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The Magic of the Fujinon XF 35mm f/1.4 Explained and Why Fujifilm Should NOT Make an XF 35mm f/1.4 MK II

The Fujinon XF 35mm f/1.4 Magic

Why an article about Fujifilm’s oldest X-series lens, the Fujinon XF 35mm f/1.4, in 2019?

Because our recent poll has shown, that the XF35mmF1.4 is the most loved Fujinon lens overall, and I thought that, based on official Fujifilm statements, we try to investigate what makes this lens so incredible popular and loved.

Fujifilm said that, when designing the XF 35mmF1.4, they had 2 choices:

  • follow the MTF test criteria and create a lens that scores high at MTF charts
  • don’t care about specs & charts and design the lens thinking at the real life use

Fujifilm went for the real life use, and the result is a lens, the Fujinon XF35mm f/1.4, that is “decent” according to MTF charts, but amazing in real life. To know more about it, check out the XF 35mm f/1.4 development story at fujifilm-x.

Also Fuji Guy Billy recently said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

I also remember Fujifilm saying a few years ago, that while designing the Fujinon XF35mm f/1.4, they decided to go for a slower focussing lens, because they saw that, with a faster focus mechanism requiring a different internal design, the XF35/1.4 would have lost its “magic“. If I find the article, I’ll share the link here later on.

  • fuji-x-forum: That 35mm f1.4 magic in other Fujinon lenses?

XF 35mm f/1.4 MK II ?

And now comes the part that will make me extremely unpopular and you will probably ban me from FujiRumors. :)

While working on this article, I thought that maybe Fujifilm should NOT make an XF 35mm F1.4 MK II (which is your first choice for a MK II version according to this poll).

But before you destroy your keyboard while typing angry comments, give me a chance to explain why.

In the light of what Fujifilm officially stated, I agree with what FR-reader (and X-Pro line lover ;) ), PC1512 said here:

People need to understand that the existing 35 1.4 will never be “updated” with a magic new motor and suddenly be quicker focussing; the optical formula people like so much is the reason that it’s a slower focussing lens, because of the weight of all the elements which are designed to be moved as one unit to achieve focus.

To speed that up significantly you need to change the optical formula, which means it becomes an entirely different lens. Effectively that’s what they did when they produced the 35 f2 – and wisely kept the 1.4 still available as an alternative.”

We love our Fujinon XF35mm f/1.4 for its “magic”… a magic that would probably go lost in a Mark II version.

Do you want weather sealing?

Well, when I destroyed my Fujifilm X-E2 (I had to jump into a river with all my gear), despite my desperate attempts to rescue my X-E2, the camera died forever, but my beloved Fujifilm XF35mm f/1.4 survived, and still today it works like a charm. So I am confident it will survive also if I am catched by some rain.

Do you want faster autofocus?

Try to get a Fujifilm X-T3, which breaths new life into older lenses in terms of AF speed.

I’d love to hear what you guys think about it… and yep, I have my shitstorm helmet on ;).

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Five Reasons to Switch to Fujifilm for Weddings, From Full Frame DSLR to Fuji X, Worth it? and More Switch Stories

Fuji X Switch Stories

FujiRumors is a 100% independent space.

I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.

I wake up, I go to work, I come back home, I blog and I write whatever I want.

This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:

So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).

But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.

On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.

So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.

It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.

Check them out or not, it’s up to you.

Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick

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Switch to Fuji X

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Price of Fujifilm X-H1 Falling Worldwide, but No Fujifilm X-H2 Coming in 2019

Fujifilm X-H2 Coming?

Lately I get many emails asking me if the Fujifilm X-H2 is around the corner, since the price on the Fujifilm X-H1 is dropping drastically all over the world (latest countries to join is the United Kingdom today here).

My answer is no, there will NOT be a Fujifilm X-H2 in 2019.

The reason for the price drop on the Fujifilm X-H1 is not because the X-H2 is coming, but because… well, I have a smart community, and I’m sure you can figure it out by your own ;).

