated dial is something that Fujifilm “should consider” to add “maybe a firmware upgrade“
  • “GFX more demand than we expected“
  • “When we announce our new telephoto prime we also need a higher performance body”.
  • “We’re still thinking about the focal length and the aperture. There’s a big difference between a 200mm f/2.8 and a 200mm f/2 – they’re totally different.” – NOTE: a rumor of last year, February 2016, said 200mmF2.
  • X70 was successful last year and Fujifilm wants to keep small fixed lens compact cameras in their lineup – NOTE: X80 Rumor
  • X-E3: “With the strong demand for X-E series cameras we have to think seriously about the future lineup.” NOTE: Check out this X-E3 rumor

Full Interview at amateurphotographer

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, CalumetDE AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm X-T2: USA: BHphoto / AmazonUS / Adorama / Focuscamera / BestBuy / CANADA: AmazonCA / EUROPE: AmazonDE / Calumentphoto DE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

“The Panasonic GH5 is A Workhorse… But Fuji’s X-T2 is Far More Attractive and Fun to Use!” (Reviewed.com)

Reviewed.com tested the brand new Panasonic GH5 (BHphoto, AmazonUS, Adorama). It’s a hell of a camera, but here is what they think compared to the Fujifilm X-T2 and X-Pro2:

“$2K pricing […] For that kind of money, you’re easily looking at a full-frame Sony A7, an awesome Fujifilm X-Pro2 perhaps, or maybe even a really great full-frame DSLR like the Nikon D750.

Function over form means it’s not amazingly designed
There’s no doubt that this is a workman-like camera. If you were hoping for something cooler-looking, then you’re going to want to look elsewhere. For instance, Olympus offers its jewel-like PEN-F for a lot less, and for my money, the Fujifilm X-T2 is far more attractive and fun to use. Since most cameras are really great these days, style is something to consider.

If you don’t love the way your camera handles or looks when you’re shooting with it, then what’s the point?”

Review at cameras.reviewed

This is one of the recurring themes, when people test and use Fujiiflm X-gear… these X-cameras are simply a joy to use and they look great. So feel free to tell us in the comments, how important are for you look and handling when you purchase a new camera.

Graphite Silver Fujifilm X-T2: USA: BHphoto / AmazonUS / Adorama /

Graphite Fujifilm X-Pro2 + XF23mmF2: USA: BHphoto / AmazonUS / Adorama