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Record: 14 Fujifilm Products Win the “iF Design Award” 2017 (Including 1 still Unreleased Product… Instax Square? – UPDATE)


[Logo]iF design award 2017

14 Fujifilm products won the IF design award 2017… and it’s a record for Fujifilm. Below you can read the list of 13 winners. 1 is still not officially announced, so it is missing in the list.

If I should place a bet, I’d say it’s the Fujifilm Instax Square. The square film has already been announced last year and has been displayed at photokina, as you could see in my photokina report. Fujifilm also already launched a special instax square page. But the camera itself is still a mystery.

UPDATE: The 14th product is the FUJIFILM BL-7000/VP-7000 you can see at Fujifilm’s design page.

Full Press release

Fujifilm sets its highest record with 14 products recognized in the internationally prestigious “iF Design Award”
in recognition of their product design and performance in diverse fields

– Medium-format mirrorless digital camera “FUJIFILM GFX 50S”, “instax SHARE Smartphone Printer SP-2” and others

March 13, 2017

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it has been awarded the “iF Design Award 2017” for 14 of its main products including the medium-format mirrorless digital camera “FUJIFILM GFX 50S” and “instax SHARE Smartphone Printer SP-2”. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion.
Winning recognition for as many as 14 products is the highest record for Fujifilm.

The iF Design Award is an international design award launched in 1953. It is one of the world’s three most prestigious design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA.” The Fujifilm products, awarded this time, range from consumer products including digital cameras, printer and cosmetics, to industrial products such as a cinema camera lens. They were recognized not only for their exterior design but also for their advanced product performance and ease of use.

Fujifilm will continue to work on developing outstanding products, in appreciation of the company’s multi-product win in the iF Design Award, chosen from a large number of entries submitted from all around the world.

< Award winning products for the iF Design Award 2017 (13 products excluding one that has yet to be officially released) >

Information about the unreleased product will be made available at the time of its launch.


< Award winning products >

■ Medium-format mirrorless digital camera “FUJIFILM GFX 50S”

The GFX 50S is a mirrorless digital camera, carrying a large medium-format sensor (43.8mm x 32.9mm), which is approx. 1.7 times the area of a full-frame 35mm sensor. When mounted with dedicated interchangeable lenses, the camera delivers an impressive image quality, despite its size comparable to conventional DSLRs carrying a 35mm full-frame sensor. Other features include an electronic viewfinder that can be fitted with an adapter for tilt adjustment, a rear-panel LCD monitor that can be tilted in three directions, and a grip design that facilitates a firm hold, accommodating users’ versatile shooting styles. The camera can be used with three interchangeable lenses specifically designed for the camera, as well as other lenses with the use of an adapter. There is a wide variety of other accessories also available, including a vertical battery grip. The system provides a high level of image quality, operability and expandability to cater to any needs of professional photographers and enthusiasts.

[Photo]Medium-format mirrorless digital camera “FUJIFILM GFX 50S”

■ Mirrorless digital camera “FUJIFILM X-T2”

The X-T2 is a mirrorless digital camera that inherits the popular “central viewfinder style” as well as compact / lightweight body from its predecessor. It carries the new APS-C “X-Trans™ CMOS III”* sensor (24.3MP, no low-pass filter) and the high-speed image processing engine “X Processor Pro.” Enhanced AF accuracy and improved operation speed in shooting interval, etc., have led to the highest image quality and moving-subject shooting capability in the history of the X Series. The camera also supports high definition 4K video recording and shoots 11 frames per second in the Boost mode (when fitted with the vertical grip). It features the X Series’ first three-direction tilting LCD display for streamlined appearance and slim-line form factor, the Focus Lever which can make quick changes to the focus area for accurate focusing, and a grip that assures a comfortable hold even when a large lens is mounted. These features dramatically improve operability, giving users the ultimate photographic pleasure.

  • * X-Trans is Fujifilm’s trademark / registered trademark. The X-Trans™ CMOS III sensor uses a highly random color filter array to effectively reduce moiré and false colors without the use of an optical low-pass filter.
[Photo]Mirrorless digital camera “FUJIFILM X-T2”

■ Premium compact digital camera “FUJIFILM X100F”

The X100F is the fourth generation of the popular “X100 Series” of premium compact digital cameras, inheriting the Series’ sophisticated design and body size while substantially improving performance. It carries the new APS-C “X-Trans™ CMOS III” sensor (24.3MP, no low-pass filter) and the high-speed image processing engine “X Processor Pro” to improve image quality. Another feature is the evolved version of Fujifilm’s original “Advanced Hybrid Viewfinder,” which can be switched between optical and electronic viewfinders freely. Reflecting user demand, this model has undergone a complete overhaul of operation systems, including the Focus Lever, “Built-in ISO Dial” embedded in the Shutter Speed Dial, and re-positioned rear-panel buttons.

