Olympus Drops its Camera Business: Farewell to My First Mirrorless Love, and Could Oly-Shooters Find a New Love in Fujifilm (Like Me)?

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It was a wonderful summer… but just “almost” perfect.

I packed my backpack, squeezed in my tent, my gear, and decided to discover Eastern Europe all alone.

The wild cliffs in the North of Bulgaria, the fascinating beauty of the Albanian Alps (Albania must be the most underrated country in Europe… run to visit it!), the deep forests of Montenegro, the stunning Croatian Coast.

I won’t bother you will all the wonderful memories I have from that summer, from waking up in my tent and all alone enjoy sunrise at the top of the Popluks, or the old Albanian shepherds offering me a water on the way to Montenegro, or even the people, living in the natural caves on the cliffs of Yaylata, who offered me to stay overnight and we ended up getting seriously drunk with Rakia brandy… and so many more precious moments.

At this point of the story, all you need to know, is that everything made me happy… everything but one: carrying too much gear around.

On the ferry that brought me from Croatia back to my home, Italy, I took a decision: I will travel lighter from now on!

Long story short:

I was one of the first to jump on the mirrorless train, and I did it with an Olympus EP-1.

So yes, Olympus was my first mirrorless love.

My Olympus EP-1 was with me on a big South America travel and it also filmed my 45 feet (14 meter) cliff jump in Santo Domingo.

Of course my mirrorless journey did not end here.

I tried the Panasonic mirrorless system, but I simply loved Olympus more.

And just when I was sure I’d switch back to Olympus, a brand called “Fujifilm” started releasing mirrorless cameras. Well, I guess you know how the story ended in this case ;).

But you know… you never forget your first love, which is why I will be forever grateful to Olympus and for what it meant in my photographic journey.

Olympus brought back lightness into my photography… Fujifilm just added a bit more fun to it.

And it fills me with sadness, to see Olympus announcing today that they will pull out from the digital camera market.

Sure, I’ve followed all the struggles, but I was hoping Olympus could somehow turn it around… but evidently they couldn’t.

So what now?

Many Olympus shooter will probably just stick for many years to come with the gear they have, and that’s fantastic. But there will be also many others, who probably feel that this might be the time to look around for some other system.

To those Olympus shooters, looking around for other options now, I can say that I was one of you in the past, and I found a new home in Fujifilm.

I know compactness is one of the main reasons why you rightfully stayed with Olympus so far, but I can tell you, that APS-C still allows for fairly small cameras and lenses (my X-E3 with my XF27mm is a wonderful combo). Many of you value also the retro look (see Olympus Pen-F), and Fuji has plenty of that to pick from.

It’s of course a free world, and only you know what is best for you.

But if some of you will join the X system, it will be a bit like getting my old family back.

With that said, I think we all owe Olympus a big thanks for what they did in their camera business, pushing innovations like class leading IBIS or Live-ND feature and more. There is a lot other companies, Fujifilm included, can learn, if they look at Olympus.

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Fujinon GF30mmF3.5 vs GF23mmF4 vs GF45mmF2.8 Specs and Size Comparison

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Fujinon GF30mm f/3.5

With the latest specs and price leak about the upcoming Fujinon GF 30mm f/3.5, I thought it could make sense to compare the lens with its immediate “focal length neighbors“, meaning the Fujinon GF23mm f/4 and the Fujinon GF 45mm f/2.8.

So I added both lenses to the BHphoto specs comparison tool and added the leaked specs for the GF30mm f/3.5 to it.

Down below you can see the specs comparison as well as a size comparison I made a while back here, based on technical sketches delivered by Fujifilm.

The lens will be announced soon.

Don’t worry, FujiRumors will be ready to live blog right at announcement. Trust me. ;)

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GF23 / GF 30 / GF45
GF23 / GF 30 / GF45
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Fujinon GF30mm F3.5 Coming Soon for $1,699 – First Specs Leaked

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this image has been officially published by Fujifilm and shared in the past on FujiRumors... hence no need to watermark it ;)
this image has been officially published by Fujifilm

The Fujinon GF 30mm f/3.5 will be announced soon.

