EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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EISA Awards: Fujifilm X-T4 Best Camera of the Year and X100V Best Compact Camera

EISA AWARDS

Let’s start with the news. The following photography products won the EISA award 2020/2021.

Cameras

Lenses

Others

The Awards Business Exposed

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