[Photo]Premium compact digital camera “FUJIFILM X100F”

■ Mirrorless digital camera “FUJIFILM X-T20”

The X-T20 is a mirrorless digital camera that packs the new APS-C “X-Trans™ CMOS III” sensor (24.3MP, no low-pass filter) and the high-speed image processing engine “X Processor Pro” into a compact and lightweight body that delivers advanced mobility and outstanding operability. In addition to the fast and accurate AF performance, the camera features an electronic viewfinder with the shutter time lag of just 0.005sec, and the Drive Shutter Speed Dial for adjusting basic shooting settings. It offers functional beauty and fundamental photographic pleasure of “operating physical dials and looking through the viewfinder to shoot.” The performance of the image sensor and the image processing engine has also been enhanced to improve image quality significantly. While inheriting the previous model’s popular exterior design, intuitive dial operability and the Auto Mode Selector Lever for easily switching to fully automatic shooting, the X-T20 also carries a touchscreen LCD display for extra enhancement to its operability. It is a “compact yet full-feature” mirrorless digital camera that can cater to a wide range of users from beginners to professional photographers.

[Photo]Mirrorless digital camera “FUJIFILM X-T20”

■ Mirrorless digital camera “FUJIFILM X-A3”

The X-A3 is a compact and lightweight mirrorless digital camera optimized for “self portraits,” featuring an LCD display that can rotate 180 degrees, as well as three Portrait Enhancer modes to beautifully depict various types of human skin. The camera is equipped with an aluminum top cover and milled-metal dials for a sophisticated appearance that appeals people’s desire to own a high-quality product. Many dials and operation buttons are positioned on the right-hand side of the body so that users can make quick settings adjustments with one hand. The touchscreen panel offers intuitive operations such as Touch AF, Touch Zoom and Touch Shoot. Targeting entry-level users, this model ensures to produce high-quality images in any shooting conditions.

[Photo]Mirrorless digital camera “FUJIFILM X-A3”

■ Mirrorless digital camera “FUJIFILM X-E2S” *Overseas-only model

The X-E2S is a mirrorless digital camera succeeding the rangefinder-style FUJIFILM X-E2. It features the 16.3MP APS-C “X-Trans™ CMOS II” sensor and the high-speed image processing engine “EXR Processor II” to deliver, when coupled with a FUJINON lens, image quality and AF speed beyond this class of cameras with the same sensor size. Other features include the organic EL electronic viewfinder, which is also popular with other X Series models, as well as dials that can be easily operated even when looking through the viewfinder, and tough metal exterior. The compact and lightweight body with premium texture and excellent operability help you immerse yourself in “photographic pleasure.”

[Photo]Mirrorless digital camera “FUJIFILM X-E2S”

■ Interchangeable lens for the X Series of digital cameras, “FUJINON lens XF100-400mm F4.5-5.6 R LM OIS WR”

The XF100-400mm F4.5-5.6 R LM OIS WR is an interchangeable ultra-telephoto zoom lens for the X Series of digital cameras, covering the focal lengths equivalent to 152mm-609mm in the 35mm film format. The compact and lightweight body features the best-in-class** five-stop image*** stabilization system. The use of rubber focus / zoom rings and easy-to-operate switches makes it possible to take pictures hand-held even in the ultra telephoto range. Advanced image quality, synonymous to the X Series, can be enjoyed when shooting a fast-moving subject, such as an airplane and motor sports. The application of fluorine coating on the front lens element and weather-sealing on the lens body means the lens is resistant to dust, moisture and low temperatures down to 10 degrees Celsius below zero. It can be taken outdoors in various weather conditions.

  • ** Among zoom lenses whose focal length range extends to 400mm in 35mm-format equivalent at the telephoto end
  • *** Compliant with the CIPA Guidelines, as measured at the telephoto end
[Photo]Interchangeable lens for the X Series of digital cameras, “FUJINON lens XF100-400mm F4.5-5.6 R LM OIS WR”

■ High-end multi-functional hot-shoe mounted flash “EF-X500”

The EF-X500 is a multi-function hot-shoe mounted flash for professional photographers and enthusiasts, designed for the X Series of digital cameras. It supports the FP (high-speed synch) mode, used when firing a flash at a fast shutter speed, and the wireless multi-flash TTL auto function, required when multiple flashes are fired in synch, while also featuring dust and weather resistance to broaden the scope of shooting conditions. Its compact and lightweight design, matching X Series’ camera body, is combined with low center of gravity to ensure mobility and integration into the camera system. Various function settings can be linked to the X Series to cater to an even greater variety of shooting conditions.