Nokishita leaked the first specs:

  • 13 elements in 10 groups (including 2 aspherical lenses and 2 ED lenses)
  • minimum shooting distance 32 cm
  • maximum shooting magnification 0.15 times
  • filter diameter will be 58 mm
  • size φ 84 x 99.4 mm
  • 510 g
  • North American price is $1699.95

If you are interested, you can see a size comparison here between the GF30mm f/3.5 with the GF23mm f/4 and the GF45mm f/3.5, based on the technical sketched delivered by Fujifilm in the past.

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GF23 / GF 30 / GF45
GF23 / GF 30 / GF45
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Fujifilm GFX Roundup: Compared to Hasselblad X1D II, GFX100 Review and GF lenses Reviews

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Fujifilm GFX XG vs Panasonic S1R
Fujifilm GFX XG vs Panasonic S1R

I have said it and I confirm it: the Fujifilm GFX system is future proof.

The lens selection is growing, the cameras are getting more affordable, and wait for the global shutter, which the GFX system will benefit more than other systems from, as we have elaborated here.

As of today, if I should grab one, I’d go for the Fujifilm GFX50R without a doubt. But I have the impression, to really make the big breakthrough, Fujifilm needs to give us that Fujifilm GFX G.

Don’t get me wrong, the Fujifilm GFX100 (which enjoys a stratospheric success), is a technical marvel for sure. But it is also a clear ergonomic departure from everything else we know from Fujifilm.

So, my recommendation: stick with that awesome retro feel. Give us a 100 megapixel retro camera, and I am sure it will outsell even the very well selling GFX100.

With that said, here is a GFX roundup, which covers cameras and lenses.

GFX Roundup

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Fuji Guys Introduce X-A7/X-T200 Webcam Feature and FujiRumors Explains the Difference with Fujifilm X Webcam Software

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While probably many of you were sleeping, Fujifilm made two things happen:

Now the Fuji Guys have released a follow up video to the new X-T200 and X-A7 webcam feature, that you can see down below.

Here is what they say about the new X-A7/X-T200 webcam feature (not to mistake with Fujifilm X webcam software).

  • supports a universal USB video format, meaning it’s a true plug-and-play
  • change only one setting in camera to make it work (Connection Settings USB mode USB webcam)
  • connect camera and it automatically gets detected by your computer
  • works for Windows or Mac
  • you can’t use film simulation or other video parameters
  • no control over autofocus, it is automatically set to continuous with face and eye detection enabled
  • works also with OBS
  • no power provided to camera while connected to computer
  • fully charged battery gives you 2 hours of usage
  • best use a battery coupler
  • AF assist lamp on the front of the camera will turn on when battery power is low
  • no audio when camera is connected to computer. Best pick up a high quality microphone
  • max. 720p @ 30p

Down below you can read what is different by using Fujifilm X Webcam compared to the X-A7/X-T200 solution described above.

  • You must install the Fujifilm X webcam software in order to use your X/GFX camera as a webcam
  • more settings to change in camera: set drive dial to “S”, in connection settings set USB-AUTO, set Pre-AF ON for focus, recommended setting is Single AF
  • you can enable face/eye detection if you want (but also keep it disabled)
  • you can select film simulation
  • video quality: XGA (1024 x 768)
  • does not support OBS (but we reported about a workaround)

So, Fujifilm X Webcam gives you still more control, but given how reliable Fuji’s eye autofocus has become (and I talk from experience, as I used it a lot for my video-online lessons), I would feel totally confident to go full auto.

However, having a webcam that outputs ETERNA and higher qualiy video is great.

So, between the two, I’d still go with Fujifilm X webcam, and make the few extra setting changes in camera.

But hey, let me know what you guys prefer by voting the survey down below:

Using Fujifilm Cameras as a Webcam... my Prefered Solution is:

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