There will be another price increase coming September 1st on Fujifilm gear.

As of now, our sources have informed us only about increases on Instax Cameras and Instax Printers.

Our source has not specified if also Fujifilm Instax Film is affected by the price increase.

• Fujifilm Instax Cameras
  BHphoto / Amazon / Adorama / BestBuy / Nuzira / Paul’s Photo
• Fujifilm Instax Printers
  BHphoto / Amazon / Adorama / BestBuy / Nuzira / Paul’s Photo
• Fujifilm Instax Film
  BHphoto / Amazon / Adorama / BestBuy / Nuzira / Paul’s Photo

The folllowing two patents have been spotted by the Japanese website asobinet:

• 6mm f/1.8
• 10.5mm f/3.5

These are patents for 1″inch sensor and APS-C sensor.

• Fujinon XF 16-200 vs XF 18-135 Size Comparison and Thoughts
• Future Fujinon X Mount Lenses Proposed by Fujifilm (with Suggested Specs) – VOTE Your FAVORITE
• These 10 Fujifilm Lenses are Currently “Under Study”

Patent Details

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

• Top 10 Attacks on Fujifilm (That Don’t Make Sense):
• Top 7 Critiques on Fujifilm that Are Absolutely Justified

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

• X-M1, X-M5
• X-A1, X-A2, X-A3, X-A5, X-A7 – discontinued line
• X-T100, X-T200 – discontinued line
• X-T10, X-T20, X-T30, X-T30 II
• X-T50
• X-S10, X-S20
• X-E1, X-E2, X-E2S, X-E3, X-E4, X-E5
• X-Pro1, X-Pro2, X-Pro3
• X-H1, X-H2, X-H2S
• X-T1, X-T2, X-T3, X-T4, X-T5
• X100, X100S, X100T, X100F, X100V, X100VI
• X10, X20, X30 – discontinued line
• XQ1, XQ2 – discontinued line
• XF1 – discontinued line
• X70 – future unknown, likely discontinued
• XF10 – future unknown, likely discontinued
• X half

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

• my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
• my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
• my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.