Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?

Fujifilm X-H2

What could be a good topic to talk about this weekend?

Let me think…

What about the Fujifilm X-H2? Is that OK?

And more precisely, could 2022 be the year that will see a huge computational photography boost in Fujifilm X series cameras, starting with the Fujfiilm X-H2?

I think it could be, and here is why.

Recently I wrote an article called “Top 7 Critiques on Fujifilm that Are Absolutely Justified”.

In that article, I said that Fujifilm should hire the best firmware guy there is, and develop tons of artificial intelligence features, as this is one area where APS-C cameras can easily beat full frame and medium format cameras, as I also explained in my article 7 advantages of APS-C over FF article.

The smaller the sensor, the faster the processing, the less the heat, the more the camera is free to make its computational photography magic.

While writing that article, I remembered that back in 2019, top manager Toshihisa IIda did announced a 3 year computational photography plan and said:

  • In 3 years, AI (artificial intelligence or computational photography) will become important part of photography
  • AI will not manage or control, but help photographers to take better images in an easier way

And more recently here, Japanese Fujifilm managers said:

  • If sensor and processor are very fast, then you can do lots of things with computational photography

Well, it looks like Fujifilm plans to give the X series a massive AI boost by 2022 (according to their own 3 years AI roadmap set back in 2019). And guess which camera is set for 2022 announcement? You got it, the Fujifilm X-H2.

So, in terms of new technology, the Fujifilm X-H2 will not only give us a new hardware platform (new sensor and processor), but, if Fujifilm respects their own timeline, we might see also lots of computational magic being implemented in the X-H2.

Btu to be clear: this is not a rumor. I have no idea what the X-H2 will bring in terms of AI features. But Fujifilm itself hinted that by 2022 something will happen in this department. So feel free to let us know which AI features you’d like to get on the Fujifilm X-H2.

Computational Photography – Good or Bad?

** CLICK HERE to Read the Rest of the Article **

Dear FR-Readers, We Have to Talk!

Ok, let’s talk about it.

I’ll make the start by saying a few things. Then you let me know what you think.

FujiRumors goes with the flow, and a flow can look like this:

  1. A new camera is announced: I report a lot of reviews about that camera
  2. A new camera is coming: I share lots of rumors about that camera
  3. The deal season is here: I share more deals than I usually do

And every time I go with the flow, some FR-readers that are not interested in that particular flow, complain about me focusing on it. For example:

  1. When I talk a lot about a new GFX camera, many people not interested in the GFX system complain about my detailed coverage.
  2. When I share lots of rumors ahead of a camera launch, you can bet that some will keep commenting that it’s all just clickbait.
  3. When the deal season is here, people complain I post too many deals

Now, I have addressed Nr.1 already in the past here. So let address Nr2. and Nr.3:

Clickbait?

** CLICK HERE to Read the Rest of the Article **

Fujifilm’s Full Frame Trade-In Deal, Savings on X-T4, X-T30II with XF35mmF2 and More Deals

Usually in Europe Fujifilm moves in a quite harmonic way when it comes to deals. There might be slight differences between countries, but overall the deals more or less match each other.

This time, though, the deals are a bit more fragmented, with some countries offering nothing, others offering trade-in bonus deals, bundle deals and what not.

I will now let you know what is available in Germany, in UK and in my home Italy right now.

Germany:

  • €200 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here
  • €100 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80 or XF18-55+XF55-200
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here
  • €150 cashback on Fujifilm X-T30/X-T30II with XF35mmF2 R WR
    Available only at official Fujifilm retailers like Calumet here and AmazonDE here

If you are interested in any of these deals, check out the fujifilmshop page for the full details and the full list of authorized dealers

UK:

  • £450 trade-in bonus if you trade in any working full-frame or medium format digital camera for a Fujifilm GFX100S
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Free Dual BC-W235 battery charger with purchase of Fujifilm GFX100S or GFX50SII
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Pay £999 only for Fujifilm X-T30II with XF35mmF2 R WR
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Save £150 in X-T4 body only or with XF18-55 or 16-80
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here
  • Save £100 on X-T3 body or with XF18-55
    Available only at official Fujifilm retailers like WexUK here and ParkcameraUK here

