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Fujifilm sets its Highest Record with 24 Products Winning the Internationally Prestigious Red Dot Design Award

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

Press Release – March 27, 2019

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Viltrox 85mm f/1.8 Autofocus Lens for Fujifilm X: “A Killer Option for a Budget Friendly Fuji System”

Matthias contacted me via email, with an important update to his ongoing Viltrox 85mm f/1.8 autofocus lens for Fujifilm X.

New firmware released, all bugs are gone and the focus speed has been updated! The Viltrox 85mm f1.8 is now one of, if not the best bang for the buck lenses in the Fuji system.”

Above you can see his quick video review update. He also updates his written review at gunpowdervideo.

The Viltrox 85mm f/1.8 is the 4th third party AF lens for Fujifilm X after the Zeiss Touit 12mm, Zeiss Touit 32mm and Zeiss Touit 50mm 1:1 Macro.

At photokina 2018, I had the chance to play with a very early prototype version of the Viltrox 85mm f/1.8. You can see an autofocus test and get RAW samples here.

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Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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SLR Magic launches Six MicroPrime Lenses for Fujifilm X Mount

SLR Magic has launched their compact MicroPrime Cine Lenses for Fujifilm X Mount.

We remind you that SLR Magic already offers the following lenses for Fujifilm:

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Fujifilm X Summit: Recap of A Unique Event and One More Reason to Fall in Love with Fujifilm!

Fujifilm X Summit

What crazy days we had, triggered by the wonderful Fujifilm X Summit.

Fujifilm managers, engineers and designers explained their work, gave interesting insights and answered live questions of their customers.

Fujifilm even publicly asked us which lenses and firmware we would like next, letting us vote on various options (with overwhelming response by the FujiRumors community).

The X Summit shows, that the way Fujifilm interacts, listens and follows to customer needs, is more unique than rare, and it’s one more reason to fall in love with Fujifilm!

In case you missed it, make sure to check out our compact Fujifilm X Summit summary.

Fujifilm did an amazing job, customers answered in the best way possible, and for what it’s worth, I’ve also tried to honour the event by working restlessly and publishing 14 articles over the last weekend.

However, it seems that not everybody was able to keep track of it all, since I start to get emails from readers notifying me about news I have already published.

So I thought a quick recap could help:

Fun fact: at the X Summit Fujifilm said they will cooperate with Adobe for better X-Trans support, and four days later came this news:

  • click here – First Looks at ADOBE’s New Enhance Details Feature for Sharper Fujifilm X-Trans files
  • click here – ADOBE Improves Detail Rendering for FUJIFILM X-Trans RAW Files in Camera RAW 11.2

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Fujinon XF 10-24mmF4 vs XF 8-16mmF2.8 (rated F2.8 but more Likely T3.5), XF35/1.4 vs XF35/2 – Fujinon XF Lens Review Roundup

Fujinon XF Lens Roundup

Fujifilm is currently running huge deals on some XF lenses (full list below).

So I have collected a bunch of Fujinon XF lens reviews to maybe help you out to make your decision if to grab one of the discounted lenses or not.

But before we go to the reviews, here is the list of official Fujifilm deals.

Prime Lenses

Zoom Lenses

Camera Deals

Fujinon XF 8-16mm f/2.8 Reviews

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This Guy Mounted the Fujinon XF 56mmF1.2 on Sony A7R and Shows it Covers Entire Full Frame Sensor Area

Fujinon Lenses on Full Frame Sensor

Back in 2015, John investigated the question if Fujinon X glass can cover larger sensors areas than APS-C, by projected the light passing through Fujinon lenses on a piece of paper (full report here). His conclusion:

I could be wrong in my assumptions, […] but this difference between the Samyang and Fujinon lenses is proof enough for me that the X-mount can handle a larger sensor.

But John’s test was only theoretical.

What happens if you really mount a Fujinon lens on a full frame camera? Will there be heavy vignetting or not?

Albert tried to answer this questions by modifying the mount of his Fujinon XF 56mm F1.2, and basically making a Sony E-mount lens out of it.

