How Fujifilm Could Improve their Fujinon XF Lens Roadmap

FR-reader Roberto contacted me with a long and very interesting email regarding on how Fujifilm should develop their lens lineup in future. In fact, I thought it is a pity if I’d discuss this topic only via email with him, so I’d love to extend the conversation to the entire FujiRumors community.

Also, it is a known fact that Fujifilm reads FujiRumors, not only thanks to the fact that high ranked Japanese manager “love” Fujirumors, but also because they look at our survey and use them internally, in some cases even implemented 1:1 the lens wishes the FujiRumors community wanted in their official roadmap.

No wonder, as there is no place on the web that connects so many Fujifilm shooters like here on FujiRumors.

FujiRumors is the best place for Fujifilm to get online feedback from their customers, and knowing this, we take full advantage of it, also by sharing articles like the one Roberto wrote for us, which I think contains some interesting feedback that will end up discussed internally by Fujifilm, and who knows, maybe at some point will also become reality.

So, Roberto did his job wonderfully, I do mine and share it here… but now it’s your time to do yours, by reading the article and discussing it in the comments.

How Fujifilm Could Improved their X Mount Lens Roadmap

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LOVING X-TRANS: Landslide Victory for Fujifilm X-H2 with X-Trans V vs Bayer in Survey

Recently we reported that the Fujifilm X-E4 will be the last X series camera featuring an X-Trans IV sensor, and that the next camera to come will be the Fujifilm X-H2 in 2022.

However, at this point in time we can’t say if the Fujifilm X-H2 will feature an X-Trans sensor or an Bayer sensor.

To be honest, I have received an anonymous tip about it (thanks a lot!!!), but as usual here on FujiRumors we try to give it a quick double check first before sharing.

Until then, here are a few thoughts.

Personally I love the X-Trans sensor for its better performance at high ISO (better looking grain, less color noise), the sharpness boost it delivers and more.

But I am also not a blind fanboy and I am well aware that also the Bayer sensor has its significant strengths, such as 20 to 30%a lower power consumption which leads to less heat generation, meaning you can push the camera more in terms of recording times for example. Also with Bayer sensors, stuff like digital image stabilization and pixel shift is easier to achieve. And last but not least, Bayer is more affordable!

I have elaborated in depth the Pros and Cons of Bayer and X-Trans in this article.

So, while I am in the group of people, who hopes the Fujifilm X-H2 will get an X-Trans sensor, I would totally understand if Fujifilm would go Bayer instead.

The thing is this: reading the comments, I always thought I am in the minority when it comes to the X-Trans vs Bayer debate, meaning I read more comments of people who want to get rid of X-Trans than comments of those, who want to keep it.

But a recently survey I’ve launched here, shows it is completely the opposite.

Of the Fujifilm X shooters reading FujiRumors

  • 51% want a Fujifilm X-H2 with X-Trans
  • 24% want a Fujifilm X-H2 with Bayer

The rest of the readers are either fine with both options (18%) or have not yet formed a final opinion on this (7%).

That’s a landslide victory for Fujifilm X-Trans!

And while I am with you guys on this one, if Fujifilm decided to go Bayer, it would probably not be the biggest of all drama, if they were able to take the most out of the advantages it offers, not in terms of image quality, were X-Trans is superior, but in terms of implementing new features such as digital image stabilization, pixel shift and more.

Finding out which sensor it will be, is my top priority (thanks again for the anonymous tip at this point).

The answer, my friends, will be shared hopefully sooner rather than later here on FujiRumors.

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Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K

I am not a micro four thirds hater.

On the contrary!

In my journey on the search to the perfect mirrorless system, I happened to shoot also Panasonic. I didn’t love it as much as Olympus (my first mirrorless love), but it was anyway a very nice and capable system.

And in fact, the whole MFT system is more capable than many might think. It is incredibly compact, it often has top notch AI features (the smaller the sensor makes AI easier), quite frankly it also has a more than decent image quality, a 4:3 aspect ratio that I personally really like and more Pros which we won’t touch on here.

I genuinely suffered to see Olympus go and from my heart I hoped that Panasonic will be able to keep the MFT system alive and flourishing.

This is why I was intrigued by the development announcement of the Panasonic GH6, hoping it would be a real beast and guarantee some success for the MFT system.

Now, FujiRumors is not the place to discuss the Panasonic GH6 specs (this is the place), but I have to mention two details announced by Panasonic about the upcoming GH6

  • Panasonic GH6 will shoot 6K
  • Panasonic GH6 will be priced around $2,500

After the GH6 pre-announcement, I had a talk with sources, and you bet we talked also about the Fujifilm X-H2.

They told me that the Fujifilm X-H2 will cost less than the Panasonic GH6, hence less than $2,500.

And as we already told you in the past, the Fujifilm X-H2 is supposed to be able to shoot also 8K DCI/UHD.

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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DPRTV: Fujifilm’s 5 Best Film Simulations

Fujifilm film simulations are more than just cool names for camera profiles.

Film simulations are the art of the colors that Fujifilm cultivates since decades, so far that the guy, who developed the original Fujifilm film stock already 50 years ago, still works at Fujifilm and is now in charge of crafting the film simulations.

So, colors are a serious thing for Fujifilm and you can see what you can do with them over at our Fujifilm film simulation group.

Now DPRTV published a video, where they go over what they consider the 5 best Fujifilm film simulations.