  • read here: VOTE: Fujifilm X-H2 with 3 way Tilt Screen, Swivel Screen or X-T100 Flippy Screen?
  • read here: If the Fujifilm X-T3 had IBIS, would You Prefer it over the Fujifilm X-H2?

The only camera to get a successor very soon, is the Fujifilm X-T20, since the Fujifilm X-T30 is coming on February 14.

Check out the new prices on Fujifilm gear in your country*:

Fujifilm X-H1 body – $1,299 (includes battery grip!) / £1,199 / €1,299

Fujifilm X-H1 w/grip – $1,299 / £1,299 / €1,399

Fujifilm X-T2 – $1,099 / £999 / €1,099

Fujifilm X-T20 – $699 / £629 / €699

Fujifilm X-T100 – $499 / £449 / €499

Fujifilm X-E3 – $699 / £629 / €699

* in € price might change according to country. There might also be variations in €, £ and $ according to different shops

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FUJIFILM at IMAGING USA 2019

Valhalla, New York, January 16, 2019 – FUJIFILM North America Corporation will showcase its latest products at Imaging USA 2019, Booth 929, from January 20 -22 at the Georgia World Congress Center, Atlanta. Fujifilm continues to be a market leader for professional photographers, providing the total imaging solution.

Fujifilm will showcase a range of high-quality mirrorless cameras including the FUJIFILM X-T3 and rangefinder-style FUJIFILM GFX 50R medium format mirrorless digital camera, and the newest XF lenses. In addition, the FRONTIER-S DX100 printer, GetPix Kiosk and newly launched Fujicolor Crystal Archive Professional Paper Maxima will be featured at the booth as well as the INSTAX SQUARE SQ20 and INSTAX SQUARE SQ6.

Newest X Series and GFX gear for hands-on experience

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FUJIFILM ROYAL: Long Live King Carl XVI Gustaf of Sweden and Fujifilm X Shooter

Fujifilm, The Choice of Royals

Weekend curiosity:

Guys, it’s time for me to quit my teacher job, leave my family, my little rented apartment, my lovely mountains, pack my stuff into my 10 years old Mazda2 and move up North to Sweden.

Why?

Because I want to be ruled by a Fujifilm X shooter! :)

In fact, thanks to a tip from a FujiRumors readers, I just discovered that Carl XVI Gustaf, King of Sweden, is a Fujifilm X shooter.

He uses either a Fujifilm X-T10 or X-T20, and very likely soon a Fujifilm X-T30 :).

His lens is the Queen under the kit lenses, the XF18-55, a stellar lens…. not like a SONY kit lens, which uses the bottom of a bottle as front element ;).

So, Fujifilm might not be good enough for professional photographers, but at least it’s good enough for Kings and for…

Read also here: French Presidential candidate stops interview and asks Photojournalist “is this the Fujifilm X-T2?”

Images captured from German TV channel ZDF, program “Leute Heute” ©Splash News

Fujifilm GFX100 Has Two Joysticks

Fujifilm GFX100

When I was at Photokina, Fujifilm was very attentive not to display the Fujifilm GFX100S from the backside. And also the images they published on the web so far don’t show the backside of the camera.

However, I took a close look at the images we have so far, and I noticed that there are two joysticks at the back of the camera (see top image). Other cameras with integrated battery grip, such as the Nikon D5 and the Canon 1Dx MK II, also have two joysticks. And also Fuji’s own vertical grips for X series cameras offer an additional joystick.

Down below more leaked Fujifilm GFX100 specs… definitely more exciting than today’s one ;).

Recently we also compared the size of the Fujifilm GFX100 with several other cameras, including the Sony A7III and many more. Check out the comparisons here.