[Photo]High-end multi-functional hot-shoe mounted flash “EF-X500”

■ Cinema camera zoom lens “FUJINON XK6x20”

The XK6x20 is a zoom lens that covers the focal length range from 20mm to 120mm, but still offers advanced optical performance suitable for use with digital cinema cameras. It maintains T3.5*4 brightness across the entire zoom range from wide angle to telephoto, enabling video recording of 4K and beyond with beautiful bokeh, achieved with cinema cameras’ high image quality and shallow depth of field. Since the lens offers wide focal length coverage, users can enjoy capturing video without having to replace or adjust lenses. It facilitates efficient and high-quality video recording for TV commercials, documentaries and TV dramas.

  • *4 T (T number) is an index that indicates brightness of lens taking F value and transmittance into account. Smaller the number, brighter the lens.
[Photo]Cinema camera zoom lens “FUJINON XK6x20”

■ Wide-angle broadcast zoom lens “FUJINON UA13x4.5”

The UA13x4.5 is a portable wide-angle broadcast zoom lens that boasts resolution exceeding 4K, high contrast and high dynamic range. It supports shooting at the ultra-wide-angle focal length of 4.5mm and the minimum working distance of 0.3m. The use of ultra-high-precision large-diameter aspherical lens minimizes distortion and compromised peripheral resolution, typically found in ultra wide angle shooting, while enabling high-resolution recording across its zoom range. When capturing landscape or sports for example, the lens addresses the needs to shoot dynamic and highest-quality video in ultra wide angle or close-up.. The telephoto end covers up to 59mm in focal length, making it a perfect lens for a variety of situations, such as indoor / outdoor video production and news coverage.

[Photo]Wide-angle broadcast zoom lens “FUJINON UA13x4.5”

■ 4K camera-compatible broadcast zoom lens “FUJINON UA80x9 1.2x EXT”

The UA80x9 1.2x EXT is a high magnification zoom lens that combines FUJINON UA 80×9, which incorporates the latest optical simulation technology to deliver 80x zoom and advanced optical performance with outstanding resolution, contrast and color-reproduction capability at the same time, with a built-in 1.2x extender. The extender extends the focal length range, covering from 10.8mm in wide angle to 864mm in telephoto. The lens’s unique “optical stabilization mechanism” corrects image blur caused by camera platform shake so as to produce stable footage even while giving live coverage of sports and concerts. Its resolution, exceeding 4K, enables dynamic video production.

[Photo]4K camera-compatible broadcast zoom lens “FUJINON UA80x9 1.2x EXT”

■ “instax SHARE Smartphone Printer SP-2”

The SP-2 is a portable printer that can print photos taken with a smartphone any time and anywhere via instax SHARE app. The use of the newly-developed organic EL exposure print-head boosts resolution and contrast to deliver printouts in premium image quality. Also, instax SHARE app allows you to apply various image processing and process / edit them using templates, before uploading finished pictures to SNS. It is a product that advocates diverse use of instant pictures in the digital age. It can be used in various occasions with its sophisticated and elegant design.

[Photo]“instax SHARE Smartphone Printer SP-2”

■ Whitening beauty essence “ASTALIFT White Essence INFILT”

“ASTALIFT White Essence INFILT” is whitening beauty essence in the ASTALIFT WHITE whitening skincare series, targeted at women with skin concerns such as dark spots and skin dullness. It contains effective whitening ingredients and multiple beauty ingredients, formulated into nano-particles using Fujifilm’s proprietary technologies. The multi-faceted external container is combined with the silver and red internal container to achieve an elegant design that makes people imagine “beautiful skin that bounces back light and glows from the inside.” The exterior appearance has been designed to express expectations for beauty care, and exude the sense of joy about using the product. Its refill comes in a hygienic cartridge that can be easily replaced without the content coming in contact with your hand. While environmentally considerate, the refill design also serves to protect delicate ingredients from degradation so as to maintain product quality.

[Photo]Whitening beauty essence “ASTALIFT White Essence INFILT”