Italy:

  • €500 trade-in bonus if you trade in any working full-frame or medium format digital camera for a Fujifilm GFX100S
  • €200 cashback on Fujifilm X-T4 body only or bundled with XF18-55 or XF16-80
    Available at official retailers like AmazonIT (must be shipped and sold by Amazon)
  • Save €100 on X-T3 body or with XF18-55
    Available at official retailers like AmazonIT (must be shipped and sold by Amazon)

Other EU Countries

But also France, Belgium, Spain and other EU countries have similar deals, so definitely check out the dedicated fujifilm-connect page, click on your country, and find the deals available.

It’s Ending

These are the last days to save 28% on Capture One 22 pre-upgrades (20% discount offered by Capture One plus additional 10% with code FUJIRUMORS)..

Capture One told me that this will be their best upgrade deal and no better deals will be offered in future.

The deal is available only for existing perpetual license holders (those on Capture One pro or branded 21 and older).

I remind you that Capture One 22 will, among the others, bring two new and long awaited features:

  • Panorama stitching
  • HDR merging

Capture One:

Fujifilm GFX50S Discontinued at BHphoto

FujiRumors broke the news about the crazy Fujifilm GFX50S deal, and as to expect, for such a price, it sold out instantly. So lucky those FR readers who were able to grab it at that crazy price.

Now the Fujifilm GFX50S is marked as discontinued at BHphoto.

If there are other crazy deals, FujiRumors will let you know first again. (and thanks for the FR-reader for letting me know via rumor box)

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

HOT DEAL: Get Fujifilm GFX50S for Just $2,499

BHphoto is right now selling the original Fujifilm GFX50S for just $2,499. That’s $3,000 cheaper than what it costs you now at Adorama and $2,500 cheaper than the price at AmazonUS.

If you are from UK, you can get the camera refurbished for £2,199 here.

The GFX Community

Follow FujiRumors: Facebook, Flipboard, Instagram, RSS-feed, Youtube and Twitter

Top 10 Articles for October: Fujifilm X-H2 vs Full Frame Stacked Sensor Pricing, Massive Firmware Updates, Tamron 18-300 Reviews and More

 

Here are the top 10 articles for October:

  1. Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30
  2. Samyang 12mm F2 AF for Fujifilm X Mount Officially Announced – First Hands-On Reviews
  3. Top 7 Critiques on Fujifilm that Are Absolutely Justified
  4. This Sport Photographer Tested the XF33mmF1.4, Changed One Autofocus Tracking Setting and Suddenly Got 90%+ Tack Sharp Images
  5. Fujifilm X Lab “Secret” Development Story of Fujinon f/1.4 lenses and More “Full Power” Lenses Coming in Future (also Zooms)
  6. Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)
  7. LEAKED: Instax Link Wide Printer Product Images and Description
  8. Panasonic Unveils 35MP Organic Super35 CMOS Sensor with Global Shutter and Great Dynamic Range
  9. Fujinon XF23mm and XF33mm F1.4 R LM WR Reviews, X-T30 vs X-T30II – Latest X Gear Roundup
  10. Tamron 18-300mm F3.5-6.3 for Fujifilm X Mount Reviews and Video Demos

Save 20% plus additional 10% (with code FUJIRUMORS) by pre-upgrading to Capture One 22 now. No better deal will come to upgrade, not even at Black Friday. This is the best price.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The Fastest Growing Fujifilm Group

Join Our Owners Groups

Join Our Facebook Pages

Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

** CLICK HERE to Read the Rest of the Article **

Look Apple, also Fujifilm Can Make Cool Ads ;)

I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.

The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).

It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.

Different cultures, different presentations.

But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.

And you know what?

It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.

Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)

So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).

We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).

34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

** CLICK HERE to Read the Rest of the Article **