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS
Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

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RUMOR, NEWS and COMMUNITY

Fujifilm GFX 100

  • 100 Megapixel BSI IMX461 sensor
  • Sensor already used by Phase One here
  • More expensive than Fujifilm GFX 50S. Price not final, but could be about as much as Hasselbald X1D
  • Available in 2019
  • Final Announcement 2nd Quarter 2019
  • 4K video 4:2:0 10 bit internal and 4:2:2 via HDMI
  • no crop at 4K @ 30p
  • full sensor phase detection coverage
  • around $10,000 – Fuji US manager said $9,995
  • X Processor 4
  • two joysticks
  • resistant to up to -10°C
  • pixels shift multishot
  • IBIS
  • Fujifilm GFX 100 size comparison vs Fujifilm GFX 50R and Canon, Sony, Nikon cameras

Fujifilm 2019 Camera and Lens Release Timeline (and a bit of 2020)

Fujifilm 2019 Timeline

It’s time to put some order in the myriad of rumors, and give you guys a timeline of the Fujifilm products that will come in 2019, as well as give a quick glance at 2020.

This is just an approximate timeline, that I will update as soon as I get new information.

January/April 2019

  • Fujifilm X-T30*
  • Fujinon XF16mm f/2.8 R WR*
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR*

* based on our rumors

May/August 2019

  • Fujinon GFX100*
  • Fujinon XF16-80mm  f/4 R LM OIS WR**
  • Fujinon GF 50mm f/3.5 LM WR***

* based on our rumors
** our sources say XF 16-80 will not come in early 2019
*** just an educated guess by FujiRumors, but it could make sense to announce it along with Fujifilm GFX100

September/December 2019

  • Fujifilm X-Pro3*
  • Fujifilm X100F Successor*

* based on reports at techardar. I place them in the second half of 2019, because I do not think their release is imminent (if techradar is right about 2019 release)

Top Possible Bonus Gear in 2019/2020

  • Fujinon GF 80mm f/1.4 R LM WR*
  • Fujifilm X80**
  • older XF lenses refresh***

*based on rumor
** wishful thinking based on XF10 disappointment :)
*** no rumors. but please, FUJI, PLEASE!!!

Coming 2020

  • Fujifilm X-H2*
  • Fujinon XF33mm f/1.0 R LM WR**
  • Fujinon GF 45-100mm f/4 R LM OIS WR**

* our sources say it will not be released in 2019, hence must be sometimes in 2020, since I don’t think Fuji will wait until 2021
** based on official Fujifilm roadmap

Probably Not Coming in 2019/2020

  • Fujifilm X-E4

TOP DEALS

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Venus Optics Laowa 17mm f/4 Zero-D for Fujifilm GFX to be Launched in March

Laowa 17mm F4

At my photokina visit in September 2018, I could not miss to visit one of the rising stars in the lens industry, Venus Optics.

Their Laowa 9mm F2.8 Zero-D lens ended up being the best selling lens 2018 here on FujiRumors. Check out top 3 selling lenses, cameras and overall camera gear in this dedicated article.

At Photokina, I also had the opportunity to handle the Laowa 17mm f/4, the widest G-mount lens for the Fujifilm GFX system.

Well, I have to inform you that the wait for this lens will be a bit longer than expected, since we have been informed (thanks), that the Laowa 17mm f/4 Zero-D GFX will come in March 2019.

I did share a hands on video of the Laowa 17mm f/4 Zero-D as well as hands on images and specs already.

I remind you that Venus Optics also offers the Laowa Magic Format Converter for Fujifilm GFX, which allows you to adapt your Canon and Nikon full frame lenses onto the Fujifilm GFX without any vignetting.

Laowa Magic Format Converter Canon/Nikon to GFX: Venuslens, BHphoto, AmazonUS, Adorama

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Fujifilm X-Pro3 (and Fujifilm X200?) Coming in 2019 According to Techradar

Fujifilm 2019 Techradar Predictions

According to techradar predictions, the Fujifilm X-Pro3 will come in 2019. And they seem pretty confident about that, since they write here:

We’ve pooled together what we know for sure with our predictions for the next twelve months.”

Less likely, but also a possibility according to techradar is the Fujifilm X100F successor (may it be called Fujifilm X200 or Fuji X100V or anything else).

If techradar is accurate, this means that Fujifilm changed their usual camera-refresh cycle, and that they will not skip one sensor/processor generation with the Fujifilm X-Pro3, as they did with the X-Pro2.

Here on FujiRumors we have already shared Fujifilm X-Pro3 concepts and wish lists.

Oh, and did you know that the Fujfiilm X-T30 is just around the corner? ;)

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