  1. Monochrome: He prefers it over Acros.
  2. Provia: Standard camera mode. Good standard profile. Does not push things too far. Great skin tones.
  3. Classic Neg: Great for street photography. Distorts reality, but not in a gimmicky way. Great for street scenes, knocks shadows down and makes street scenes look very dramatic, takes away some color and gives a nice vintage look. Aged, rugged look.
  4. Velvia: great for landscapes. Gives contrast and vibrancy. Can add some punchy drama to colors that are faded and muted. Adds a bit of magenta to blue skies, which can be really pleasing in landscape photos. Not great for skin tones
  5. Nostalig Neg: available only on GFX100S and GFX100. Mimics that classic American film stock from the 70s (Kodachrome etc.). Lower contrast but still rich saturation, warm colors.

For Video:

  • Eterna: For video an almost perfect profile. Very easy to grade. When he shoots high contrast scenes, he shoots F-Log, but in post he will immediately put an Eterna LUT on the file. Jordan loves Eterna

Where I don’t agree, is when they say ASTIA is boring. In fact, it is actually one of my top favorite film simulation, because it gives me a great balance between pleasing skin tones and vivid, but not oversaturated colors. I use ASTIA almost always when I take landscape images with people in the frame. I find it gives me the best results, better than Velvia, which is not great for skin tones.

More film simulations talk:

  • fujirumors – Vote Your Favorite Film Simulation!
  • fujirumors – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • fujirumors – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • fujirumors – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • fujirumors – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

Lensmate Thumb Grip for Fujifilm X-E4 Available

Lensmate has released the Lensmate thumb grip for Fujifilm X-E4.

It is about 30% more affordable than the original Fujifilm thumb rest for X-E4.

Fujifilm X-E4 Thumbrest

  • engineered specifically for the Fujifilm X-E4, with ideal length and curve geometry
  • The sculpted thumbrest allows you to relax the grip on the camera, reducing camera shake allowing slower shutter speeds.
  • Makes one handed operation easier and prevents unintentional button presses.
  • Camera specific design retains access to all controls.
  • Integrated silicone insert provides both thumb grip and bumper between the rest and camera body.
  • Silicone insert in the hot shoe tab provides resistance to unintentional ejection.
  • Machined out of solid 6061 Aluminum rod, then bead blasted for texture and anodized for a tough finish.

The Lensmate X-E4 thumb rest will be available shortly at AmazonUS here, BHphoto here and Adorama here, and it is already available at lensmateonline.

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BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors

Long we rumored an affordable Fujinon GF zoom lens to come in 2021, more precisely in the second half of 2021.

Many of you asked what “affordable” really means in the G mount lens world.

Well, here is the answer: the upcoming Fujinon GF zoom lens will be sold for $500 when bundled to a GFX camera body.

I don’t know the price of the lens only price at the moment, but as soon as I can I will let you know.

In Stock Check

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After Cyber Attack: Fujifilm Restored Normal Operations and Found No Evidence of Leaked Information

Here is the fact that kept Fujifilm very busy over the past few weeks:

Now the story seems to have come to an end, as Fujifilm writes in their latest press release that today they reached again normal operations again. There is a delay in shipping of products due to the attack, but Fujiiflm commits to catch up as soon as possible.

So far, investigations have found no evidence of leaked information.

Fujifilm has learned the lessons and says it will strengthen their cyber security.

Press Release

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DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…

DPRTV compares the best APS-C mirrorless camera from four brands:

You can see the video above and read the summary below.

In short: There is no competition. It makes no sense to even try to compare anything APS-C related to Fujifilm right now. It is hands down the best APS-C choice and dominates in basically every area, except one: autofocus.

To be clear, it focuses great, all cameras in this shootout do. But where it is not on par with Sony and Canon so far, it’s autofocus tracking.

Handling

  1. Fujifilm X-T4: good grip and nice dial execution. You can still use it like a DSLR via front and back dial. Lots of versatility
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Displays

  1. Fujifilm X-T4: best display. Touch screen with full articulation. Nice EVF
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600

Autofocus

All cameras have very good autofocus.

  1. Sony A6600
  2. Canon M6 II
  3. Fujifilm X-T4: very much improved AF, especially face and eye AF. Performs very well. The tracking is not as sticky, though
  4. Nikon Z50

Image Quality

  1. Fujifilm X-T4: love 26MP sensor. Good low light performance and dynamic range. Fast readout with minimal rolling shutter which makes electronic shutter more useful. Great JPEG’s and film simulations. X-Trans does not play very nice with Adobe software. But DPRTV uses Capture One, and that works great
  2. Canon M6 II
  3. Sony A6600
  4. Nikon Z50

Battery Life

  1. Sony A6600
  2. Fujifilm X-T4: NP-W235 battery. USB-C charging
  3. Nikon Z50
  4. Canon M6 II

Video

  1. Fujifilm X-T4: killer video camera. Internal 10bit recording. 4K60p. IBIS. Fully articulating screen. ETERNA profile. USB-C dongle for headphones. by far the best camera
  2. Sony A6600
  3. Nikon Z50
  4. Canon M6 II

Final Rankings

  1. Fujifilm X-T4: most expensive of the bunch. Higher specs than the other cameras. Fujifilm has invested strongly in APS-C. Complete lineup. Lots of lenses. Professional body. Nice styling. Nice to use and to own.
  2. Sony A6600
  3. Canon M6 II
  4. Nikon Z50

Get the Best ;)

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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fujifilm Resumes Shipping of Orders after Cyber Attack

Here are the previous episodes in bullet points:

Today Fujifilm issued a statement, saying that the network is recovering and starting from today, they will resume orders for products and services that were partialyl suspended.

It seems like slowly everything is getting back to normal.

Notice of delay in delivery due to communication failure and resumption of orders

Due to unauthorized access to the server used by Fujifilm, a communication failure occurred in our network, and we are currently in the process of recovery. From June 9th (Wednesday), we will resume orders for products and services (photo prints, etc.) that were partially suspended. In addition, the delivery date may be delayed.

We apologize for the inconvenience and thank you for your patience.

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