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Toshihisa Iida: “Fujinon XF50mmF1.0 Coming This Year, Well Balanced used on X-T4”

Fujifilm manager Toshihisa Iida introduced the Fujifilm X-T4 and teased the Fujinon XF50mm f/1.0 at a recent online 1 hour and 36 minutes event for Fujifilm India. Here is what he says:

  • X-T4 has new and more accurate IBIS, bigger battery and new shutter mechanism
  • Fujifilm colors are “memory colors” (more about it here)
  • Fujifilm has a long history with lens development. It’s one of the only 2 companies in the world, that can develop broadcasting lenses
  • he shows a early working prototype of the Fujinon XF50mm f/1.0 (image below), world first f/1.0 lens with autofocus
  • Fujinon XF50mm f/1.0 will be launched this year
  • Still balances well on the Fujifilm X-T4

The very long event continues with a live Q&A session with Fujifilm India Product Team. Bad audio, half of it in Hindi… it’s up to you ;).

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

Opticallimits Viltrox 23mm f/1.4 AF Review: “Not as Good as the Fujinon 23mmF1.4, but Better Value for Money”

Opticallimits (former photozone) published its Viltrox 23mm f/1.4 Fujifilm X mount lens review.

The Fujinon XF23mm f/1.4 (btw., my most used lens during my home-teaching vlogging career) won’t be dethroned in terms of image quality, but given that the Viltrox costs a fraction of the price of the Fujinon, it is better value for money, according to opticallimits.

From their conclusions:

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Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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Pure Travel Photography in Sri Lanka with the Fujifilm X-Pro3 and No Display

guest post by Andy Gawlowski – worldwidewax.ch

Back than in 2016 it was FUJIFILM X-Pro2 which I was able to test for my travel photography in Morocco (Article FUJI RUMORS) . I was so impressed by the camera that I sold my entire Canon full frame system and switched to FUJIFILM. The camera was small and light, it looked damn good and took simply great pictures. Especially the compact form factor was an unbeatable argument for my travel photography. One of the pictures I took in the port of Essouira even made it into the Top 50 in the “Travel” category of the Sony World Photography Awards 2017.

In autumn 2019 FUJIFILM released its successor the X-Pro3. The announcement immediately caught my attention. Especially, when I heard about the unusual design concept. At first glance the camera doesn’t have a display on the back where you can review your photos. The X-Pro3 has a rear display that you first “cumbersomely” have to open to see and use it. The intention behind it is relatively clear. FUJIFILM wants to encourage photographers to focus more on the process of taking pictures rather than constantly looking at the display to review their images. This is very reminiscent of the days of analog film photography and is also a concept that was already been tried by Leica. By the way this constant checking of photos is called “chimping” and can lead to losing attention and reference to the scenery in the current photographic moment. It’s something I used to observe with myself for quite a while but was luckily able to turn off. With time you simply get more self-confidence in your abilities and therefore you have to look at the display less often.

FUJIFILM Switzerland was kind enough to lend me the X-Pro3 with the FUJINON 14mm f/2.8 lens for my two-week trip to Sri Lanka. I intentionally limited myself to only one lens in order to give my full attention to the camera itself.

First impression

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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