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2020: A Fuji Odyssey Ends with the Fujinon XF33mm f/1.0, but Do We Really Need it?

Do We Need Super Fast Lenses?

Five years ago, in April 2015 here and May 2015 here, we shared the first Fujinon XF 33mm f/1.0 rumors, and in 2020, this long rumor-odyssey will finally end.

Thanks to the XF33mm f/1.0 we will soon:

  • stop complaining that APS-C does not deliver enough shallow depth of field
  • start complaining that the DOF at f/1.0 is too shallow and we will stop down at f/1.4 or f/2 anyway :)

And, although I am a bit scared about the recently guessed price tag, I am looking forward to this lens.

However, many of you argued in the comments, if such a fast lens really makes sense.

Tony Northrup thinks its makes sense, and in a recent video he even suggested Fujifilm should focus on making even more super fast lenses.

Others think that Fujifilm should focus on smaller, slower, and more affordable lenses.

So the question today is: do we really need the Fujinon XF 33mm f/1.0 R WR?

Today I will go against my own believes, and give you two reasons, why we do not need this lens (and yet I want it badly ;) )

REASON 1: ISO

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Fujifilm Spring Sales and Win a Trip to Iceland

 Fujifilm Savings

The Fujifilm Spring Deals are running in May. You can see all deals here.

In addition to the deals, Fujifilm USA and Skylum teamed up to offer you the chance to win a 4 day trip to Iceland (for US residents only). If you win the trip, you’ll get an X-T3 and XF18-55 on top of it. Check out all details here.

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Fujinon XF 33mm f1.0 and XF 16-80mm f4 Hands On Video

At Photoforum 2019 in Moscow, a Russian youtuber went hands on with the Fujinon XF 33mm f/1.0 R WR and XF 16-80mm f/4.

The youtuber had a chat with the Fuji rep, that the automatic google translation tool has a hard time to tranlsate, so if any Russian FR-reader has some spare time to do something good for the FR-community, feel free to drop your translation in the comments down below.

Until then, all I could get is that apparently the youtuber, after handling the XF33mm f/1.0, says:

  • it feels like around 800g weight“.
    Update with translation by FR reader
  • 33/1.0 dummy represents weight and size for now. Guess it will be pretty expensive. Awaiting next year
  • 16-80 will be affordable lens with extendable barrel (dummy shows folded state only). Also said that 16-80 will be lightweight lens for travellers and videographers

Of course the unit shown is just a dummy (the lens is on the roadmap for 2020), but dummies are usually accurate representations of the lens in terms of size, look and weight.

With that said, it’s still a long way, so there might be changes in size and weight until the final Fujinon XF33mm f/1.0 hits the market in 2020, and dummies we see later on this year might look different than the early ones we see now.

Regarding the Fujinon XF 16-80mm f/4, I remind you that Fujifilm said it will come this fall.

Check out the video above, which will skip the initial part of X-T30 and 16/2.8 introduction and jump straight to the XF33mmF1 and XF16-80mmF4.

Rumors & Community

Stay in the Loop

Fujinon XF 33mm f/1.0 Resources

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LAST WEEK to Save up to $1,000 on Fujifilm Gear and LAST DAY to Save on X-T30

Fujifilm Savings

The Fujifilm X-T30 bundle deals (save $300) will expire tomorrow, April 22, so this is your last day to get the deal.

It is also the last week for the up to $1,000 Fujifilm X/GFX savings, which will expire on April 28.

X Camera Deals

  • Fujifilm X-T30 (save $300*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $300 with purchase of XF23mmF2, XF35mmF2, XF50mmF2, XC15-45 or XF18-55
  • Fujifilm X-T2 (save up to $700*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $700 on body only, save $600 on XF18-55 kit. Additional bundle savings vary from store to store
  • Fujifilm X-T20 (save $100*): AmazonUS, BHphoto, Adorama, , FocusCamera
    *save $100 on body only or kit with XF18-55, XC 16-60 or XC 15-45. Additional bundle savings vary from store to store

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Capture One Pro 12 Deal of the Year

50% savings on Capture One Pro 12 in the following versions:

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Fujifilm X Photographer Shares Fujinon XF 33mm f/1.0 Image on Instagram. Beta Testing Started?

Fujinon XF 33mm f/1.0

Russian wedding photographer and official Fujifilm X photographer Alexey Malyshev (instagramfujifilm profile) just shared this instagram story, where he publicy asks people to guess which lens is mounted on his Fujifilm X-T3 (or maybe X-T2).

He gave us a hint: it’s not for sale yet.

Easy, this is definitely the Fujifilm Fujinon XF 33mm f/1.0 R WR lens, which is scheduled for 2020 release.

I am not sure, but Alexey posts could indicate that the beta testing program just started, but it could also be just a dummy*. In any case I will follow his instagram now, and in case I see images with razor thing DOF, I will let you know ;).

*UPDATE: Jonas Rask said in the comments to this post it is just a dummy, since it does not mount properly

Would be great if any Russian FR-reader could entirely translate what Alexey wrote in his instagram story [UPDATE: translation came in, thanks. Read below].

Who can guess what lens it is? If lens will be guessed, I gonna show some new super gun. Hint: It’s not even for sale yet.

Here on FujiRumors we have discussed the Fujinon XF33mm f/1.0 R WR extensively, for example:

  • read here: Czech store lists Fujifilm Fujinon XF33mm f/1.0 for $3,100
  • read here: Fujinon XF33mm F1.0 R WR: Clutch Focus? Price? AF-speed? and More – Multiple POLLS
  • read here: Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 size comparison
  • read here: Fuji Guy Billy explains the Fujinon XF 33mm f/1.0 development challenge
  • read here: Fujinon XF 33mm F1.0 vs XF 35mm F1.4 vs XF 35mm F2 size comparison
  • read here: Is the Fujinon XF 33mmF1.0 too Big? POLL
  • read here: Side by side – Fujinon XF33mm F1.0 vs Fujinon XF16-80mm F4 vs Fujinon XF16mmF2.8
  • read here: tell us why we should buy the Fujinon XF 33mmf1.0

That lens can’t come soon enough!!!

stay tuned on FujiRumors… hot rumors are coming soon ;)

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Fujifilm sets its Highest Record with 24 Products Winning the Internationally Prestigious Red Dot Design Award

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

Press Release – March 27, 2019

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Viltrox 85mm f/1.8 Autofocus Lens for Fujifilm X: “A Killer Option for a Budget Friendly Fuji System”

Matthias contacted me via email, with an important update to his ongoing Viltrox 85mm f/1.8 autofocus lens for Fujifilm X.

New firmware released, all bugs are gone and the focus speed has been updated! The Viltrox 85mm f1.8 is now one of, if not the best bang for the buck lenses in the Fuji system.”

Above you can see his quick video review update. He also updates his written review at gunpowdervideo.

The Viltrox 85mm f/1.8 is the 4th third party AF lens for Fujifilm X after the Zeiss Touit 12mm, Zeiss Touit 32mm and Zeiss Touit 50mm 1:1 Macro.

At photokina 2018, I had the chance to play with a very early prototype version of the Viltrox 85mm f/1.8. You can see an autofocus test and get RAW samples here.

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Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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