And it did work out very well. Albert writes:

Lucky for me, it turns out to work pretty well, the XF56mm F1.2 covered the full frame sensor nicely, and the performance is on par with the popular classic lens, such as Canon FD 58mm f1.2 and Nikkor 50mm f1.2

I wonder, which other Fujinon lenses would cover full frame, too.

I guess red badged lenses such as the XF16-55, XF50-140, XF200mmF2 and XF8-16 as well as fast primes like the Fujinon XF35mmF1.4 and XF23mmF1.4.

You can read the whole article all and see the pictures at foodgrapher here. The article is dated October 2018 but passed unnoticed to all, until a FR-reader (thanks) send me the link via anonymous rumor box and I can now share it on FR. Thanks for your support also in 2019 :).

Fujifilm will Never go Full Frame

And before you start suggesting Fujifilm should put a full frame sensor into the existing X mount…

In no way I want to suggest that Fujifilm will go full frame. I share this test only to show how big the circle of projection of certain Fujinon lenses is, and Fuji’s APS-C camera use only the central (and best) part of the light circle.

And don’t forget: Fujifilm boss (and FujiRumors “lover”) Toshihisa Iida said loud and clear: “Fujifilm will NEVER go Full Frame“. Hence, I can’t see Fujifilm going full frame in any form or shape.

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DPReviewTV Best and Worst of 2018: Fujifilm X-T3 Beats Sony A7III and Nikon Z6, but Fujifilm X-T100 and XF10 Fail

Best Gear 2018

Chris and Jordan from DPReviewTV just published their best and worst gear 2018 epsiode.

The GOOD News:

The Fujifilm X-T3 wins the award for the best camera of 2018, beating the full frame Sony A7III and Nikon Z6.

The Fujifilm X-T3 has already been declared best camera of 2018 by many big youtubers and blogs. Check out our recent best of 2018 overview here.

The BAD News:

The Fujifilm X-T100 has been declared worst video camera of 2018, with a useless 4K. The Fujifilm XF10 is the thrid worst camera of 2018. Bad and unreliable focussing. Slow, laggy.

Dear Fujifilm, this is what happens if you put an old and slow processor in cameras that otherwise would have a very nice sensor.

The MISSING News:

Strangly, not a single Fujinon lens makes it into the list.

I believe the Fujinon XF200mmF2 would have deserved a top spot, and not to forget the Fujinon XF8-16mmF2.8 or the Fujinon GF250mmF4.

And maybe also the medium format Fujifilm GFX50R should have gotten at least an honorable mention.

BEST CAMERA 2018

  1. Fujifilm X-T3
  2. Sony A7III
  3. Nikon Z6

WORST CAMERA 2018

  1. Yashica Y35
  2. Pentax K1 II
  3. Fujifilm XF10

BEST LENS 2018

  1. Canon RF 50mm F1.2
  2. Tamron 28-75mm F2.8
  3. Sony 24mmF1.4 FE GM

WORST LENS 2018

  1. Sony 18-135mm F3.5-5.6
  2. Nikon Z lenses, particulary the 50mmF1.8. Ugly bokeh

BEST VIDEO CAMERA 2018

  1. Panasonic GH5S (FYI: no IBIS camera. And why that is good, is explained by Panasonic here)
  2. Blackmagic Pocket Cinema Camera 4K
  3. DJI Mavi II Pro

WORST VIDEO CAMERA 2018

  1. Fujifilm X-T100

EXPIRES SOON: Fujifilm X-T3 + v. grip (save $130): BHphoto, AmazonUS, Adorama, Focuscamera

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Fujifilm X-T3, X-H1 and XF80mmF2.8 Firmware Updates Released and FUJIFILM PC AutoSave Software Update

Kaizen Time

Fujifilm just released firmware update 2.00 for Fujifilm X-T3 and Fujifilm X-H1. It brings lots of improvements, in Fujifilm best Kaizen tradition.

The firmware update removes the 4GB record limit for the Fujifilm X-H1, but not for the Fujifilm X-T3. The X-T3 will get this feature later on. Fujifilm will tell u when in January.

Down below you can read the full details of the various updates.

Fujifilm also released FUJIFILM PC AutoSave software update for Mac here. Compatibility with macOS Mojave is added.

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Fujifilm X-T3 firmware 2.00 details

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