Major Fujifilm X-T3 and GFX100 Firmware Update Coming May/June

Let me first say things how they are.

Fujifilm NEVER announced any major firmware update for Fujifilm X-T3. The rumor of a Kaizen X-T3 update has been published here on FujiRumors a few months ago. And it was only a rumor.

Pressed by questions, Fujifilm managers later on just vaguely answered that such a firmware is “under consideration“.

Another thing is the huge update for Fujifilm GFX100. That firmware has been promised by Fujifilm back in February here. The main course of the meal: pixel shift multishot for 400 megapixel images.

Anyone salivating? ;)

Now back to the rumors.

According to our sources, both, the Fujifilm X-T3 as well as the Fujifilm GFX100 firmware updates should be released in the first half of 2020 (which May/June).

I asked if it could come out already in April, but my sources are sure it won’t be April.

And now a mandatory warning!

While I am 100% sure Fujifilm’s current plans are the ones I said above, after almost a decade of my life dedicated to Fujifilm blogging, I can tell you that if there is one thing, that can experience sudden plan changes at any time, then it’s firmware updates.

Fujifilm has a deadline, but especially with firmware updates, those can change quickly. The firmware will be released, only when ready.

And yet, the plan is to come out with both, X-T3 and GFX100 firmware within the first half of the year.

That’s it for now.

But if you want more, just keep us following us ;).

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Fujifilm Manager: “I think There will be a Fujifilm X-E4, but it Might Skip one Sensor/Processor Generation”

I know, here on FujiRumors we told you that Fujifilm decided to drop the Fujifilm X-E line, which means there won’t be any Fujifilm X-E4.

It’s one of those rumors, I hope to be wrong with all my heart (but I am very confident I am not).

Now, the X-E line was always walking on a thin line, and it risked to be dropped already in the past, as you know from my X-E3 love letter.

These days I am scanning the web for any statement regarding the X-E4, that can give me some hope.

I searched long, and I found a short statement made by Italian Fujifilm manager Massimo Vaghi in a 2+ hour long Fujifilm X-T4 and X100V live chat.

He says:

** CLICK HERE to Read the Rest of the Article **

BCN Sales Ranking: Fujifilm Grows 115% and Sony, Canon & Co Fall 30% to 50%

The latest BCN ranking has just been published. It collects data of about 40% of the Japanese electronics and online stores. Here is what they see:

  • in March, camera sales were down 49.5% compared to March last year
  • Sony dropped to 44.5%, Olympus to 54.9%, and Canon to 32.3%
  • Only Fujifilm grew 115.6%. It has the fourth largest market share

They write:

In the rankings by series, Canon’s “EOS Kiss M” beat the Olympus “OLYMPUS PEN E-PL9” by a small margin to gain the top position. Sony ranks No. 1 by manufacturer and ranks No. 3 at “α6400”. As for Fujifilm’s soaring rise, “FUJIFILM X-A5” ranked 6th, and “FUJIFILM X-E3” ranked 9th. (Daisuke Okura, BCN)

Nice to see the Fujifilm X-E3 doing well. And hence even more disappointing that Fujifilm decided to axe it!

Also, keep in mind that in the last 6 months Fujifilm was extremely busy and launched lots of cameras, from the X-Pro3 to the X-T200, X100V and ultimately the X-T4 (the latter one not included in the raking, though). All this, while other manufacturer were not nearly as active.

And yet, nice to see this sales performance boost. It’s well deserved for a camera company, that makes some of the most inspiring photographic tools out there.

via dc.watch via bcn

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Fujifilm Manager: “New Fujifilm X-T3 Firmware Update? Fuji’s Philosophy is Not to Abandon Products Once a Successor it Out”

Foto EmaTV had an 1+ hour long skype interview with Italian Fujifilm manager Riccardo Scotti. They talk about the Fujifilm X-T4.

Lucky you that I speak Italian, so down below is a summary.

Most important: he can’t say anything, but the way he formulated it, he made hopes for a major Fujifilm X-T3 firmware update. Read it down below.

Also, a little titbit nobody reported about. Do you know that little synch terminal cap that you (and me) keep losing? Well, looks like Fujifilm has improved the mechanism and it should stick better on the camera.

If you are interested, read more down below.

Summary

** CLICK HERE to Read the Rest of the Article **

Game Over for Fujifilm X-E4, Fujinon XF 70-300mm, Tokina X Mount Lenses, New X-T3 Firmware, XF300 and XF500 Rumors & more Top March Articles

Here are the top 10 articles for March, which include a couple of breaking FujiRumors rumors.

As you can see, we never stop. So definitely stay tuned for more good stuff on FujiRumors.com.

  1. RUMOR: Fujifilm X-E line Canceled, Game Over for Fujifilm X-E4
  2. Fujifilm X-T4 vs Sony A7III vs Nikon Z6 IBIS and Video Quality Comparison by Max Yuryev
  3. Fujifilm X-T2 Firmware 4.32 Released
  4. New Firmware for Fujifilm X-T3, X-T30 and XF 16-80mm f/4 Released
  5. This PDF Lists 80 Fujifilm Film Simulation Custom Profiles You Can Try out Yourself
  6. Tokina to Launch Three Fujifilm X Mount Lenses in 2020
  7. EXCLUSIVE: Fujifilm Working on Fujinon XF 70-300mm X Mount Lens
  8. The Big Lens Roundup: Fujinon Lenses, Third Party Glass, Autofocus Adapter and More
  9. Fujifilm Manager: “The Fujifilm X-T4 is Bashing the Door Down Hard on Sony A7III users”, X-H2 and More
  10. Fujifilm XF 300mm F4 and 500mm F5.6 Patents Found

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Fujifilm’s New Coronavirus Test can Produce Results in 2 Hours

Fujifilm announced that they developed a new fast test for Coronavirus. The New York Times writes:

The SARS-CoV-2 RT-qPCR Detection kit will be able to deliver results for the virus that causes COVID-19 faster than existing polymerase chain reaction (PCR) tests, which presently take four to six hours, the company said.

Fujifilm said the new COVID-19 test will be released on April 15 in their press release (machine translated PDF)

I live here in Italy, and here there is a lot of talk about the urgent need for a fast, simple and affordable test to diagnose COVID-19. Many companies are working on it and I am happy to see Fujifilm is on it, too.

  • read here – Fujifilm Manager Explains Impact and Challenges of Covid-19
  • read here – FUJIFILM Starts Phase III Clinical Trial of Antiviral drug “Avigan” on COVID-19 and Commits to Increasing Production
  • read here – Fujifilm Releases Information of Avigan Tablet in Relation to Covid-19 Coronavirus
  • read here – China Says FUJIFILM Drug Avigan Works Against Coronavirus COVID-19 and Shares Jump up 15%

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via the New York Times

Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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