Fujifilm published its financial results for Q3 of fiscal year 2021 (April 1, 2021 – March 31, 2022).
Great sales for the Instax products and a special mention also to the strong performance of digital cameras, especially the Fujifilm GFX100S. Down below all the details.
I tried, but I failed.
And I failed in less than 48 hours.
I am afraid too many of you guys know what I talk about: try to resist to G.A.S!
It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.
Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.
And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).
Here is why I bought it, and I am so excited about this lens.
As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.
My main application for this wonderful combo is landscape photography.
So how is that working out?
Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!
So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.
Why do I say this?
Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.
But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.
By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.
And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.
But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.
I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.
We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.
Feb.2.2022
FUJIFILM Corporation
FUJIFILM Corporation has identified a firmware incompatibility between specific X and GFX series cameras listed below. This incompatibility can result in macOS users being unable to directly access files if they were initially saved to SDXC memory cards in-camera.
To address this anomaly, Fujifilm is creating a firmware patch, which is expected to be available for free download by X Series and GFX System users soon.
In the interim, please review the following information carefully for further information and recommended next steps.
Here are the top 10 articles for January.
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How can I start this article.
Maybe like this.
I was solo hiking through Eastern Europe. In my bag, a tent, food, water, a few clothes. And my DSLR gear.
One morning I woke up very early at the top of the Popluks mountain in Albania, left my tent and enjoyed the sunrise all alone on the mountain peak. It should have been my last day on one of the best kept secrets in Europe, the Albanian Alps. Next stop: a 12 hours long hike all the way to Montenegro through lonely mountains and valleys of rare beatuy.
And I tell you this: when I arrived at my destination, the town of Gusinje in Montenegro, I was exhausted and I promised myself: I need to travel lighter. I need lighter gear.
So I went mirrorless.
Panasonic, Olympus, Sony, you name it, I tried them all. But it became soon clear to me that I was not only looking for lighter gear, but also for gear that I had fun to use.
And exactly in that moment of my photographic journey, 11+ years ago, Fujifilm launched the Fujifilm X series. Then, 10 years ago, the Fujifilm X-Pro1 was announced, introducing the X mount in the photography world.
And that was it. That was exactly what I was looking for.
The rest is history. I fell in love. I needed to share this love. I started FujiRumors.
So I wondered, how can we sum up this long Fujifilm X journey (which is basically just as long as my personal journey with Fujifilm) best?
Well, since Fujifilm is celebrating 10 years of X mount this year, I thought I could make a list of what I consider the top 10 cameras of this Fuji-decade. But, shall it be allowed to me, I will start with the X100, which is technically older than 10 years. But I think you’ll agree it makes sense to add to this list.
Attention: we are not (only) talking about the most successful cameras, but also about what I consider the most important ones, beyond the success they had (or not).
So that’s my list. Feel free to change and modify it as you want in the comments.
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January is a month full of celebrations;
Well, today, 20th of January, we have to celebrate another important milestone: Fujifilm turns 88 years old today.
Few companies had a more exciting journey with incredible heights and lows like Fujifilm. But even in the darkest hours, they always found a way out of it.
Fujifilm has proven to be a creative and innovative company also with the Fujifilm X series.
At the time Fujifilm started to offer mirrorless cameras, there were already lots of other MILC systems out there from Sony, Panasonic, Olympus etc.
Fujifilm did join more or less at the same time with Samsung. And while I remember the huge marketing effort Samsung did to become popular with their MILC system and some groundbreaking cameras like the Samsung NX1, Samsung failed, whereas Fujifilm succeeded.
As opposed to Samsung, Fujifilm did not deliver cameras with groundbreaking specs nor did they spend tons of money into marketing their cameras. What they focused on was to look for what was missing for us photographers, and that was reasonably priced cameras that looked great, had lots of dials for manual controls and were fun to use.
The whole system was designed for a niche that appreciated feel, form, function and fun over mere specs.
So, the Samsung NX1, which tried to compete with Sony & Co in terms of specs (and it did beat them at that time) failed, whereas Fujifilm carved out its niche. A niche that grew over the years, also thanks to more mainstream cameras like the X-S10 and GFX100S, so that it now became the third most sold mirrorless camera system.
Look, I run FujiRumors since 10 years now, and the X system had been called dead since ever by all possible influencers. Every time a new full frame camera came out, many influencers said sensor size matters and hence APS-C is dead. And when Fujifilm launched a system with a 70% fuller sensor than full frame, the same influencers rushed out to scream that suddenly sensor size does not matter, and GFX will die.
And despite all death predictions, here we are, alive, healthy and strong. Maybe too strong, as the only real problem Fujifilm has at the moment, is to deliver what people order.
88 years of Fujifilm. 10 years of X mount. 5 years of Fujifilm GFX.
And trust me, Fujifilm intends to celebrate all this in a big way. Don’t miss the mega X summit in May 2022 and well before that all the rumors here on FujiRumors. We have something exciting to tell you.
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5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.
And well, the Fujifilm GFX series turns 5 years old today.
It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.
I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.
But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and offer more megapixel at a more affordable price than some full frame mirrorless cameras (Sony A1).
Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.
So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.
Congratulations Fujifilm.
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Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.
The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.
So what pushed Fujifilm suddenly so high?
Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.
Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)
So what, who cares? It’s just Instax?
Well, not really.
As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.
And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.
So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.
This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.
Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.
*BCN collects data of about 40% of the Japanese electronics and online stores.
via bcn via digicame-info
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The Fujinon GF35-70mmF4.5-5.6 as well as the Fujifilm X-T3 (WW) are now in stock pretty much everywhere.
The Fujinon GF35-70mmF4.5-5.6 has received great reviews so far and it is the most affordable lens in the G mount lineup along with this lens. It’s also the most compact and light G mount zoom lens with less then half the weight of my Fujinon GF32-64mmF4.
The Fujifilm X-T3 WW (WorldWide) is an X-T3 without charger. By removing the charger and simplifying the shipping progress into different countries, Fujifilm is able to save some money. Savings, that Fujifilm passes to us customers by making it a terrific deal to buy.
You can now pre-order the Tascam CA-XLR2d-F XLR for Fujifilm cameras.
TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras back in August. A firmware update coming soon will make the Tascam CA-XLR2d-F compatible with Fujifilm X-T4, X-S10 and GFX100S.
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