These will be great lenses for Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5, Fujifilm X-T6, Fujifilm X-H2, Fujifilm X-H2S, Fujifilm X-H3, Fujifilm X-H2r, Fujifilm X-Pro4 and all the other cameras that Fujifilm will launch in the decade to come, such as the Fujifilm X-T7, Fujifilm X-H4, Fujifilm X-H5, Fujifilm X-Pro5, Fujifilm X-E5, Fujifilm X-H20, Fujifilm X-S20, Fujifilm X-H2O (the underwater X-H2)… ;)
- save 28% on Capture One 22 pre-upgrades (20% discount offered by Capture One plus additional 10% with code FUJIRUMORS).
No better pre-upgrade deal is coming, not even at Black Friday. This is the best deal and it will end in about 24 hours.
Fujifilm vs Sony
There are a lot of differences between Fujifilm and Sony, and I believe each company could learn some things something from each other.
But today I’d like to focus on one aspect, that I believe Sony and other brand are doing right, and Fujifilm should copy.
Let’s talk about it.
What we Expect from Fujifilm
I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.
ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.
X/GFX Cameras 2021
I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.
And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.
There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.
But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:
- the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
- Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately
Fujifilm understands the problem and is finding ways to separate the lines better.
And yet… there are some lines that should be dropped, in my opinion.
Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.
The Red Zone
It was a long wait, but finally also various Fujifilm X-T4 kits are now in stock.
Btw, after a long online teaching marathon, that kept me locked down even after the COVID-19 lockdown was lifted, recently I finally had some time to get out and hike a bit on my beloved Dolomites again, which I had not photographed since last autumn, as you can see here.
And if until now I used my X-T4 only for video (and used Final Cut Pro to edit them), I finally can open up Capture One 20 again, and edit the X-T4 RAW files.
But I wonder…
… sure, I will use my X-T4 for the next weeks, as it’s new and shiny. But will my super-small X-E3 claim back it’s top spot in my camera bag, or will I just end up buying a bigger bag? I don’t know the answer yet.
- X-T4 in USA: BHphoto / AmazonUS / Adorama / FocusCamera
- X-T4 in EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore
- BC-W235 Dual Battery Charger: BHphoto / AmazonUS / Adorama / Focuscamera
- NP-W235 Battery: BHphoto / AmazonUS / Adorama / FocusCamera
- X-T4 Vertical Grip: BHphoto / AmazonUS / Adorama / Focuscamera
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Oh how sweet life is when you edit images with support of Fuji’s film simulations… and #fujifilmxt4 EDITED in Capture One 20: http://captureone.38d4qb.net/QMk3o . #fujiframez #fujifeed #xseries #fujifilm_xseries #fujifilm #fujinon #fujifanboys #fujifilmxseries #fujilovers #fujilove #repostmyfuji @FujifilmUS @FujifilmX_UK @FujifilmEU @fujiguys @FujifilmME @FujifilmX_US @FujifilmDE #landscape #landscapephotography #landscapephotography #landscape #dolomites #dolomiten #seiseralm #alpedisiusi #italy